ElToro.com announced the launch of its new digital marketing portal - Gen3

Gen3 is a robust, self-supporting, client-facing ad tech portal that simplifies launching digital marketing campaigns

El Toro, an advertising technology company headquartered in Louisville, KY, has announced the imminent debut of its groundbreaking digital advertising platform, Gen3. This new client-centric portal empowers users to design their own advertisements, create audience segments, target specific audiences with digital ads, and stay updated with new reporting features. Gen3 represents a complete redesign from previous versions of the portal, incorporating a revamped knowledge base featuring comprehensive articles, FAQs, and best practices. The aim of this upgraded ad tech system is to offer extensive support and enhance the user experience at every stage.

El Toro clients will benefit from six enhanced self-service features: audience-first campaigns, a creative generator, improved asset management, updated reporting metrics, and global search functionality. The audience-first campaign feature streamlines the process of creating campaigns to effectively reach target audiences, providing better accessibility and integration within the portal. For clients lacking a creative department, the Creative Generator facilitates the design of polished banner ads in just a few clicks, generating the top five most popular banner sizes within minutes. El Toro has introduced two simplified reporting metrics: campaign health and campaign performance, providing clients with insights into their campaign's budget, spending, impressions served, targets served, and more. Filtered searching with predefined categories and filters saves time, allowing clients to search based on audiences, creatives, order lines, and campaigns.