Olipop’s new ads show how the brand is winning people back to soda

Olipop’s “Soda Stories” taps 90s nostalgia with Kristin Chenoweth and Joshua Jackson to reintroduce soda as a feel-good, health-conscious treat.

Olipop’s new Soda Stories campaign taps into 90s ad nostalgia with a clever twist, think Got Milk?, but reimagined. Kristin Chenoweth and Joshua Jackson Olipop join everyday fans to bring those memories back to life, blending star power with relatable charm. Each short spot taps into familiar memories Kristin recalls soda before curtain call, Joshua remembers post-practice Dr. Pepper all while highlighting Olipop’s low-sugar, gut-friendly alternatives. It’s a sharp blend of emotion and positioning. Olipop new ads show how the brand is winning people back to soda, using a nostalgic soda marketing strategy that feels both playful and health-aware.

What makes this brand shine is how Olipop fuses authenticity into the creative. Not only celebrity-driven. Real consumers fuel the Soda Stories campaign, too. Their input adds a layer of trust that’s hard to fake. Fans share their own takes online, giving the effort texture and heart. It also helps the brand feel more accessible something Kristin Chenoweth Joshua Jackson Olipop nods to by balancing nostalgia with familiarity. Olipop new ads show how the brand is winning people back to soda through this community-first, nostalgic soda marketing strategy that travels well across social and real-world settings.

For marketers, the message is clear: nostalgia i just about throwback visuals it’s deeper than aesthetics. It flourishes on stories that strike emotional chords and truly connect. With Kristin Chenoweth Joshua Jackson Olipop, the brand walks a line between spotlight and sincerity. That mix gives it weight. Olipop new ads show how the brand is winning people back to soda without losing health-focused appeal. Rivals like PepsiCo and Coca-Cola have noticed, rolling out their own prebiotic options. Still, Olipop holds the edge, its nostalgic soda marketing strategy sticks thanks to emotion and a smart media game built around where those memories live. Trying to reinvent a nostalgic favorite for the wellness era? Here's the move: lead with emotionally grounded storytelling, bring in real fan voices, and boost it all with just the right dose of celebrity and social clout. When it clicks, you're not just creating chatter you’re driving a real brand comeback. That’s exactly what Olipop is doing with every new “Soda Story.”