Shell and Ferrari Sign Long-Term Green Power Deal

Shell and Ferrari sign a multi-year deal for renewable energy, accelerating the luxury brand's decarbonization and sustainable manufacturing.

In a landmark partnership bridging high-performance luxury and the energy transition, Shell has signed a long-term agreement to supply Ferrari with renewable power. This multi-year deal will see Shell provide green power for Ferrari's manufacturing operations in Maranello, Italy, and its global Formula 1 racing activities. The partnership is a significant accelerant for Ferrari's ambitious decarbonization strategy, allowing the brand to leverage Shell's global energy portfolio to reduce the carbon footprint of its road cars and its pinnacle motorsport division simultaneously.

This strategic alignment starkly contrasts with the traditional oil-and-gas relationships that have long defined motorsports. The deal demonstrates that sustainable manufacturing is now a core component of luxury brand equity and technological leadership. This matters because it signals a profound shift where a brand synonymous with peak performance is now staking its reputation on clean energy procurement, validating the market for high-end, corporate renewable power purchase agreements (PPAs) and setting a new benchmark for the entire automotive sector.

For corporate sustainability leaders and energy developers, this partnership is a powerful market signal. It proves that renewable partnerships are no longer just a utility play but a strategic branding and operational imperative for the world's most prestigious companies. The forward-looking insight is clear: the race for corporate sustainability leadership will be won by those who secure long-term, high-profile clean energy contracts. This deal will pressure other luxury and performance brands to follow suit, further tightening the market for premium renewable energy credits and solidifying energy majors like Shell as essential partners in the corporate net-zero journey.