April Special Edition 2021

Greg Peters, 4B Marketing President: ‘Your business is unique and needs a unique marketing approach. That’s why we work in reverse’


We live in a highly competitive world where most organizations understand the importance of marketing. However, only a handful of agencies adopt a holistic, approach to align business priorities and marketing efforts. The marketing team you employ must clearly know what the end-users and channel audiences want and how the company can meet those needs and have a relationship with the customers. Businesses must ensure that their services and products are relevant to the marketplace through various components like brand strategy and brand-building. The best way for a company to create an impact in the market is by identifying thier key  personas that helps achieve business goals and drives success and competitive differentiation.

As we step into a new decade, it is the right time to assign marketing as the key driver for business. There are various companies offering excellent marketing services globally, but 4B Marketing stands out from the rest with its business outcomes approach. Since 2015 4B Marketing has been establishing high-touch consultative client relationships. The company’s main focus is business outcomes and its use of go-to-market strategies, traditional and inbound marketing, and branding to attract, convert, and delight your customers. 4B Marketing was founded in 2015 and is based in Denver, Colorado.

In conversation with Greg Peters, President of 4B Marketing

Q. How do you maintain the balance of exclusivity and attainability of goals for the brands through your strategies?

We continually invest in team capabilities to build value and remain a leader in marketing innovation. We continue to invest in an all-encompassing end to end branding and marketing platform to help Mid-level to enterprise companies achieve their goals.

Q. A well-strategized marketing strategy will help the company build trust with consumers, potential clients and customers. How do you create a roadmap/campaign that will meet the clients’ demand?

Forget about marketing for a moment. We start by asking the right questions and listening to our clients, and we want to understand their goals, objectives, cost centers, and profit centers. From there, we create a custom plan to help them meet/exceed their goals.

Q. What is the role played by modern technologies in branding and how do you leverage them to achieve marketing goals?

The marketplace continues to innovate. We leverage the latest marketing automation and analytics tools to make data-driven decisions to optimize and act.

Q. Tell us about your content development. What are the factors that will contribute to the engagement level?

We take a consultative approach to all content development, leveraging experience built-in multiple industries while never losing sight of our goals, how are helping our clients: reduce risk, reduce cost and increase revenue.

Q. How do you bridge the gap between offline and online marketing services?

The answer is simple; we meet the client’s audience where they are, traditional, digital, and combined, we have the end to end capability to exceed customer goals.

Q. How do you market your services?

We leverage the same custom techniques we employ for our clients to drive suspects to clients to cash.

Q. Do you have any new services ready to be launched?

We continually innovate as the market evolves and are always launching new services. However, the focus is on automation.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

We continually continue to re-define the marketing value pyramid with a relentless focus on our client’s business outcomes. Our team is in a constant state of optimization. We invest in every individual to ensure they are recognized as the best in the industry.

Meet the leader behind the success of 4B Marketing

Greg Peters is the President of 4B Marketing. He is a Business outcome based, others-centric leader. The company puts the team first so that they put the client first. He has a passion to be the connector and leader in the marketing industry to reshape his peers away from marketing and campaign tactics to true business outcomes. How do they accomplish this? Experience...With 25 years as a business consultant and go-to-market leader and a proven track record of MM growth, 4B Marketing seeks to leverage the best minds in the industry to help its clients achieve their goals.

“Starting with your business goals, 4B reverse-engineers strategies that foster success. And we don’t sell marketing services. We implement transformative business solutions with marketing as the foundation”

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