The Silicon Review
“The economy needs the female forces in full action in every country. Unlike other industries, I am proud to be in the fashion industry, where many women are in powerful leadership roles.”
Arguably, no two industries share a longer bond than fashion and travel. Both sectors evoke a sense of freedom and fantasy, discovery and adventure, creativity and escape. So important is travel to the fashion industry that there’s a season dedicated to it. Each year, between presentations of the fall-winter and spring-summer fashion collections, a category dubbed resort, cruise, or holiday arrives; clothing from bikinis to ski jackets becomes imperative. It enables consumers to purchase clothes for climates different from their own.
Kate Boyer (CEO) and her firm Anatomie empower change and lead with unrivaled vision, passion, and strength that are undeniably ascending to new heights. Kate and her husband, Shawn Boyer (Creative Director), launched Anatomie, a high-end travel wear company that specializes in creating luxury travel clothing for the modern woman on the go, in 2006. Anatomie is a name that speaks to the impeccable fit and sleek tailoring of the brand’s designs. Every piece is made with exclusive European fabrics that do not wrinkle, shrink, or fade, making your travel wear virtually indestructible, with no dry cleaning required.
Kate was born and raised in Budapest, Hungary. After finishing her studies there and long years of gymnastics, she traveled to the South of France with a group of fellow athletes. Having passed Monte Carlo, she saw the three generations of powerful mom, daughter, and grandma shoppers. They were stylish in fashionable clothes but looked uncomfortable. This was when Kate’s performance background helped her find upscale stretch fabrics, and she started making and selling clothes while teaching fitness to finish her MBA in France. She even coached a young girls team who ended up being National Champions. She spent time in the Caribbean and worked with exclusive resorts, sold in stores, and did many special events until landing in Miami for an expo. There, Kate met her now-husband, who was designing custom athletic menswear. They both decided to join forces and established Anatomie as a testament to their body-conscious, tailored European fit. The first six years, they did 400 events around the USA to launch the brand in highly targeted affluent areas.
Fast forward to today, both Kate and Shawn are empowering change and leading the firm with unrivaled vision, passion, and strength that are undeniably ascending to new heights. The duo transitioned their activewear background into the athleisure category, taking it to the next level as a travel-specific luxury line with exclusive distribution and marketing partnerships. Today the brand is carried in more than 400 specialty stores, private clubs, resorts, golf shops, and spas nationwide.
Besides Kate and Shawn, Tom Dietrich, Chief Operating Officer and president of Anatomie, has made a huge difference in operations since his arrival in 2016. As a result, the company has performed considerably well. The team has grown from four members to 40 within four years, while the revenue grew over 400 percent within the same period. “I believe so much in teamwork, and at the end of the day, it’s a group effort, rather than an individual effort,” said Kate.
Kate Boyer, CEO of Anatomie, spoke exclusively to The Silicon Review about how her company is bringing the brand new style-quotient in the travel wear sector.
Anatomie | Synopsis
Anatomie - Accessible Luxury
Anatomie is known for its innovative, durable tech fabrics cut into fashionable designs. “Our pant lifetime warranty is famous and loved by customers. Pants fit body type and are well known to flatter the human body. We expanded as a top-of-the-mind lifestyle brand, now offering cashmere sets, performance denim, and soon true denim. Our apparel worked as customers quickly understood how versatile, easy-care, wrinkle-free, comfortable, and lightweight,” said Kate.
Luxury Reimagined – Made by woman, for women
Women have become an instrumental part of entrepreneurship. They bring economic growth, innovation, creativity, and productivity with their ingenuity. With that being said, Anatomie is a woman-owned company. Kate is leading the company from the front and setting an example for future generations. Kate always believes that women lead organizations with hearts and souls and create more emotions around projects.
Kate stated, “The economy needs the female forces in full action in every country. Unlike other industries, I am proud to be in the fashion industry, where many women are in powerful leadership roles. When women are strong, the families are strong, and the economies are strong. Educated female CEOs tend to outperform their male counterparts in profitability. Also, our team and board and investors are 70 percent female!”
Leaders Who Influenced Kate Boyer
Charismatic and value-based leadership has a greater effect on entrepreneurial activity. Kate Boyer believes that influential business leaders build organizations that withstand uncertainty, change, and competition.
Kate added, "I look up to Steve Jobs for his consistency and persistence in making the impossible possible. I relate to him as we have the same birthday, but also because he changed the way people thought of an entire industry: which is what I am doing with Anatomie. I look up to Richard Branson for staying intuitive and family-oriented his entire career and keeping the love and personal connections alive around his companies because it is one of our core values at Anatomie. I also look up to Ruth Bader Ginsburg for her force and resilience, much needed for any female trying to conquer leadership roles.”
“I look up to Coco Chanel, Estee Lauder, Annie Easley, Mickie Siebert for working through their early years of suffering and challenges. I also look up to early pioneers who fought for justice in their times in the 1700s and 1800s in Europe and around the world,” extols Kate.
Anatomie's Success: Through CEO's Lens
As an organization, our management decision-making process is very nimble so pivoting in hard times was quicker and more efficient than others. Our distribution diversity is also more balanced as we are an omnichannel brand from birth, day one. There is also team strength in our diversity as people and diversity of a very versatile product and product fit to market unlike any other. We fit into so many lifestyles it’s almost hard for the marketing team to keep up. Anatomie has a higher repeat customer rate than the average of the industry (63 percent). There are so many ways to wear Anatomie that we can be useful for anyone anywhere. We cross over generations, cultures. We feel we are always ahead of our competitors, always a step or two ahead in innovative designs, fabrics, go-to-market strategies, and definitely with the triangulated success of fabric+fit+function obsession we have here.
The Road Ahead
“We are aiming to perfect the men’s capsule but keeping it accessible luxury. Our focus is to stay true to the pro-leisure vision of everyday wardrobes. We are also planning to open our own branded retail spaces, pop-up or permanent, and we want to create a 21st-century digital experience,” said Kate.