Stay ahead of the curve by automating your marketing with GetResponse

In the digital world we live in, businesses must always have an effective internet marketing strategy in place. Online marketing helps businesses continue to achieve growth. Considering the fact that there are more than 4.2 billion people on the internet, it’s a great opportunity for you to reach customers who are looking for your business online. People are constantly conducting searches to find relevant information about products, services, and businesses. By deciding to invest in digital marketing, you’re helping your business reach those interested people. Even if you choose to operate your business locally, your customer is online. That’s why business leaders are leveraging the power of the internet to stay ahead of the curve.

Globally, there are various companies delivering excellent solutions for online marketing, but GetResponse stands out from the rest. GetResponse is a simple, yet powerful marketing automation software that helps businesses of all sizes grow their audiences, engage with customers, and boost online sales. With more than 30 tools in one easy-to-use platform, users can transform their online marketing and bring tangible results.

In conversation with Simon Grabowski, Founder and CEO of GetResponse

Q. Marketing is highly effective when it is targeted and tailored toward an individual. How flexible are your services for customization?

GetResponse is flexible and customizable for businesses of all sizes – from pricing to product features. We offer a variety of pricing options, including a completely free (forever) plan. These plans allow users to pick a solution that fits their budget and contact list size. We even offer a GetResponse MAX plan, a more customized option for enterprise-level companies. Once inside GetResponse, users can customize almost everything they could want – emails, websites, forms, landing pages, funnels, and campaigns. Equipped with a drag-and-drop editor and ready-made, editable templates, users can get up and running quickly while ensuring everything is personalized for their business.

Q. What are the current challenges of being in the marketing space? How are you tackling these challenges with your solutions?

There are three various challenges that businesses are meeting at the various stages of their growth:

1. Starting entrepreneurs need a free and powerful solution to kick off their business online, which means building a website, getting their first leads, running their first webinars and ad campaigns, and getting educated about marketing in general. We help them get their business online with the GetResponse Free plan, where they can build a website, get access to valuable educational resources, and start email campaigns to convert leads – free, forever!
2. A common challenge for all businesses is increasing conversions. This is an area where we excel. With landing pages, popups, and signup forms, users can increase conversions from their websites. With our Google and Facebook ads feature, they can easily run search and paid social campaigns. Additionally, they can use email marketing, webinars, and marketing automation features to win back customers, increase retention, and engage their base. All of which would lead to higher sales revenue.
3. Another problem that more mature businesses face is keeping their customers and prospects engaged. The best way to maximize customer engagement is by sending personalized communication to specific customer segments based on the customer’s behavior. GetResponse solves that problem with our complete omnichannel automation platform that is scalable even for larger customer bases.

Q. What makes your solutions simple yet powerful?

One platform: It’s a complete, integrated platform with over 30 features that are useful for various stages of the marketing funnel. GetResponse includes templates, drag-and-drop editors, access to 2 million free Shutterstock photos, 24/7 award-winning support, and much more!

Price: We offer a free plan, and our standard plans are also much cheaper than competitors.

Localization: We offer the product in over 20 languages! Additionally, email support is offered in eight languages and live chat support is available in three.

Education: We offer free webinars, courses, and resources in six languages to help marketers expand their knowledge and get inspired with new ideas.

Q. How do you market your services?

With GetResponse, users can save time and money by having one complete platform to do it all. Send email campaigns, create autoresponders and automation workflows, build a website and landing pages, run webinars, convert traffic with forms and popups, boost ecommerce sales with robust integrations, and much more – all from within their GetResponse account.

Q. Do you have any new services ready to be launched?

With massive ecommerce growth, we’ve decided to invest a lot into marketing automation features for ecommerce. This means that we plan to offer the best email marketing and marketing automation solution for Shopify, Magento, Prestashop, and other ecommerce platforms this year. Our goal is to help ecommerce shops effectively boost their sales with a powerful marketing automation platform. We also plan to launch a revamped popups and signup forms feature to help businesses increase conversion rates on their websites and generate more leads.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

Definitely! We plan to launch new functionalities that will make us the top marketing automation platform. We’re investing a lot into AI to make the process of campaign creation even easier and more effective. We are also investing in new markets, to help local businesses grow with top-notch technology.

Meet the leader behind the success of GetResponse

Simon Grabowski is the Founder and CEO of GetResponse. In 1999 he wrote the first lines of codes for “Implix” email sending platform that became GetResponse a few years later. Since then, he founded four companies (Implix, PayLane, ClickMeeting, and GetResponse). With over 20 years of industry experience, Simon is a serial entrepreneur passionate about creating amazing products that empower businesses and deliver results.

“GetResponse empowers businesses to do what they do, better, because solutions are made for customers whose needs are as diverse and multifaceted as we are.”