Mr. Balázs Zoltán Orbán, Babylon Financial Group Zrt. Founder and CEO: “We strive to mitigate the potential negative financial impacts arising from macroeconomic risks by helping our clients stabilize the value of their investments.”

Babylon Financial Group Zrt., founded in 2012 by Mr. Balázs Zoltán Orbán, was built on three decades of firsthand experience in financial advising and insurance. What began as a personal mission to help clients make smarter financial choices has evolved into a thriving enterprise that now serves small and medium-sized businesses (SMEs) and high-revenue companies across multiple sectors. From the start, Mr. Orbán recognized that SMEs face unique challenges when it comes to managing risk, building resilience, and securing long-term financial stability. That insight became the foundation for Babylon Financial Group’s philosophy and growth.

Over the years, the company has grown from a one-person operation into a dynamic financial partner known for its innovation and integrity. Its services are designed around the real needs of decision-makers running businesses with revenues exceeding three million dollars. Babylon Financial Group offers a comprehensive portfolio that includes risk management strategies, private international health insurance, capital-guaranteed investments, and workforce retention solutions. Each service is shaped by a clear understanding of what drives sustainable growth in competitive markets. The firm’s strength lies in combining strategic foresight with personalized consulting. Every client engagement is approached with the same level of care and precision, ensuring that financial plans are not only sound on paper but practical and effective in execution. The team’s focus on clarity, education, and tailored solutions allows clients to navigate uncertainty with confidence and purpose.

Today, Babylon Financial Group is extending its footprint beyond Hungary with a growing emphasis on international expansion. Its portfolio management strategies are designed to align global investment opportunities with local business goals, creating a balanced approach that promotes both growth and security. This international outlook, coupled with deep market insight, has positioned Babylon Financial Group as a trusted advisor to SMEs and executives seeking stability in an unpredictable world. Through hard work, continuous innovation, and a steadfast commitment to its clients, the company remains true to its founding vision—to empower businesses to achieve their financial ambitions and thrive in the long run.

In conversation with Mr. Balázs Zoltán Orbán, Founder and CEO of Babylon Financial Group Zrt.

Babylon Financial Group Zrt. has positioned itself as an ally for lifelong income and retirement confidence. How do your strategies, such as annuities and refund solutions, ensure long-term financial security for your clients?

We strive to mitigate the potential negative financial impacts arising from macroeconomic risks by helping our clients stabilize the value of their investments. We also provide opportunities to invest in physical gold, as well as to hold portfolios in multiple currencies, which protects them from the potential depreciation of the domestic currency. In retirement planning, we are guided by a multi-currency approach. In risk management, we ensure that as retirement age approaches, portfolios are gradually rebalanced from riskier assets toward safer ones.

Your services extend beyond retirement, covering education, early life protection, and even tailored solutions for women. How does this holistic approach set you apart in the financial services landscape?

Our approach is rooted in the belief that financial wellbeing is a lifelong journey, not just a focus on retirement. By offering solutions that support individuals and families from the earliest stages — such as education planning, protection in early life, and programs tailored specifically to the needs of women — we can address the unique financial challenges that arise across different life stages. This holistic perspective ensures that our clients don’t just plan for the future but also feel secure and supported throughout their lives. It sets us apart by moving beyond transactional services to becoming a true partner in long-term financial wellbeing.

We offer our clients a wide range of life insurance products specifically designed for women and children. We provide coverage for potential complications during pregnancy and after childbirth, abnormal fetal development, critical or serious illnesses, second medical opinions, cancer diagnostics, and opportunities for screenings and mammography. Through us, clients gain access to the highest-quality domestic and even international private healthcare services.

For children, coverage includes protection in the event of the parents’ unexpected death, tragedies resulting from traffic accidents, payment of educational allowances in case of the family breadwinner’s disability or sudden death, and more.

Of course, we talk a lot about finances — how to invest wisely in financial and capital markets and how we can help families save — but without health, or in the event of an unexpected personal loss, it is a thoughtfully designed life insurance safety net, built in advance, that truly helps the survivors navigate the resulting difficult circumstances.

Diversity and inclusion are highlighted as core to your company’s vision. Can you elaborate on how this commitment influences both your internal culture and the way you serve your clients?

With careful and 21st-century recruitment and selection methods, we pay special attention to ensuring that our employees feel that they share the most important corporate values, while also being accepting of everyone. Different people bring new ideas and new insights to the company, which benefits everyone. Our clients appreciate the reliability and continuous innovation that our employees demonstrate in meeting their daily financial challenges.

Technology and digital transformation are redefining financial services worldwide. How does your “Babylon Online” program enhance accessibility and efficiency for your customers?

What truly sets us apart is our data-driven analysis, which guides our product selection to ensure relevance and value for each client. Our product development allow us to design tailor-made, client-focused solutions, rather than one-size-fits-all offerings.

We maintain ongoing consultations with our key partners, the insurers, to explore ways to make online systems even more efficient and to identify potential feature enhancements. The challenge is that these systems were originally designed for low-volume application processing—just a few contracts per day for a single broker or in-house agent. At our company, however, we often face days or even weeks when dozens of applications need to be entered electronically, which can heavily strain our administrative team, and sometimes even the insurers struggle to keep up. It’s clear that IT development is essential, and there’s always room to improve.

Equally important is educating our clients for the digital transition. No matter how sleek, user-friendly, and logically structured our web-based client service platform may be, it only works if clients know how to use it effectively.

What does the future hold for your company and its customers? Are exciting things on the way?

It is an inspiring and developing market with significant potential, focusing on private healthcare, trust management, syndicate contracts, unique investment models, and asset management. It emphasizes the importance of market monitoring and continuous research to maintain a competitive edge.

We have a comprehensive long-term business plan in place, with all subsidiaries and branches actively developing. Our focus is on expanding into more European countries to enhance our market presence and capitalize on new opportunities. This strategic growth will allow us to strengthen our position and continue evolving in line with market demands.

Meet the leader behind the success of Babylon Financial Group Zrt.

Mr. Balázs Zoltán Orbán, Founder and CEO

Born in Budapest in 1972, he is a proud father of one child. Initially trained as a photographer, he redirected his career path and earned his degree in economics in 2010 from Milton Friedman University, specializing in banking and stock exchange. Over his 28-year career, he has excelled at two insurance companies before establishing himself as a leading independent expert and broker in August 2020.

Since 2003, he has been a prominent member of the US-based MDRT (Million Dollar Round Table), a prestigious organization for personal insurance professionals, consistently placing in the top two and a half percent of its elite members each year since 2012. His unwavering commitment to meeting the highest standards from 2003 to 2013 has earned him lifelong membership status within MDRT.

His exceptional contributions to the industry have earned him platinum recognition from LIMRA, a respected organization that has supported the insurance and financial services sectors for nearly a century, awarded four times during the decade starting in 2010. Throughout his career of over twenty years, he has received nearly a hundred awards in his home country and is recognized as one of the top ten pension planners in Europe.

Babylon Financial Group Zrt. is distinguished as an organization in its field to have attained ISO certification. Besides, the company has reached AAA Highest Creditworthiness by Dun&Bradstreet. In 2024, The Central European group of companies includes interests in Slovenia, the Czech Republic, and Austria, alongside a burgeoning presence in Hungary, reflecting his commitment to continuous growth and innovation in the industry.

“Our approach is rooted in the belief that financial wellbeing is a lifelong journey, not just a focus on retirement.”

"What truly sets us apart is our data-driven analysis, which guides our product selection to ensure relevance and value for each client. Our product development allow us to design tailor-made, client-focused solutions, rather than one-size-fits-all offerings."