Virat Kohli Teams Up with Essilor for New Vision Care Campaign

The campaign, which features a YouTube video starring Kohli, elaborates on the widespread issues caused by digital eye strain

In partnership with cricket superstar Virat Kohli, Essilor, a prominent brand in prescription lenses, has launched a new campaign. The campaign is titled "Don’t Let Screen Line Steal Your Shine" and it aims to spread more awareness about the detrimental effect of increased screen time on eye health and promote Essilor’s advanced vision care services.

The campaign, which features a YouTube video starring Kohli, elaborates on the widespread issues caused by digital eye strain. Kohli, a well-known advocate for health and wellness, highlights the advantages of Essilor’s Eyezen^® lenses that are made to reduce the discomfort and shield eyes from strain caused by prolonged gadget usage. In the video, Kohli shares his experience with the lenses, stating, “I’m an Eyezen^® wearer myself and loving the immense relaxation and protection that these lenses provide.” President of EssilorLuxottica South Asia, Narasimhan Narayanan, expressed excitement about the partnership, noting that Kohli’s dedication to excellence aligns perfectly with the company's vision to promote clear and healthy vision. He highlighted that the initiative is a testament to Essilor’s commitment to innovative vision care technologies like Eyezen^®, Varilux^®, and Crizal^®.

EssilorLuxottica, known for its high-end vision care brands, aims to improve visual clarity and protect eyes from harmful UV rays, reaffirming its position as a leader in the international vision care market.