Bluewave Technology Group – Simplifying the technology buying and management process through streamlined, customer-centric approach

The Silicon Review

"We enable your company to run efficiently and securely utilizing the best technology available while keeping you well ahead of the competition."

Technology is constantly evolving. The cloud, network, and communication solutions that might have worked for your company a few years ago are now obsolete and irrelevant. Keeping pace with this rapid change demands unique expertise and a passion for matching the right technology with the needs of your business. With technology advancing rapidly, IT decision-makers experience information overload associated with too many choices leaving them with no simple way to make an informed technology purchasing decision. From CIOs to heads of procurement, the clients are under increased pressure to lower and justify the costs of technology investments. Furthermore, the traditional process of selling a single product or suite of products from one service provider brand does not place client needs and requirements first. That’s where Bluewave Technology Group comes in with transparency, efficiency, and rigor.

Bluewave Technology is simplifying the management process. It is a strategic IT advisory company that offers businesses a simple and comprehensive way to purchase communication and information technology solutions that help grow revenue, reduce costs, or improve efficiency. It partners with leading technology service providers to recommend the best solution to meet the clients’ needs. After a solution is developed and executed, the company collaborates to deliver what was promised. As business changes, it assess requirements to update solutions. Most importantly, it partners with the clients to deliver reliable and predictable returns on their IT investments.

Bluewave provides decision-makers with the relevant information to evaluate their investments and gain approval quickly and efficiently. Its unique technology assessment and sourcing process along with its relationships with hundreds of service providers enables the advisors to be true strategic partners, guiding clients throughout the lifecycle. By presenting a recommendation backed by multiple solutions across leading service providers, the team ensures its clients receive valuable data and guidance throughout the purchasing process. And long after the contracts are signed, the company is committed to the clients’ success by extending the partnership beyond sourcing. The company stays close during the provisioning process and provides expense management staff and expertise across all the technology solutions to ensure an optimal return on investment.

Single source Solutions for technology assessment and continuous optimization

Cloud Solutions: Moving to a cloud-based infrastructure is more than just a strategic consideration for organizations. It has become the norm due to its potential for improving business outcomes across the board. Bluewave partners with the leading providers of public, private, and hybrid cloud computing solutions. They work closely with you to assess your current services and how they align with your needs and budget. Cloud solutions are fast and easy to set up which can lead to cloud creep and shadow cloud deployments. Bluewave can provide holistic management of your cloud solutions to ensure you buy and control what you need. Cloud-based solutions offer better performance, scalability, security, and cost alignment, compared to the total cost of managing and setting up storage and servers on your own. With cloud computing technologies, service providers offer computing and storage solutions without having to build your own infrastructure. Whether you’re considering Infrastructure as a Service (IaaS), Disaster Recovery as a Service (DRaaS), Desktop as a Service (DaaS), or any other -aaS, it’s all about taking the hardware and software that used to live on premises and migrating it to the ever-resilient, flexible, secure, and capable Cloud, accessible through an internet connection or direct cross-connect.

Security Solutions: Cloud, big data, and mobile solutions have become mission-critical to organizations of all sizes. The rapid adoption of quickly changing cloud solutions, combined with the speed and sophistication of attacks, are outpacing the abilities of IT security teams. With an evolving perimeter, firewalls alone cannot prevent attacks when breached and are ineffective against attacks from within. Now more than ever, your security solution must be a multi-layered approach. Organizations have become more dependent on technology, and as a result, they are more prone to cyber-attacks and data breaches. Whether due to human or system error, Juniper Research projects that data breaches will exceed $5 trillion by 2024. Increased threat exposure from mobile endpoints combined with an uptick in cybercrime has made it clear that organizations must do more to effectively manage risk. With access to a range of managed network and security solutions, Bluewave can keep you ahead of the curve when it comes to security.

Voice, Collaboration, & UCaaS Overview: Remote workforces, globalization, and mobile technology have fundamentally changed the way they conduct business. More users from more locations means an increased demand for effective web and video communication technologies. They help companies manage growth and the transition to cloud-based Voice and UCaaS solutions that deliver cost savings, enhanced features, flexibility, and disaster recovery while eliminating the need for capital expenditures. Unified Communications as a Service (UCaaS) is a cloud delivery model for integrated communication and collaboration applications and services including messaging tools, video conferencing, and resources for facilitating different kinds of text and voice communications. It enables a uniform telephony and collaboration experience for all users, regardless of location. When choosing voice and collaboration solutions for your business, you may have legacy solutions such as on-premises or hosted PBX (private branch exchange) phone systems. Modern voice and phone solutions are so much more than dial tone. They work with leading service providers to offer a full range of voice solutions and cloud communication tools to meet the needs of each client. This includes transitioning from asset-heavy, on-premises communications infrastructure to hybrid models with the goal of leveraging past investments into fully cloud-based subscription models.

Network Connectivity: All network connectivity is not created equal. From traditional approaches like MPLS, to more modern options like SD-WAN, there are multiple options to consider. Growth, global expansion, virtual workforces, increase security, redundancy concerns, and the plethora of cloud applications are all putting pressure on legacy network solutions. Many companies are migrating to SD-WAN solutions as it is more flexible and available than a standard WAN. SD-WAN can be deployed over existing WAN connections, whether they are Internet (DIA, broadband, fiber, LTE) or private (MPLS, private line). When compared to traditional network connectivity approaches, SD-WAN technology offers simplified management, quicker turnup, better application performance, improved resiliency, and cost savings. By evaluating your specific locations, current network, present and future needs, Bluewave will take your requirements and evaluate a short list of network service providers, negotiate the best pricing and terms, and ensure your business outcomes are met with certainty. Bluewave is instrumental in overseeing provisioning and implementation for all locations and all services while working directly with the service provider on delivery dates, test, and turn-up.

Seth Penland | Founder & Chief Executive Officer

Seth launched Bluewave Technology Group in 2016 to simplify the technology purchasing process for companies by saving them considerable time and costs over the traditional procurement process. In 2022, Seth earned a coveted spot on the Channel Futures Technology Advisors 101 list for outstanding business success and innovation, advocacy and thought leadership in the channel, and commitment to the customer experience.

Seth also formed Evergreen Technology Partners, an advisory and investment firm specializing in transactions related to telecom and information technology services businesses, including master agencies, sub-agencies, managed services providers, and value-added resellers. Seth has focused on providing forethought and strategic advice to companies throughout his career. Before Bluewave Technology Group and Evergreen Technology Partners, Seth held leadership positions at B. Riley & Co., J.P. Morgan, Bank of America, and other financial institutions.

Seth has a BS in Applied Economics from the University of San Francisco and an MBA from The University of Chicago, Booth School of Business.