Bibblio – Increasing engagement, diversifying revenue, and driving audience

"Bibblio is enabling publishers to work together against the stranglehold of online giants."

Artificial intelligence (AI) refers to machines with capabilities that mimic cognitive functions associated with the human mind—most notably learning and problem-solving. AI already plays a significant role in the field of content marketing, helping to streamline processes at a time of immense content overload.

The rules of content marketing change every year. Blog posts are longer now; hyper-focused web pages and personalized advertising have become a necessity. Artificial intelligence is helping marketers decipher the ever-changing world of content marketing and the SaaS field by analyzing user data and helping marketers make sense of user intent.

One such firm which is setting new trends in automated content enrichment, Content discovery and recommendation, SaaS platform, and Content syndication using Artificial intelligence is Bibblio.

Bibblio is an AI-driven content discovery platform that's built to enhance the audience's discovery experience and media businesses that help them increase engagement improve monetization, and boost growth. Built as a utility technology for digital publishers, it allows them to easily power their site's related and popular content, improve monetization by promoting branded, sponsored or affiliate content, and partner with other sites to drive new audiences. The firm's offering is affordable, easy-to-onboard, and now runs on over 900 locations, serving app, 100 million users a month.

The product suite consists of the following tools: Circulation, Promotion, and Syndication. The company's circulation tool suggests the best of their client's content to their visitors, making them stay longer and consume more. The Promotion tool displays the revenue-generating content in all the right places. Lastly, the Syndication tool lets to share audiences across their digital properties or partner with other sites to drive quality audiences and share revenue.

Primary Objective

The main mission of the firm is to help the digital publishers on the path to self-reliance. As publishers discover that a dependence on ad networks isn't a sustainable solution, they are diversifying their revenue streams to ensure their futures. Bibblio helps the publishers navigate that shift with tools designed to drive audience development, increase engagement, and expand their revenues, all powered by state-of-the-art AI.

Solutions and tools furnished

Circulation tool: A tool to engage and retain the audience

Bibblio's Circulation tool increases user engagement across each of your content pages, improving dwell time and pages per session. Place recommendation modules are available in and around content, create discovery experiences, and engage the audience with the most relevant content from across your site.

Promotion Tool: A tool to drive engaged footfall and convert users to revenue

Bibblio's Promotion tool features revenue-generating content to a naturally engaged audience across their client's site. It understands which monetized content or offers are relevant where placing recommendations on pages that are sure to appeal to interested users.

Syndication by Bibblio: Drives audience development

Internal cross-pollination

Publishers want to connect their audiences across their digital properties effectively. With Syndication, users can display widgets that recommend relevant content items network-wide. This cross-pollination increases the reach of content to as many of the audiences as possible. All materials are working in unison, maximizing exposure on every site.

External audience development

Publishers want to reduce their reliance on inbound traffic from just search and social. Syndication lets the partner with external sites drive audiences within your private marketplace. It also displays widgets that suggest relevant content from across the pool of partners. It runs on the core principle, which is; Share revenue directly, set your own business rules, and ensure a 100% emphasis on quality engagement.

Bibblio's The Tech: Built for the future of content discovery

Bibblio has anticipated the concerns surrounding online privacy, so it does not require cookies. This eliminates any GDPR or browser blocking issues. Bibblio's AI engine recognizes any content written in a Latin-based alphabet. Its natural language processing understands each of its client's content items and quickly relates them all, thanks to its super-efficient streaming indexer. The engine's machine learning consistently figures out and improves these connections, at scale, making it the most effective content recommender of its kind.

Bibblio's API

It's easy to get going with Bibblio. Copy and paste a code snippet onto your site, or opt for the freedom of full API access. There's even a WordPress plugin approved by WPEngine, getting live in a couple of clicks.

Striking features of API or 'plug and play.'

The API endpoints give unrestricted access to the Bibblio backend, so one can incorporate the company's algorithm stack into r existing framework, and can achieve the following benefits;

• Take control of the frontend experience to deliver recommendations at any touchpoint.
• Organize content into multiple catalogues to create specific discovery experiences.
• Overlay business rules to stay on brand.
• Integrate into CMS for a faster deployment across all your media properties.
• Adapt the AI learning to users by incorporating unstructured metadata about users and content.
• Send the Bibblio team a historical click data and additional endorsements about the content.

Bibblio's Module Builder

The firm has a pre-designed module builder that allows you to choose from hundreds of layout combinations. It is a flexible recommendation module customizing and embedding a recommendation module onto your content pages is simple that decides the best combination for your site.

Just by adding and removing classes, the module changes its layout, tile ratio, headline style, and special effects to suit your needs. It also deconstructs itself gracefully on smaller devices. One can always customize it further based on their choices.

Bibblio's Plugin

Bibblio's plugin is the best-in-class related posts AI engine for audience engagement. Quickly and easily add fast-loading, stylish relevant post modules across your WordPress site to keep visitors exploring the content.

The plugin improves bounce rate, lifts page views, and increases time on site – three of the four top metrics for better SEO - which means more organic traffic of engaged visitors. The company's innovation plugin has been downloaded 23,011 times.

Plug and play advantages

If your budget is tight or you've limited tech resources, you can reduce bottleneck and accelerate time-to-value with Bibblio's plug and play integrations. It is a Quick Start JavaScript snippet on content pages to import your data to catalogs which helps to;

• Display recommendations on your pages with the stylish and versatile related content module.
• Choose from over 3,000 module design combinations or customize it with your CSS.
• If you run on WordPress, you can use our Related Posts plugin to import data and display our module.
• User behavior is automatically tracked to better train the machine learning models.
• You can monitor module performance with Bibblio's top-level analytics.
• Add tracking parameters that feed granular data to your analytics platform.

Content processing and enrichment

As soon as your content is imported to Bibblio, it will automatically run through our semantic stack. This can be done before recommendations are added to your pages. Bibblio uses standardized natural language processing to analyze your content thoroughly.

This extracts relations typed dependencies between words, and synonyms, that can be used in powerful context-aware semantic applications. This metadata is mapped to the IPTC media taxonomy for our text categorization graph. This allows for more productive, more complex mapping on all types of content items, regardless of their size.

Context algorithm

This algorithm calculates contextual similarity - basically how similar or different your content is from each other, from a contextual perspective. After enrichment, each metadata keyword receives a weighted relevance score for vectorization. This helps rank the recommendation sets for each source item. The company's graph-based ANN version of TF-IDF allows them to generate quality recommendations at scale.

Behavior algorithm

Once some user activity has been processed, the firm's Behavior algorithm kicks in, learning from users' interactions with the recommendations to predict which content item is more likely to be clicked for a specific source item. Instead of a static set of "popular" links that could be irrelevant to a user at that moment, its optimized algorithm offers suggestions based on user input, while still leaving a chance for old and new items alike.

The Behavior algorithm incorporates the Context algorithm, so recommendations will always be a blend of similar and popular content. This well-adjusted balance between contextual similarity and variety creates dynamic discovery experiences that keep users engaged.

User algorithm

Bibblio's personalization algorithm is designed to tackle most of the issues encountered in this space: user cold-start, a fast-growing number of content items, accelerated the decay of content item relevance, shifts in user preferences, etc.

Applying a deep learning framework enables us to combine anonymized user and content IDs to generate profoundly meaningful connections using inputs such as the history of clicked items, time, device, and popularity. Bibblio supports a fully customizable data schema for users, allowing passing the most valuable user data to personalize the recommendations even further.

The preeminent leader behind the glory of Bibblio

Mads Holmen is the Co-founder and also serves as the Chief Executive Officer of Bibblio. Mr. Mads used to promote some of the world's largest brands as part of goviral, where he worked closely with the founding team throughout the company's rapid growth and sale to AOL for 96.7m USD in 2011. After the acquisition, he continued as planning director where he contributed to multiple Cannes Lions winning video campaigns, was commended for the best digital sales team in the 2012 Campaign Media Awards, and carried out extensive public speaking and written work online media and marketing. In his leisure time, Mads rock climbs, reads, and collects rare trading cards.

"Bibblio gives publishers the tools that would help them to become self-reliant, drive their audiences, and diversify their revenues."