BrandCraft – Committed to serving motivated leaders and organizations through growth marketing methodologies

Growth is important for the future of your business. Your competitors are working hard to make their products more appealing to consumers, and if you’re not careful, you will be left with no customers to sell to. According to Small Biz Trends, 53 percent of SMBs planned to grow in 2018, up from 46 percent in 2017. With all these brands across different industries planning for growth, you cannot afford to be left behind. That’s why you need a concrete growth strategy that will see you attract more engaged customers for your business.

BrandCraft is a growth marketing agency specializing in achieving organizational growth for clients using a complete suite of branding, design, video, content, and digital marketing services. Known for initiating growth for businesses better than other agencies, its team is hyper accountable to performance in digital and creative services. As a team it is entrepreneurial-minded, understand business, and highly value direct communication. As a result, each client receives unfiltered data and consultation. Owners and executives value this performance, transparency, and honesty.

BrandCraft’s Digital Marketing Services

Search Engine Optimization: Search Engine Optimization is a long term investment in your web property. They use modern SEO techniques to increase traffic and long term search visibility. It's a long play that requires earning traffic. No short term gains here - this is for the long haul. Be there when your customers are searching online for information related to purchasing decisions. SEO moves your website up the ranks of Google and creates the trust with your customer that leads to purchases, subscriptions, or lead generation.

You need SEO. When you search keywords in a search engine, the top results are those that the search engine believes are the most authoritative and relevant. The first page search results earn over 91% of the search traffic. Search engine optimization, or SEO for short, is earned traffic through improving your search engine ranking. This organic, quality traffic is grown through intentional creative and technical means both on and off your website. This is not paid search. BrandCraft can help you increase your website traffic, earn conversions, and identify effective keywords. Search Engine Optimization generally takes a little longer achieve results then Search Engine Marketing, yet it’s a critical component of a digital marketing strategy, and the results of SEO have a long and valuable return on investment for your organization.

Search Engine Marketing: Search Engine Marketing is for quick results and improved visibility for keywords you may not rank well for. The benefit to your business is you get real data, quickly and can start measuring results as soon as reliable data is acquired. Most businesses would be wise to leverage both SEO and SEM. Lead generation PPC campaigns are a great way to drive traffic from search platforms to your website. You gain qualified visitors on-demand and can start generating leads. Most businesses would be wise to leverage both SEO and SEM as a long term, no shortcuts, and approach.

Search Engine Marketing (SEM) entails effective design, deployment, and analysis of paid search, or pay per click. The revenue model for the advertiser in search engine marketing is cost per click, and quantitative KPIs can be established. They use Google and Bing for Pay per Click search placements, resulting in improved visibility of your brand through placement of text ads for users searching relevant keywords on search engines. The end user may or may not know that they are clicking on an advertisement.

Website Design and Development: BrandCraft takes a custom approach to each web build. From content to design their sites are custom built by their in-house design team and built to perform for their clients. Visual content is king on social media. Make sure you have photography and video that speaks to your brand, engages your key audience, and inspires potential customers to take action. Stay top of mind, grow your brand, and generate leads with a custom social media marketing strategy. Capture clients with the right mix of beautifully designed ads, savvy audience building, and catchy content writing.

Graphic design is a communication tool that shares your brand's culture, style, and message. Make your brand message clear with a logo, letterhead, email signature, cards, brochures, and flyers designed with results in mind. As your business grows, your graphic design needs usually increase with it. Between logos, business cards, stationary, flyers, cut-sheets, and displays, your graphic design needs can be tough to manage. Graphic design is crucial to any multipage print material. When presenting your customer heavy information, effective graphic design will keep them engaged and package the content effectively. BrandCraft delivers the highest impact with the highest quality for all of your products.

Torey Azure | CEO

Torey founded BrandCraft in 2012. He is an artist at heart with an entrepreneurial spirit. Torey’s background winds through Science & Engineering (a registered Civil Engineer) until he decided to chase his true passion – marketing. After short stints away, the Tri-Cities area lured him back to plant roots and put up shop. Free time consists of golf, coaching, beer tasting (12oz tasters), and photography.

“We continue to elevate the service offerings of growth-oriented organizations who desire to achieve measurable and financially rewarding ROI for their marketing investments.”