Blend – Leveraging Best-in-Class Inbound Marketing for B2B Technology, SaaS, and Professional Services

Gone are the days when sales representatives were the primary knowledge source for prospective buyers. Now, customers can conduct their own online research before contacting a company or making a purchase. This is why inbound marketing is important; it’s an opportunity to nurture those connections by providing useful information to customers and positioning yourself as an authority they can trust before they have even considered purchasing from you. B2B sales and marketing have historically relied on outbound strategies like paid advertising, direct mail, trade shows, or cold calls. Now, the customer journey starts before companies even know about it, as the internet offers a wealth of information for them to explore and learn about your brand. Inbound marketing was born from this need as a way to offer value and create beneficial experiences before that initial interaction with your brand.

Blend was born when founders Sean and Phil met and identified a shared vision - to create an agency that combined high-quality creative work with commercial and technical understanding, thereby creating valuable results and lasting relationships. Nowadays, B2B purchase decisions are overwhelmingly researched, discussed, and made online - and buyers are in charge. Blend, through its combination of strategic inbound marketing and website services, and its HubSpot expertise, helps clients align to this reality and lean into their buyers' preferred path to purchase. Located in Reading, in the heart of the Thames Valley, Europe’s Silicon Valley, the company is perfectly placed to meet the needs of technology companies throughout London and the South East.

Providing Businesses with Robust Inbound Marketing Solutions

B2B Inbound Marketing: True B2B inbound marketing that is focused firmly on qualified lead generation and opportunity creation. Blend takes an integrated, holistic approach to inbound marketing, creating buyer-centric content and website experiences delivered by their multi-disciplinary team of B2B strategists, writers, designers, and developers. They do this with a combination of content marketing, SEO, lead generation, website creation, marketing automation, sales and marketing alignment, social media, and, when appropriate, paid advertising. The company begins all inbound marketing relationships with their tried and tested strategy process. Refined over the 6+ years perfecting B2B inbound demand generation, their strategy process ensures that your route to inbound results is as short and direct as possible.

B2B Content Marketing Agency: Create connections between your ideal buyers and your brand with content creation, optimization, and promotion. With your buyers performing more and more research and decision-making online, content is the best way to reach, interest, and influence them. Content marketing is the foundation of inbound success, engaging and educating leads throughout the entire purchase decision. The team will create regular high-quality content for your brand. Give your site an ever-increasing search footprint and lead generation potential with blog posts, pillar pages, infographics, ebooks, and case studies.

B2B Lead Generation: Ensure your website has everything it needs to create a steady stream of leads at all stages of the purchase process with their inbound lead generation service. They consider every aspect of the customer journey on your website to identify opportunities to improve conversion rates and increase leads. Their approach to forms and data capture focuses on three things: data consistency, effective segmentation, and progressive profiling. They define bespoke contact properties that create meaningful segments in your data. And, using smart forms, Blend can collect new information from reconverting leads without increasing friction. Put your sales team in direct contact with website visitors, create powerful connections, and accelerate decision-making. Blend can help you deploy a range of messaging apps (HubSpot, Intercom, Drift, etc.) and integrate them with your lead generation platform.

B2B SEO: Considering search volume, relevance and how your competitors rank, Blend identifies attractive keywords that will drive high-quality organic traffic to your site. Using data as the guide, the company can help you set aside buzzwords and speak the language your buyers use to search. They continually monitor your performance against selected keywords, always keeping an eye out for new opportunities.  Your inbound-ready website will have SEO built into its very structure. Starting with the sitemap, they ensure your site has pages that are optimized around attractive keywords, from the URL and up. Keyword-optimized websites play the best possible counterpart to a content marketing strategy, providing a natural destination for internal links and maximizing their impact and benefit.

The Ardent Visionary

Sean Sweet is the Managing Director of Blend. He is responsible for the management of the overall business and support for those looking to go Inbound or work with an agency specializing in Inbound. Sean is supported by an amazing team of marketing professionals who share his commitment to help technology companies become more effective and competitive when promoting them online.

"Whether that be startups wanting to enter the market or established companies needing to up their game, Blend has the experience and breadth of skills to deliver meaningful results, and growth."