Bloom Creative: Full-Service Medical Marketing Designed To Build Patient Trust Through Emotionally Resonant, Research-Led Brand Campaigns

The healthcare industry no longer has the luxury of escaping the commotion of branding, marketing, and advertising. Even the most rigid and conventional industry, such as healthcare, must adjust to a new environment in order to survive since the market landscape has altered so drastically. Before making an appointment with a doctor, more than 75% of people investigate online. A review claims that digital communication plays a vital part in the patient's decision-making process by creating a critical initial impression of the business.

Strategy is at the heart of healthcare branding. Through a variety of engagement channels, such as websites, social media, and email, the firm actively exhibited its values are communicated. Its primary goal is to draw in the appropriate target market, keep hold of devoted clients, and interact with the public via channels consistent with the brand's promises and essential characteristics. It plays a vital role in improving patient trust, loyalty, and experience. This is where Bloom gets involved, a cutting-edge, full-service healthcare branding firm dedicated to humanizing medical marketing via the creation of work that appeals to both the heart and the brain.

Branding That Speaks to Hearts

Established in 2010 by Svetla Kibota in California, the Bloom team believes that science and technology have the ability to improve lives, which is why they are enthusiastic about what they do. On the other hand, they think that brands must appeal to both the heart and the brain in order to succeed. Prioritizing emotional engagement over intellectual engagement is Bloom's top priority. Because they understand that people's hearts are at the center of their decisions, particularly when they involve their loved ones.

Since its establishment in 2010, Bloom has collaborated with startups, Fortune 500 firms, and non-profits. Their leadership is knowledgeable about the current state of healthcare, and they contribute depth and experience to every project they work on. However, their diversified staff of strategists, creatives, and technologists with experience in both consumer and healthcare branding is what really makes them stand out.

Bloom uses their tried-and-true methodical approach to produce work that engages and informs. Your foundation strengthens when your marketing is based on a solid plan. They begin by getting to know you and learning about your goals, business, and brand. To learn more about the attitudes and driving forces of your key stakeholders, they could carry out consumer research. This information is then converted by their strategic planners into a concise, perceptive and creative plan that acts as a guide for their brand messaging. Following approval of a brief, their team develops an innovative solution that strikes a strategic and emotional chord. One medium may be all that is needed for your project, or it may lead to a fully integrated campaign that includes social media, interactive, and traditional marketing.

Custom Plans for Every Stage

Businesses of all sizes have benefited from Bloom's complete strategy, whether they require assistance with fundraising, brand launch, or development.

Services Bundles

• Raise Funds

The necessary resources for successful healthcare startup financing are included in this service package. By presenting yourself as an expert and communicating your value offer, you may increase your valuation. Determine the gaps in the current investor presentation deck and fill them with no more than twenty separate slides. New infographics, charts, graphs, and an updated branded PowerPoint template are a few examples of the design work that may be included.

• Launch Brand

The essential go-to-market plan and resources for successfully launching your medical device brand and setting it apart from the competition are included in this Bloom Bundle. To identify your primary objectives and the most important message for your clinical brand, they interview your target audiences and important internal stakeholders one-on-one. They also develop advertising themes, brand identities, and positioning strategies.

• Grow Brand

The personalized post-launch assistance you require to maintain momentum and raise brand recognition is included in this Bloom Bundle. Clients that wish to capitalize on the success generated by their Launch Brand Bundle campaigns frequently select this option.

A La Carte Services

• Brand Strategy- Healthcare market research, positioning strategy, message development, message testing, and brand architecture.
• Digital Solutions- Corporate and product websites, videos and animations for healthcare and medical devices, online ads, email campaigns, mobile app development.
• Sales Support- Brochures, inserts, product demos, POS decks, scenario playbook, mobile training tools for healthcare and medical devices.
• Trade Shows- Customer experience planning, booth design, digital displays, signage, promotions, drop-offs for medical conferences.

Creative Work That Gets Noticed

Bloom's influential work has garnered industry acclaim. Notably, its "Flow Better with ClearFlow" campaign earned the company two 2018 Internet Advertising Competition (IAC) Awards: Best Medical Website and Best Medical Equipment Website. The agency's success in healthcare marketing and human-centered design was further highlighted by its inclusion as a finalist in the 2016 MM&M Awards.

Svetla Kibota | Founder

Svetla has over twenty years of experience in the pharmaceutical, medical device, and medical technology industries. She has led many product launches and managed a variety of medical brands. Svetla oversaw the marketing and customer service departments of Lathian Health, an interactive medical marketing and medical education firm, before starting Bloom Creative. There, she assisted in luring physicians to participate in the digital marketing campaigns of several healthcare companies. She started off working at NeXstrar Pharmaceuticals as a biochemistry and gene delivery researcher.

“Whether you need help raising funds, launching a brand or taking it to the next level, our integrated approach has helped companies of all sizes flourish.”