The Silicon Review
This year, the need for SEO rose to an all-time high. As consumers shifted en masse to online, even the most traditional business realized that they need to accelerate the shift to digital. SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from the SEO work being implemented on their behalf. In particular, SEO helps consumers when in need, and implementing robust, quality SEO on a brand’s website and digital properties will benefit brands and their marketing efforts. High-quality SEO will always find a means of discovering and leveraging new opportunities for brands not just to be discovered but to shine. Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that its stakeholders have for it: becoming a stakeholder.SEO has its challenges, but the opportunities it brings help future-proof success for any type of business and are critical to a brand’s web presence now and in the future.
Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. Botify is used by 500+ leading global companies across industries including e-commerce, travel, media & publishing, classifieds, and more, including Expedia, Macy's Farfetch, Marriott, L'Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times. Botify also partners with leading technology and services companies such as Salesforce Commerce Cloud, WordPress VIP, Google Cloud, Jellyfish, Chameleon Collective, Foresight Digital, Contentsquare, and iPullRank.
Leveraging Industry-Leading SEO Management Solutions
Botify Analytics: There’s a lot that can go wrong with site migrations. SEO teams carry the responsibility of preventing traffic losses, which means extensive planning and quality assurance testing. Without the right tools, there may be too much for a team to handle. Data from every phase of the search process, from crawling to conversions, at your fingertips in record time. With this much data at your disposal, there’s nothing you can’t achieve. And with data-backed recommendations, you’re sure to get the buy-in you need. Personalize your crawl to meet your strategic needs with virtual robots.txt, HTML extraction, segmentation, canonicals, and more. By unifying log, crawl, real keywords, and traffic data, you’ll be able to diagnose any fluctuation, as well as see the full impact of any site change. See organic search as the customer acquisition channel it is by connecting conversion and revenue data to your SEO actions.
Botify Intelligence: Save time, mitigate risk, and cut through complexity — that’s what SEOs get with Botify Intelligence. Drawing from your Botify Analytics data, Botify Intelligence helps SEOs not only protect the traffic they already have, but automatically surface which actions will help them grow it. Embark on SEO projects with confidence, knowing, based on the data, that your changes will have a positive uplift in organic traffic — something your executives will love as well. Rest easy knowing that you’ll be alerted if something needs your attention, allowing you to fix it before it causes traffic and revenue loss. Because the alerts and prescribed actions in Botify Intelligence are based on your own site’s data from Botify Analytics, you can trust them to point you in the right direction.
Botify Activation: Botify Activation turns your data and insights into actions — without the need for development resources. With greater autonomy and accelerated execution, SEO teams can maximize their impact like never before. Get more of your important content crawled by serving faster pages to search engine bots. Increased speed not only means more pages crawled, but also more content indexed, discovered, and driving revenue via organic search with little-to-no effort on your part. Through FastIndex, SEOs now have ways to quickly and easily submit new, updated, and other important pages to search engines for indexing, ensuring none of their critical content is ever hidden. One component of FastIndex is Botify’s integration with the Bing API, which allows the customers to push their content directly to Bing, drastically reducing the need for search engines to crawl your site. Streamline your deployment and improve your operations. Benefit from deep technical advice or additional setup, configuration, and integration. Provide your entire organization with insights and knowledge around technical SEO and the Botify platform. Build business cases for additional stakeholders.
The Leader Upfront
Adrien Menard is a co-founder and the Chief Executive Officer of Botify.