aCommerce: Reimagining Retail Expansion through Integrated E-commerce Powering Next-Gen Brand Growth

The Silicon Review

aCommerce is leading global brands through digital transformation within Southeast Asia, a region that is no longer a luxury to deal with e-commerce. Established in 2013, with headquarters in Bangkok, this end-to-end e-commerce solutions provider has emerged as one of the fastest-growing companies in Asia and it has been shown that growth can be achieved by addressing focused and specific innovation and having its expertise in the region.

Based in Thailand, Indonesia, Malaysia, the Philippines, and Singapore, aCommerce helps companies such as Unilever, Adidas, Abbott, and LOral enter one of the more fragmented digital environments in the Southeast Asian region. Their mission is to globalize e-commerce, scale it down to local, and enable retailers to go after direct-to-consumer (D2C) potential, in particular.

A Platform That Powers Performance

The key that drives the success of aCommerce is its own developed SaaS based omnichannel order and business management platform called EcommerceIQ. EcommerceIQ is a native connector that is seamlessly integrated with platforms such as Shopify by a newly launched native connector which makes it capable to easily commit to real-time syncing of inventory, prices and orders across all digital touchpoints. This shortens time-to-market of brands, simplifies their multichannel operations and ultimately maximizes their ROI.

Connector, now enables merchants to simply plug in their Shopify storefronts into the wider aCommerce ecosystem to enable brands to sell, fulfill, and track performance in a central location. This purchase-as-you-go expandability has been priceless as increasingly businesses seek to become omnichannel.

Enabling Global Brands with Local Precision

Take example of skincare giant Galderma (Cetaphil), which used aCommerce end-to-end service portfolio encompassing platform development and order fulfillment, performance marketing (paid search, display and social), and customer care, to enter the Philippines market. Maximum operation in multichannel approach among Lazada, Shopee, Zalora, Edamama and others to increase potential and conversion rates.

With aCommerce providing brands with strategic access to the marketplace, the brands are not only prepared to enter the Southeast Asia market, but to win.

Comprehensive Solutions from Click to Delivery

aCommerce provides a set of services, that enable brands to grow D2C and marketplace sales with security. Be it in the creation of storefronts and everyday activities or online materials enhancement, social commerce management through the TikTok and Instagram platforms, or a combination of all the aforementioned, clients will enjoy seamlessly merged and evidence-based plans.

They have an active and responsive customer service department that receives more than 11,000 customer questions every month and supports all the customer touchpoints in a diversified manner. This will not only create trust and brand affinity but also create repeat business which is a very important metric in the modern competitive world.

Capital Backing and IPO Aspirations

With one of the largest Series A rounds in Southeast Asia raised in the amount of 119 million USD by the best investors, such as the KKR-owned Emerald Media and Indies Capital Partners, aCommerce can expect to go IPO in a value of 200 million USD. The 2.0 Strategy adopted by the company focuses on sustainable growth and favorable cash flow and the approach is paying off with core markets such as Thailand already turning yet profitable.

Paul Srivorakul, who is the CEO, is ready to list it to the Thai SET, a new opportunity to expand and invest. Even though the company faces issues due to the pandemic, the company notes 40-50 percent year-on-year organic growth and a rise in D2C traffic, as direct brand.com channels now account up to 50 percent of sales.

Accelerating Visibility with Marketing Mastery

Be it SEO or SEM, aCommerce is not merely a service provider; aCommerce is a growth partner. Being a Google premier partner that has coverage across Southeast Asia and a certified Google Analytics Partner in Thailand, aCommerce stands to decipher data, establish behavioral insights and quantifies campaigns with precision to brands.

Their experience in search engine optimization, cooperation planning with influencers, and real-time adjustment of the content provide the brand the identification it should have to beat its rivalries in all touchpoints.

Building Tomorrow’s E-commerce Infrastructure

Offering services to more than 700 people in the region and with four fulfillment centers worldwide, aCommerce is not only expanding its services, it is defining the future of e-commerce in Southeast Asia with its own infrastructure. It all is in-sourced, logistics, localised customer engagement, technical ability, controlling and therefore consistency and therefore competitive advantage.

With the digital economy in Southeast Asia gaining pace, aCommerce is well placed to become the catalyst to seeing global brands penetrate further in their respective markets and achieve long-lasting success.

About The Leader

Paul Srivorakul, Group CEO of aCommerce, is a board director, investor, and entrepreneur who has successfully built and exited internet companies in Southeast Asia over the last 20 years. He is also the co-founder and chairman of Ardent Capital.