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50 Most Valuable Brands of the Year 2020

ADVA– Building a truly connected and sustainable future

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Most industries today require bandwidth in volumes most never imagined. From financial institutions to new-media companies, from Research & Education organizations to service provider's highest-capacity wherever you are, most agile networks are a must. This need for connectivity is shared across industry verticals and continents. While networks are adapting to enable more advanced infrastructure approaches to send and receive data, the fundamental need for access to that data remains inconsistent.

ADVA is one such firm that mainly focuses on bringing innovation to your network. The company is committed to working on advancing next-generation communications networks because they know their clients' network is the lifeline of their business. The company's technology forms the building blocks of a shared digital future and empowers networks across the globe. ADVA is continuously developing breakthrough hardware and software that leads the networking industry and creates new business opportunities.

Cutting-edge solutions furnished by ADVA

Opening the door to tomorrow's networks

Communication service providers (CSPs) and enterprises are facing unprecedented challenges. The continued surge in bandwidth demand combined with growing expectations to access data-intensive applications anywhere and with the lost latency possible demands a new approach to building networks. Embracing openness and disaggregation is now essential to avoid the constraints of vendor lock-in and seize the freedom to harness the latest innovation. The company's open optical technology is designed for easy interoperability and integration, providing an agile, scalable foundation ready to expand and evolve.

Packet edge and aggregation

Ethernet is widely applied as a carrier-class access technology. With the addition of IP and tunneling capabilities to packet edge devices, a variety of new business services can be offered. The company's FSP 150 packet edge and aggregation transport solution enables you to deliver MEF-certified Carrier Ethernet services and IP connectivity with carrier-class performance, 100G scalability, and highest security in a most resilient way. Whether you're offering mobile backhaul, business services, or wholesale access, the FSP 150 family is the market's first ubiquitous metro access platform that enables profitable and differentiated connectivity services scaling from Mbit/s to 100Gbit/s. Designed for demarcation, aggregation, and hosting of software appliances, their solution is optimized for cost-efficient transport over fiber, copper, and TDM networks.

Disaggregated networking

Breaking up monolithic systems has been high on the agenda for cloud and network service providers for some time with the adoption of agile, disaggregated, open optical networking. Now the next frontier in this movement towards greater flexibility, avoiding vendor lock-in, and enabling access to inexpensive products involves disaggregation of individual network elements. By unbundling a single network function into separate hardware and software, and harnessing software installation capabilities to install any operating system on open white boxes, operators can achieve new levels of efficiency and agility.

Packet optical terminal

Faced with ever-increasing data demands, network operators urgently need DCI infrastructure that's both scalable and flexible. As part of the Telecom Infra Project (TIP), the firm is responding to this challenge with Voyager, the industry's first open optical packet transport system. This completely open 1RU device combines packet and DWDM technology for metro and long-haul fiber-optic networks. With its versatile software-defined coherent 200Gbit/s optics, Voyager empowers service providers to achieve an optimized balance of capacity and reach. What's more, its open QSFP 28 client ports liberate customers from vendor lock-in, enabling choice of best-of-breed hardware and software and creating a new approach to building disaggregated networks.

Ensemble Activator

Communication service providers (CSPs) no longer have time to wait for their key suppliers to come up with higher-capacity devices. They need the freedom to rapidly scale their network with best-of-breed technology that easily responds to new feature requests. That's why ADVA has created an Ensemble Activator, the industry's first true carrier-grade network operating system (NOS). It breathes life into bare-metal switches, turning them into powerful packet network devices. Ensemble Activator builds on proven IP and MPLS protocols successfully applied in data centers and enhanced with ADVA technology and expertise in carrier-grade networking.

The visionary leader behind the success of ADVA

Brian Protiva serves as the Chief Executive Officer of ADVA. He co-founded ADVA Optical Networking in 1994. As the CEO, he is responsible for the overall strategy, human resources, quality management, sales, and marketing. Under Brian's leadership, ADVA Optical Networking advanced to become a global market leader in Ethernet access devices and one of the top players in metro wavelength division multiplexing (WDM) worldwide. To date, ADVA Optical Networking's innovative networking solutions have been deployed in more than 10,000 enterprises and more than 300 carrier networks around the world. Before leading ADVA Optical Networking, Brian was managing director at AMS Technologies (now the EGORA Group), which he joined in 1987 and where he focused on co-managing its subsidiaries.

He holds a Bachelor's degree in Electrical Engineering from Stanford University.

"Our team, our technology, is focused on one core objective – helping our customers succeed. It's this single focus that has seen our company develop so strongly over the past 20 years."