Harbor announced Creative Director of VFX, Andrew Pellicer, to join Chicago Studio

Andrew has overseen award-winning iconic campaigns including Jeep’s Super Bowl “Groundhog Day” starring Bill Murray

In an announcement made by Tony Robins, the managing director of advertising North America at Harbor, it was revealed that Andrew "Pelli" Pellicer, an award-winning VFX creative director, had joined the artist roster. This addition marked the latest enhancement to the company's already strong VFX team. Andrew had led several award-winning campaigns, notably the one made by Tony Robins, the managing director of advertising North America at Harbor. It was revealed that Andrew "Pelli" Pellicer, an award-winning VFX creative director, had joined the artist roster. Jeep's Super Bowl commercial "Groundhog Day," featuring Bill Murray reprising his role from the beloved film, and the CG-animated Dairy Queen "Officially Fall" advertisement. His impressive portfolio boasted enduring partnerships with major brands such as Disney, Samsung, Bud Light, and Visa.

In the realm of entertainment, Andrew contributed to notable projects like 20th Century Fox's "The Wolverine," Marvel's "Captain America 2: Winter Soldier," Warner Brothers' "42," Lionsgate Films' "Mortdecai," and 20th Century Fox's "A Good Day to Die Hard." Before joining Harbor, Andrew held positions at prestigious studios such as The Mill Chicago, Logan, and Shade VFX. Reflecting on his new role, Andrew Pellicer expressed his excitement, stating that he was thrilled to become a part of the Harbor team. Besides showcasing some of the industry's most talented creatives, Harbor distinguished itself through its significant commitment to nurturing emerging talent and promoting diversity, creating an inspiring and dynamic environment.