Slotmill and Hard Rock brought new online slots to New Jersey

The company announced it has partnered with a Hard Rock Bet to offer its game library

The company has recently formed a partnership with Hard Rock Bet, aiming to offer its game library to online casino players in New Jersey. This announcement follows closely on the heels of its debut in the Garden State through BetMGM. Six online casino markets across the United States, Michigan, Pennsylvania, and New Jersey stand out, each generating over $1 billion in annual revenue. Notably, New Jersey boasts more than two dozen online casinos. To maintain relevance in New Jersey's lucrative market, Hard Rock Bet recognizes the importance of updated content. Collaborations with companies like Slotmill enable online casinos to refresh their game selection regularly. By introducing new games from various game studios, operators can enrich their New Jersey casino offerings.

The consistent introduction of fresh online slots by Hard Rock enhances brand loyalty among players. As players perceive a continuous rotation of enticing options, they are more inclined to remain loyal to the Hard Rock brand. This loyalty-building strategy not only fosters customer retention but also helps online casinos retain gambling revenue within their platforms. Since its inception in New Jersey in 2018, Hard Rock has amassed over $313 million in revenue from its online casino operations. The brand achieved a milestone this past month, recording its highest-ever online casino revenue in New Jersey at over $9.4 million, marking the second consecutive month of surpassing the $9 million mark.