Trump White House 'Golden Age' Video Uses KPop Demon Hunters Hit 'Golden'

The White House posted a mashup video soundtracked by KPop Demon Hunters' hit "Golden" ahead of Trump's State of the Union.

The White House posted a 30-second mashup video on social media ahead of President Donald Trump's State of the Union address, soundtracked by the blockbuster hit "Golden" from Netflix's animated film KPop Demon Hunters. The clip was designed to generate excitement for the Tuesday evening speech, tapping into Trump's well-documented fascination with all things golden and his repeated declarations that the nation is entering a "Golden Age." 

"WINNING IS BACK. America IS BACK. AND WE'RE JUST GETTING STARTED [eagle emoji]," read the caption accompanying the video. "THE GOLDEN AGE IS HERE," it added, previewing the two-word catchphrase Trump would use prominently during his 107-minute address to Congress.

The pump-up montage opens with a scene from Seinfeld in which Kenny Bania famously declares "that's gold Jerry!" It continues with clips from The Office, Dazed and Confused, Bruce Almighty, The Waterboy, Modern Family, and other shows, ending with Adam Sandler's Happy Gilmore line: "You like that baby? There's more where that came from!" 

"Golden," performed by EJAE, Audrey Nuna, and Rei Ami as the fictional group HUNTR/X, has become a global phenomenon. The song won a Grammy for Best Song Written for Visual Media, a Golden Globe, and a Critics' Choice Award. It topped the Billboard Hot 100 for eight weeks and spent 18 weeks atop the Billboard Global 200.

It was unclear whether the administration obtained clearance to use "Golden" or the television and movie clips. The White House and representatives for the songwriters did not immediately respond to requests for comment. The video continues the administration's meme-heavy communications strategy, which has previously faced backlash from artists including Sabrina Carpenter, who called an ICE post using her song "Juno" "evil and disgusting," leading to its deletion .