How Publishers Can Thrive Despite Ad Blockers: Monetization Strategies for 2024

Due to global acceptance and easy access to the Internet, many publishers create content for their online platforms to generate a significant revenue stream. However, after the emergence of ad blocker software, generating revenue from this online published content has become a headache for publishers.

This issue is becoming even more serious because more ad blocker software is being developed over time. According to eMarketer, ad blocking would cost publishers $54 billion in lost advertising revenue by 2024. That accounts for approximately 8% of worldwide digital ad spend, and is expected to exceed $695 billion.

If you are one of those publishers losing their revenue due to ad blockers, even after publishing high-quality content on the website, this blog post is an ideal solution for you.

Monetization Strategies To Fight Ad Blockers

Your time and effort spent creating high-quality content could be wasted if you’re not turning it into revenue. To make sure your work truly pays off, try these monetization strategies to fight with ad blockers:

Ask Adblock Users to Whitelist Your Website

When engaging with your audience, it's essential to explain that ads help support your content creation. Let them know that turning off ad blockers allows you to continue providing valuable content. Loyal readers will understand and appreciate the transparency, ensuring they can keep enjoying your content.

Offer limited-time ad-free browsing or special access to premium content to users who whitelist your website as a way to entice them. Users might be more receptive to your monetization efforts if you provide a real advantage.

Request an Email from Adblock Users

Asking for an email from your user means you are encouraging them to subscribe or pay to access the content if they’re no longer willing to disable the ad blockers. With this newsletter subscription model, you can generate revenue beyond ads without showing users any ads.

Provide Improved User Experience

To improve user experience, avoid disruptive pop-ups, auto-playing videos, or intrusive full-screen banners. Instead, focus on letting users freely choose what they want to read or watch, while offering the option to skip or opt out of ads. This approach reduces frustration and keeps your audience engaged without overwhelming them with irrelevant advertisements.

Put Ads Wisely

Smartly putting the ads is also part of providing a great user experience. To cater to their interests, you need to place ads as per the page’s interface and make sure to keep ads relevant to the content. So, focus on putting ads very carefully in order to generate significant revenue from the sponsored content.

Show Different Ad Content

Displaying alternative advertising to adblock users who refuse to disable their ad blockers is another useful strategy for making money from this demographic. Whether users run an iOS adblocker or other software, you can provide alternative ad content in several ways. This could be a simple call-to-action promoting your products, a static ad that doesn’t rely on ad calls, or even audio ads through podcasts that can bypass traditional blockers.

A few different types of alternative content that can boost revenue streams are as follows:

• Advertising Affiliate marketing offers,
• Promoting podcasts with unblockable audio advertisements,
• Promoting social media channels,
• Selling digital products.

Wrapping Up

Overcoming ad blockers can be tricky, but the strategies mentioned earlier can help create a more sustainable income for your website. While these tips can work well, the key is experimenting with different methods to see what resonates with your website and audience. Testing these strategies will help you identify the most effective way to generate revenue and ensure long-term success.