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Digital Mandate for Godrej Pro...

DIGITAL MARKETING

Digital Mandate for Godrej Professional Secured by Dentsu Creative Webchutney

Digital Mandate Godrej Detsu Creative
The Silicon Review
26 June, 2024

The evolution of Dentsu Creative Webchutney within Dentsu Creative India is highlighted by this milestone

Detsu Creative Webchutney has secured a substantial digital mandate for Godrej Professional, a renowned professional hair care brand under Godrej Consumer Products. Following a meticulous multi-agency pitch, the Mumbai-based agency will oversee Godrej Professional's digital marketing strategy, which aims to improve brand presence and consumer interaction.

As per the mandate, Dentsu Creative Webchutney promises to develop innovative campaigns by utilizing its expertise in data-driven insights and sophisticated marketing strategies. The objective is to establish Godrej Professional as the preferred choice in salon circles, boosting growth and strengthening customer loyalty through effective digital initiatives.

Godrej Professional's head of marketing, Aradhita Utterkar, expressed confidence in the partnership, citing the agency's indispensable combination of creativity and strategic expertise. Dentsu Creative Webchutney's managing partner (West), Nikhil Kumar, expressed similar views to Utterkar, highlighting the agency's dedication to embrace digital innovation compatible with corporate goals. He emphasized that the victory was a testimony to their digital-first strategy and conveyed his excitement about starting this breakthrough adventure with Godrej Professional.

The evolution of Dentsu Creative Webchutney within Dentsu Creative India is highlighted by this milestone, reinforcing its ability to provide comprehensive creative solutions across conventional and digital mediums.

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