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Bi-Monthly Special Edition 2021

ALICE – Empowering the World's Best Hotels to Deliver a Remarkable Guest Experience


From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. Hotel operations include all activities necessary to keep a hotel running and to deliver a good guest experience. For example, the front desk is responsible for checking guests in and out, and the housekeeping department is responsible for cleaning rooms and public spaces. A hotel operational plan contains all of the necessary tasks and activities to run a hotel. An operational plan for a hotel should include measurable goals and the steps and resources needed to achieve them. Hotel owners might create operational plans before starting a new hotel business or when seeking to improve performance.

ALICE is one such hotel operations management platform that allows you to improve communication, task management, and guest satisfaction in one solution. By joining all of the departments of your hotel with a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service. It brings together your front office, concierge, housekeeping, and maintenance teams, and connects your guests to your hotel with its app and text messaging tools. ALICE’s customers include three to five-star independent and managed hotels, hotel groups, residential condominiums, serviced apartments, vacation rental companies, and concierge companies looking to provide exceptional service through mobile staff technology and guest communication channels.

Leveraging Top-Class Hotel Operations Management Platform

ALICE Guest Services: Hotel operations can be complex. ALICE makes it simple. Improve your guest experience, boost guest satisfaction, and achieve operational excellence by connecting your departments in one, easy-to-use hotel operations management platform. Equip your front desk agents and concierge to not only meet, but exceed guest expectations at scale with a guest services management solution. Achieve guest satisfaction with fast, personalized service.

ALICE Preventative Maintenance: Keep your hotel looking its best and operating smoothly with scheduled preventative maintenance and the ability to proactively identify, assign, and track any equipment or room issues, and fix problems as soon as they’re reported. Decrease large capital expenditures and downtime by extending the lifetime of current assets with preventative maintenance. Use digital checklists for organization, accountability, and to make sure nothing gets missed.

ALICE Housekeeping: Enable your housekeeping department to be in constant communication with mobile functionality for all users to send and receive requests from each department, wherever they are on property. With hotel housekeeping management integrated into your hotel’s PMS, gain instant insight into room status. Everyone in the department can see exactly what information they need to get their jobs done, whether that’s which room to work on next, what rooms need inspection, or how the entire team is performing.

ALICE Guest Messaging: Send direct, automated, or hotel-wide broadcast messages to hotel guests, giving you multiple options for real-time, contactless communication. Send messages based on predetermined criteria like pre-arrival dates and check-in times. With a record of each conversation, the details won’t be forgotten. Maintain personalized service and connection without in-person interactions. Help hotel staff work together as one cohesive team instead of in siloed departments. Ensure all requests are met consistently and on time, without radios, paper, pens, or physical contact.

The Pre-Eminent Leader

Justin Effron is the co-founder and Chief Executive Officer of ALICE. He leads all fundraising, sales, and business development efforts. Prior to co-founding ALICE, Justin was an analyst on the Equity Portfolio Trading Desk at Citigroup, leaving in 2013 to build ALICE. Born in New York City, Justin graduated from the University of Pennsylvania in 2012.

“ALICE is an all-in-one platform that streamlines operations and communication, boosts productivity, and increases guest satisfaction.”

“We improve guest experience, by connecting your departments in one, easy-to-use hotel operations management platform.”