The top choice for data and tracking solutions: Backona

The journey began with a shared vision for comprehensive and accurate data collection, brought to life by two seasoned professionals, Piotr Donica and David Patrykowski. Piotr, with his two-decade-long IT career and problem-solving acumen, invented Clever Analytics to elevate data collection efficiency. His leadership experience across international teams and corporate initiatives empowers him to deliver pioneering solutions. Dawid brings 13 years of rich digital marketing experience to Backona. His analytical marketing approach fuels the growth, while his keen eye for data-driven strategic insights and unwavering commitment to customer satisfaction shapes the service ethos. The mission statement is “Progression by Precision in Patterns.”

At Backona, the team is all about empowering decision-makers with accurate data! In today’s information age, the team knows that having the right data can be the key to success. The team loves working together, creating an innovative environment where customer satisfaction and precise data collection are the top priorities. Together, the team is reaching new summits in the data analytics field and having a blast doing it.

Top solutions Backona provides its clients

Google Analytics 4: From auditing and setting up GA4, to measuring ROI and calculating customer acquisition costs, Backona does it all. The team configures GA4 to become a strategic asset for the clients’ business. The team provides critical data to identify profitable marketing channels and campaigns, and highlight areas for improvement. The setup allows the clients to make data-driven decisions, optimising the clients’ marketing for efficiency and profitability. The team pinpoints the sources of the clients’ leads, enabling the clients to expand and enhance this channel for greater growth. Monitor and analyse e-commerce performance, including sales, revenue, and product popularity, to enhance the clients’ online business, guided by the experts. The team excels in maximising the potential of the clients’ marketing campaigns, thanks to the team of data experts who analyse user data insights and refine strategies for superior results. Receive customised easy to understand GA4 reports tailored to the clients’ specific business goals and key performance indicators (KPIs) through the expert reporting services.

Google Tag Manager: This service streamlines tag management on websites, enhancing data accuracy, site speed, and user interaction tracking. The team enhances the clients’ website by providing efficient tag management and advanced tracking capabilities, leading to improved site performance and accurate data collection. Its flexibility and control over when and how tags are fired offer tailored solutions to meet the clients’ specific needs. The GA4 experts start by understanding the clients’ business goals, current analytics setup, and data needs. After assessment, the team installs the GA4 tracking code and set up events, conversions, and goals for thorough data collection.

Custom Analytics Report: The service is used to provide actionable insights and fostering data-driven decision-making. With the expertise in using Google Data Studio, the team transforms complex data into visually appealing and easily understandable charts and graphs, making the clients’ data presentations stress-free. Seamless integration of data sources into Google Data Studio empowers the clients’ team to stay ahead of the competition by gaining valuable insights and streamlining data analysis, all while saving time and resources. Imagine having the clients’ board meetings or team discussions with real-time, automatically updated reports at the clients’ fingertips, allowing the clients to make informed decisions without wasting precious time on manual data compilation. The team will analyze the clients’ marketing channels and campaigns to determine the relevant data needed for insights. Connect and consolidate the clients’ data sources seamlessly for secure and efficient access to valuable information. Choose and design useful reports, uncovering meaningful patterns and trends to drive informed decisions for the clients’ business.

Server Side Tagging: This tool is used to improve website performance, accuracy and privacy by directing data to the clients’ server before tracking tools. The team generates vital data to identify profitable marketing channels and campaigns, and spotlight areas for growth. The setup, centred on website performance and user behaviour, facilitates informed decisions, honing the clients’ marketing for peak efficiency and profitability. The team customizes the strategy based on the clients’ specific needs, whether it’s data accuracy, site performance, or data privacy. Utilize advanced Tag Management Systems, like Google Tag Manager, supporting server-side tagging for best results. The experts establish a server container as the data processing hub for seamless and efficient data management. Configure and install customized tags on the clients’ website or app to collect the necessary data. Thoroughly test tags to ensure accurate data collection and forwarding to third-party tools. Deploy tags on the clients’ site and continually monitor and optimize data collection and analysis processes.

Clever Analytics: Clever Analytics is the bespoke solution that counteracts the potential loss of up to 37% of critical website traffic and events data from popular browsers and ad-blocking plugins. Remember, more data equals more accurate conversions and better-informed decisions. The team at Backona is to secure the clients’ data and optimise the clients’ business decisions. Clever Analytics reveals and recovers hidden data from adblockers and high privacy browsers that typically eludes GA4, offering a comprehensive view of user interactions. Continue with the clients’ favourite analytics tool, GA4, and enhance its precision with Clever Analytics, integrating this newly captured data straight into the clients’ GA4. With complete data, make user-behaviour-driven decisions to optimize website performance. Clever Analytics doesn’t just enhance the clients’ primary analytics tool.

Piotr Donica, Developer and Founder 

“At Backona, we excel in harvesting pivotal data, unveiling game-changing patterns, and crafting insights that catalyse business growth.”