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Canva acquired the UK-founded ...

DIGITAL MARKETING

Canva acquired the UK-founded design platform Affinity

Canva UK-founded design platform Affinity
The Silicon Review
10 April, 2024

The acquisition also accelerates Canva’s enterprise aspirations, envisioning a future where professional designers can utilize Affinity

In a notable development, Canva, an online platform for graphic design, has acquired Affinity, a renowned suite of creative software tailored for professional photo editing, illustration, graphic design, and page layout. This acquisition significantly advances Canva’s vision to construct the most comprehensive set of visual communication tools globally. While Canva has experienced rapid growth over the past decade among non-design-trained individuals, integrating Affinity's professional design software now opens opportunities for designers at all levels and stages of their design journey.

Affinity originated with a mission to empower designers to produce high-quality content efficiently and affordably. Over the past decade, the Affinity suite has garnered acclaim for providing powerful experiences for professional designers, offering fast and responsive tools for photo and vector editing tasks. Affinity boasts over three million users worldwide, creating a wide array of content ranging from intricate graphics to technical diagrams, art, logos, and more. Their products—Affinity Designer, Affinity Photo, and Affinity Publisher—are renowned for their speed, performance, and cross-platform compatibility. Canva, now in its second decade, has revolutionized simple and effective design, serving over 175 million users across the globe. With visual communication becoming increasingly crucial, Canva has made significant strides, particularly with the introduction of Canva’s Visual Suite in September 2022.

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