The Silicon Review
“We follow a basic SEO framework that has been proven to work. In our agency, this thought is really our mantra: Trust the Process. This framework is attainable and effective.”
BluShark Digital, LLC is a marketing company founded by a lawyer for lawyers. The firm is constantly finding new opportunities for clients to branch out in the digital world. It provides a clear marketing plan in the confusing space of Search Engine Optimization. Using cutting-edge techniques, the firm has successfully implemented aggressive SEO/SEM strategies that have helped businesses bring in more leads and grow their business online.
BluShark Digital was founded in 2015 and is headquartered in Washington, District of Columbia.
Seth Price (CEO) Spoke Exclusively to The Silicon Review. Interview Highlights
Explain your services in brief.
BluShark Digital offers search engine optimization (SEO) services to our clients. This includes website development, link-building, content creation, pay-per-click advertising, and more. The ultimate goal of the services we provide is to help our clients rank higher in Google search results, thus providing them with more client conversions.
Q. It is quite difficult to achieve success in every marketing campaign that is developed. How do you overcome failures?
Any time one of our projects doesn’t perform well or reach the desired result, our team always looks into why this occurred to remedy or avoid the issue next time. For example, if we run a scholarship campaign and don’t achieve many backlinks from our outreach, could the issue have been the topic? Maybe the topic was too general that no one felt interested enough to link to us. On the other hand, perhaps it was too specific that it didn’t apply to enough people. The best way to overcome failures is to learn from them, which is exactly what we try to do.
Q. How do you maintain the balance of exclusivity and attainability of goals for the brands through your strategies?
BluShark Digital follows a basic SEO framework that has been proven to work. In our agency, this thought is really our mantra: Trust the Process. This framework is attainable and effective. There are digital marketing pillars that we stick to for all of our clients. Once the foundation has been laid, we tailor our service to be exactly what the client wants and needs for their market. For example, if a client has four offices but only cares about ranking for one, our team will focus all of our efforts there. It is important to keep monitoring and adding to the foundation and tailor our work to each client to reach their desired goals.
Q. A well-strategized marketing strategy will help the company build trust with consumers, potential clients, and customers. How do you create a roadmap/campaign that will meet the clients’ demand?
For every new client our agency works with, we schedule onboarding calls between the client and each department. During this call, we will ask the client many questions to get a feel about what services are most important to them, details about their market, and their end goals for our partnership. This allows each department to explain their role and share specifics about how they fit into the larger SEO process and discuss the projects in depth. For example, the content team will ask detailed questions about each client’s writing style, verbiage, and preferred tone. This way, the writing on the website reflects the voice the client wishes to portray.
Another good example is within our links department. On the links onboarding call, the links team gathers information about what organizations the client has supported in the past or is interested in supporting. Then, they will craft community outreach projects based on the information they gather. Essentially, the most important part of creating a roadmap for each client is communication, and we are sure to create an avenue for continued conversations right from the start.
Q. What is the level of client visibility offered by your company? How can you prevent visibility into your lead generation effort?
During sales calls and onboarding, we are very open about where our current clients are located relative to potential new clients’ office locations. This is important because we do not want our clients to be pinned against each other, fighting for the number one slot in a certain market. We try to diversify where our clients are located, so they are not competing directly with each other.
Q. Specialized services often come with an expensive price tag. How do you maintain your affordability and profitability?
First, our HR team has an extensive hiring process that vets each potential employee. This allows us to hire the best candidates, which ensures high productivity. Having happy and productive employees yields good work at a worthwhile cost which then carries over to benefit our clients.
Also, so that we are able to cater to all of our clients’ budgets and SEO needs, we offer a variety of different packages. For example, we offer marketing through our sister company, SilverShark Digital, which, while below our traditional BluShark Digital package, still covers the bases for new or small businesses. Our SilverShark Digital clients receive many of the same services to build their digital presence online and set up a basic foundation for their business. Our sales team lays out many options on the table depending on what each client is looking for, and we are almost always able to work together to find a pricing structure that satisfies both parties.
Q. Expertise is the first and biggest advantage of the right marketing firm. How do you source the right talents to maintain the quality of your services?
We have a wonderful HR team that has put together an extensive and thorough hiring process. Each prospective employee goes through at least two rounds of interviews and will speak with HR, the manager of the department they are applying for, two team members within that department, and our president. The interviews include a verbal aspect as well as a written part or small test of skills. The second interview will involve the shadow portion where the prospective employee can see exactly what the team does and what their role would be on the BluShark team. Finding the right talents that are hardworking and fit our company culture is at the top of our priorities.
Q. Do you have any new services ready to be launched?
Right now, we are looking to break into the architecture and home service industries. SEO is important for that industry as well. While we are looking to expand that way, we still strive to work with small businesses and help them succeed in their own markets.
Q. What does the future hold for your company and its customers? Are exciting things on the way?
The future is bright for BluShark Digital. Even though we are only about six years old, we are rapidly growing in regard to client intakes and employees. We expect to continue this rapid growth over the next few years. While the majority of our clients have been law firms thus far, we are excited that we have begun to break into other sectors such as architecture, non-profits, and medicine. We recently launched MedShark Digital, another sister company that provides high-quality SEO solutions to help medical professionals grow their practice. BluShark is excited to offer its SEO services to these new fields, with teams diving into these industry silos.
The Leader Upfront
Seth Price is the Founder and Chief Executive Officer of BluShark Digital. He is an accomplished attorney and transformational thought leader. Mr. Price is also a founding partner of Price Benowitz Accident Injury Lawyers, LLP. After growing his law firm from just two lawyers, Seth harnessed the digital power he used to build the firm and created BluShark Digital, a digital marketing agency focused on the legal sector but that recently started expanding into other industries.
Seth has been a frequent lecturer and moderator at some of the largest and most influential law conferences in the United States, speaking on the tools and strategies law firms can use to align their business development with changing consumer habits. For example, he spoke at the Lex Tech Review, Law Firm 500, and is an annual speaker at AVVO Lawyernomics. He has spoken on topics including but not limited to how to build a firm, ethics, best practices for firm operations, search engine optimization (SEO), and digital marketing as a whole.