50 Most Trustworthy Companies of the Year 2018
The Silicon Review
“Infused with tasteless vitamins, minerals, and electrolytes, it’s easy to see how iDrink Nano-nutrient Water is truly one-of-a-kind.”
Nanotechnology refers to a broad range of tools, techniques and applications that simply involve particles on the approximate size scale of a few to hundreds of nanometers in diameter. Particles of this size have some unique physicochemical and surface properties that lend themselves to novel uses.
Indeed, this area of research could contribute to solutions for some of the major problems we face on the global scale such as ensuring a supply of safe drinking water for a growing population, as well as addressing issues in medicine, energy, and agriculture.
greenONE Holdings, Inc., the creators of iDrink, is a Nano Nutrient company that developed the world’s first multivitamin water utilizing nanotechnology. greenONE is a ‘green company’ utilizing natural plant-based vitamins, with zero taste, zero fillers; and, only produces products that are GMO and BPA free.
The company was incorporated in 2014 and is headquartered in Las Vegas, Nevada.
Neil Fineman, greenONE Holdings Inc. Founder/CEO, spoke exclusively to The Silicon Review. Below is an excerpt.
Why was the company set up? And how did you expand your company and its offerings over the years?
The company was first set up to create a paper bottle with Tetra Pak and offer that out to the American public. Over the past few years, the company has expanded to bring in a technology that can help evolve consumer desire for health and ecology.
What kind of responses have you received from your consumers over the years? How have they motivated you to shape your offerings/grow the company?
Our failures have taught us and moved us forward far more than our successes. We had amazing beverages that were crushed on the shelves. When we weren’t able to get prime shelving space; it taught us to strike deals at the beginning that had nothing to do with profits but everything to do with shelf placement. Once we got “touch” our product took off.
Is your company a ‘leader or a follower’?
We were the first to try and create an all paper bottle and we ended up getting a patent on a biodegradable one. We were the first to look at how to ship fragile material and ended up with a worldwide patent on that solution as well. Now, we’re utilizing water and nanotechnology to put nutrients into beverages without changing their taste profiles. We weren’t sure if anyone was even noticing this advancement till we started offering our competitors the use of the same technology through licensing arrangements. The fact that companies are now following us in growing numbers – tells us that we’re finally leading.
What do you feel are the reasons behind your company’s reputation?
We believe as a group that what you put out is what you get back. We have gone to great lengths to focus on technologies and products that we believed could improve either people’s overall health or our surrounding environment. Investor and consumer reaction has been our personal mirror. We have concentrated on hiring and partnering with individuals and companies who we thought had our same set of core ethics. Expecting great output though requires constant awareness. When we saw how our executives and partners assisted in the relief efforts of the hurricanes in both Texas and Florida and then seeing their actions in reaction to the shootings at Mandalay Bay showed us that we were aligned with like-minded individuals. In the end, the benefit of the internet is that it has made us a small tight-knit community where the message of your company, its products, and your actions has fast acting implications.
Are there any factors that have played a key role in shaping your organization’s roadmap?
Our roadmap started by creating products that affected people’s conditions. iDrink Multi-vitamin Water had consumers saying that they actually felt physically better and conditions like headaches, hangovers and even ailments were either dissipated or eliminated. This led to consumers asking what else we could do. Ensuing partnerships with doctors and scientists have now led to very specific product offerings like hydration shots, liquid vitamin shots, energy, concentration and sleep shots, and even animal nutrition utilizing this very unique water-based nano-delivery system. Without a doubt, the explosion of CBD has expanded our focus from nutrition and hydration to all plant-based products that can improve the human condition. We started down a road of consumer beverages and nutraceuticals and find ourselves at the crossroads of traditional and new age medicine.
Tell us about iDrink Nano-nutrient Water.
iDrink Nano-nutrient Water gets its special properties by undergoing an advanced and innovative nanotechnology process. During this process, the vitamins, minerals, and electrolytes that go into iDrink are nano-sized and embedded in tiny clusters of water. This way, when you drink iDrink, all of the nutrients are easily and quickly absorbed by your body and go into your bloodstream.
This nanotechnology process allows iDrink to provide rapid delivery of nutrients which can be utilized immediately within the body, optimal cellular hydration, and detoxification.
Where do you see your company a couple of years from now?
We seek to improve existing companies’ products across multiple industries through the licensing of this technology.
Neil Fineman: A Brief Background
Neil Fineman is a technology innovator and helped take companies public for 25 years. His father Jerry Fineman was the first person to convince both Walt Disney and Sesame Street to license their characters on toys. His hundreds of innovative creations, including Tickle Me Elmo with its open packaging design (also a first of its kind), were among the top selling products of all time. His innovation of “open packaging” revolutionized an entire industry with his failure to seek a patent. Neil having learned at the feet of his father founded greenONE Holdings. In addition to holding exclusive worldwide licenses, the company holds two worldwide patents dealing with packaging. Neil’s stewardship of a next-generation nutrient delivery system is changing industries in the same way his father’s creations did.
“iDrink Nano-nutrient Water gives you what other waters can’t. Its nutrients and alkaline pH provide the perfect combination to nourish yourself, improve your overall health, and hydrate on a completely new level.”