The Silicon Review
Whether you are a buyer or seller in a real estate deal, it is always good to have a real estate firm by your side to make a difference – not just financially but also emotionally. Real estate firms are experts in assisting businesses, investors, and homeowners buy and sell properties. What many people don’t realize is that it is not enough to just save money for the house; they must also save money to employ real estate services. It is an uphill task to go through all the complex processes of buying a property alone, and only a real estate firm with its expertise can help you understand the market for better purchase. Globally, various real estate firms provide excellent services, but ALMA Real Estate Hellas stands out from the rest. ALMA Real Estate Hellas sells, rents, and manages residential and commercial properties as well as land.
The company specializes in Golden Visa properties and works with foreign customers who are interested in having a holiday home in Greece or want to invest in a property or acquire a passport for Europe. Alma Real Estate also does BPOs, price evaluation of properties. Alma Real Estate’s team makes it a point of being available 24/7 for its loyal customers. The team is the customers’ go-to source for real estate information and strategies, whether they’re buying or selling. Alma Real Estate’s customers benefit from the company’s commitment to continuous learning and considerable experience, which the team uses to help them make the right real estate choices. On some occasions, Alma Real Estate has also steered customers away from properties in desirable locations because while the mantra might be “Location! Location! Location!” the truth is that the right location is the one that best suits your daily and working life, not the one that’s in a popular or picture-perfect location but doesn’t actually serve your daily needs—in the long run, that’s just going to be a constant inconvenience and will make you hate the property. Location is everything, but at the end of the day, the best location is the location that’s right for you!
In conversation with Charikleia G. Stouka, Founder of ALMA Real Estate Hellas
Q. How do potential buyers find out about you? What makes you stand out from the competition?
Buyers hold all the cards. They often conduct their own research, explore options, and make their own observations before contacting us. According to a survey of more than 1,400 B2B customers by the Corporate Executive Board, 57% of a typical purchase decision is made before a customer even speaks with a supplier. And according to the US Small Business Administration, only about 50% of businesses survive five years or longer. Luckily our strategy has paid off. We focus on quality rather than quantity, and as a result, we have been thriving in the Greek real estate market for 20 years now and have a loyal, satisfied clientele who recommend our services to their friends and acquaintances. For new prospects, as real estate service is an invisible service, we maintain an active presence across social media, giving anyone who is interested the opportunity to learn more about what we do and how we work, think and act; they can also see the various awards and accolades we have received and read customer reviews of our services. In this way, they can compare our services with the competition.
This business is very competitive, and larger competitors often rush employees to complete work with little research, resulting in poor results, angry and lost customers and a general feeling of burnout. At ALMA Real Estate, we take a different approach; we take time with our customers and provide trusted advisors. And of course, as we specialize in Golden Visa properties, we have come to be known for this specialty in our service field. All this immediately sets us apart from the competition and positions our business better during the sales process.
Q. How do you go about your lead generation efforts?
We use a combination of traditional marketing, inbound marketing, and online lead generation. The internet has become an integral part of our daily lives and this, of course, extends to consumer activity and the overall consumer experience. So our efforts are largely—although by no means exclusively—online. We always try to explore new and innovative approaches to marketing and lead generation, and we have in place an effective digital marketing and social media strategy
Q. What’s your approach to better understanding your customers and providing a better experience?
Not everyone thinks as we think or likes what we like—as such, talking to customers is one of the highest-leverage activities, a real investment for any business that needs the proper attention to yield results even though it might seem easy. Business leaders should interact with their customers as much as possible; it’s the most direct, effective way to really get to know them. However, getting down to the facts is not always as straightforward as you might expect, and it takes experience and skill to learn to identify the real truth of what people want and mean, things they may not yet be fully aware of themselves. At ALMA, we always make time to talk extensively with our customers, and we always ask beginning and follow-up questions that help us summarize what’s important to them.
Q. Are you planning to launch any new features or services?
We are currently working on a targeted email marketing campaign and improved SEO to become more visible to leads and help interested parties access our services, and we’re also making our website more user-friendly to help customers access information faster and easier. We are also constantly working to improve the customer experience, using technology to enhance this, but we are determined to keep our services personalized. Our goal, after all, is to have repeated and loyal customers and simply put, satisfied customers become loyal.
Q. What does the future hold for your company and its customers?
Every single day, we surprise our customers with our knowledge and immediate action, going above and beyond their expectations and helping them make the best real estate decisions. In the coming time, we expect to see an increase in foreign customers as reforms in Greece lower taxes and streamline procedures, and we hope to see properties move faster and not stay on the market as long. Changes in the way we work, live, and socialize as a result of the pandemic will be a factor too. Whatever happens, though, one thing is certain, and that is our commitment to delivering outstanding service to each and every customer at every step of the way.
Meet the leader behind the success of ALMA Real Estate Hellas
Global Business Awards winner Charikleia G. Stouka, Founder of ALMA Real Estate Hellas, began her journey into real estate twenty years ago and today is one of just 20 Realtors® working in Athens, Greece. Committed to lifelong learning and dedicated to delivering world-class customer satisfaction, Charikleia offers personalized real estate services in Athens and throughout the country, and writes on various real estate topics for print media and digital platforms.