The Silicon Review
Few years back, a research paper was published by the American Psychology Association highlighting the fact that creativity at work can be achieved only when you can take other people’s perspectives into account while dealing with challenges. Contemporary marketers are referring to this perspective-taking as empathy. The basic idea of empathy comes down to the ability to share emotions of others and to care about how other people are feelings. The concept of empathy might feel simple, but in the digital world where people are mostly communicating through a technological medium, empathy can be hard to achieve. Most of the companies are using this concept to propel their business to the next level.
Globally, there are various digital marketing agencies, but one that stands out from the rest is Burg & Co. Marketing. The company is based in Tampa, Florida, and it is well-known for its capabilities to create digital campaigns that resonate and inspire action. At Burg & Co. Marketing, they take normal marketing outreach efforts (SEO, social media, and paid ads) and turn them into revenue-driven campaigns by bridging the gap between people visiting your website and people walking through your clinic doors. The company typically ranks a client on the first page of Google for a geo-targeted location in the first three months, and the first page nationally in the first six months of a campaign. But, driving people to a website doesn’t convert always convert into a high ROI; you have to actually know what to do with someone once they land on your website through organic search. That’s where Burg & Co. Marketing’s digital patient journey comes in. The team designs the content on a website to answer the most common questions that a patient has before scheduling an appointment. With industry-leading, A/B-tested elements, Burg & Co. Marketing builds a user experience that naturally navigates readers from the starting page on a website through the conversion funnel and into your clinic doors. That’s what they do best at Burg & Co. Marketing: they drive people to your site, and then they drive them through your doors.
In conversation with Kelly Burgess, CEO and Founder of Burg & Co. Marketing
Q. There is no single one-size-fits-all way of being successful on social media, and every different network offers their own individual pros and cons. How do you create appealing content based on the platform?
Social media is not as complicated as people think it is. Sure, there are algorithms regarding when to post, what hashtags to use, etc. However, the content itself is pretty straightforward. Think of it this way; social media is an opportunity for people to peek behind the curtains and see who your brand really is. At the end of the day, people do business with people, and social media allows people to see your company’s personal side. They can get to know your core values, your community outreach, and they can resonate with the success stories of other clients you have helped. Social media is a place to get personal and inspire conversation. Many people make the mistake of trying to measure the success of a social media campaign in conversions. But unless you’re selling a consumer-driven product on social and using paid social ads, conversions should not be your goal. Brand recognition and loyalty should be the goal of meaningful, engaging content on social media. This will lead to more conversions overall, but they won’t be quick, one-click conversions from your social platforms.
Q. How do you market your services?
We market our services the same way we market our clients’ services, but our biggest sales arm will always be word of mouth. When you do a good job – especially in the marketing industry where so many people have unfortunately worked with scammy companies – your name spreads like wildfire.
Q. Do you have any new services ready to be launched?
We’ve been working with the mental health advocacy for teens organization to create a platform where teens can find information about their mental health diagnosis and submit their stories via video and text. The whole movement of this platform is to help teens feel empowered to take ownership of their diagnosis by giving them the tools and information they need, as well as dissolving some of the fear around a mental health diagnosis by letting them know that they are not alone – there are others with similar stories. We’re also adding interactive quizzes that route teens to specific resources pages within the website based on their answers to the quiz, and places where teens can submit their own stories to be part of the conversation.
Q. What are your plans for the future developments of your company?
We’re looking to expand further into the mental health/addiction treatment sector. We recently spoke at the Mental Health Marketing Conference in Nashville (it was virtual this year), and it has opened our eyes to the opportunity to really help addiction treatment centers, who have heavily relied on paid ads in the past, shift their marketing strategy to really become a resource for people looking for help. We’ve helped roll out more than 15 virtual care experiences for healthcare between March and April, and that’s something we are able to expand permanently into the mental health sector. Something people have to think about is that virtual care isn’t going to go away once we move past COVID-19. Think about someone struggling with intense depression; wouldn’t it be great to be able to reach out to them for their therapy session even when they can’t pull themselves out of bed. What about supporting care after addiction treatment? The majority of people travel for treatment, and they create bonds with their treatment team. Wouldn’t it help them on their recovery journey if they could continue to have HIPPA-compliant virtual therapy sessions with that same team once they moved back home? This is the type of development we’re looking to expand into the mental health and addiction treatment sector in 2021.
For more information, please visit: burgandco.com
Meet the leader behind the success of Burg & Co. Marketing
Kelly Burgess is the CEO and Founder of Burg & Co. Marketing. With almost a decade of content marketing and SEO experience, Kelly specializes in helping health care companies drive in new patients by building proactive digital patient journeys and sharing authentic, trust-provoking content. She has been featured in Fortune, Entrepreneur Magazine and Bloomberg Businessweek as one of the leading women-owned businesses in marketing and is a member of a private women’s CEO group hosted by Forbes Magazine, and Burg & Co. Marketing has been named one of the top 10 SEO agencies in the country for 2020 by MarTech Outlook. Recently, the company has been named as the Best Strategic Content Marketing Agency 2020 – Florida by Corporate Vision Magazine.