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Innovative Brands of the Year 2025

Cabo Platinum: Redefining Luxury in Los Cabos with Bespoke Experiences and Unparalleled Service

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In the world of luxury travel, where exclusivity and bespoke services are at the pinnacle of traveler’s expectations, Cabo Platinum has emerged as a trailblazer. Founded in 2017 by Danette Reid and led by Managing Partner, Mishan Andre, the company has redefined the luxury vacation experience in Los Cabos, Mexico. With a focus on travelers that appreciate a white glove approach, Cabo Platinum has carved out a niche by offering bespoke concierge services, opulent villas, and unforgettable experiences that go beyond the ordinary. From private yacht charters to jets, the company has set a new standard for what it means to travel in style. But what sets Cabo Platinum apart in an increasingly competitive luxury hospitality market? The answer lies in its unwavering commitment to excellence, innovation, and sustainability—all while maintaining the personal touch that discerning travelers crave.

The story of Cabo Platinum begins with its founders’ own search for the ultimate vacation experience. “It all started with us taking our own vacation,” says Danette Reid. “We were looking for an upscale option that would take care of everything and let us focus on each other; which is the way we like to travel. When we couldn’t find anything in Cabo

that provided what we were looking to achieve, we decided to create it.” This gap in the market—a lack of truly

bespoke, high-end vacation experiences in Los Cabos—became the foundation for Cabo Platinum. The company’s mission was clear: to offer a level of service so exceptional that it could only be described as “Platinum.” By handpicking the best personnel, services, and properties, Cabo Platinum quickly established itself as the go-to provider for luxury travelers seeking more than just a vacation.

Beyond Concierge

Cabo Platinum’s concierge services are the cornerstone of its offering, but they go far beyond the traditional. Through arranging private chefs and masseuse to organizing yacht charters and private jets, the company ensures that every detail of a guest’s stay is meticulously planned. “We offer a white-glove service that caters to a discerning guest,” says Mishan Andre. “Each vacation is unique, and our concierge team helps create exactly what is needed to meet the needs of each individual group.”

This level of personalization is what sets Cabo Platinum apart. Whether it’s a family reunion, a corporate retreat, or a romantic getaway, the company’s team of experts works tirelessly to create unforgettable experiences. “Luxury lies in the elements that are required specifically by the person who is in charge of putting it all together,” Andre explains. “We do all we can to ensure each vacation is treated as a unique experience; no two vacations are the same.”

Villas as Masterpieces

At the heart of Cabo Platinum’s offering are its luxurious villas—properties that are not just accommodations but masterpieces in their own right. The company’s portfolio includes only the most exceptional homes, each carefully selected and designed to meet the “Platinum” standard. “Our mission is to find villas that are the backdrop—and even sometimes the main character—of a memorable vacation,” says Andre.

The process of selecting these properties is rigorous. Cabo Platinum works closely with homeowners to ensure that every villa meets its exacting standards. “We have had to remove villas from our program because they didn’t maintain the standard we expect,” Andre notes. “We hold our homeowners to high standards because we know what we expect when we arrive to a vacation home of this caliber.”

From infinity pools overlooking the Sea of Cortez to state-of-the-art kitchens and sprawling outdoor living spaces, each villa is designed to provide the ultimate in comfort and luxury. And with options ranging from intimate retreats to expansive estates, there’s something to suit every taste and group size.

Innovation Meets Tradition

In an era where technology is transforming the hospitality industry, Cabo Platinum is embracing innovation while staying true to its roots. Some of the company’s villas feature smart-home technology and AI-driven personalization, allowing guests to control everything from lighting to temperature with the touch of a button. However, no two villas are alike and as Andre explains, “Each villa is a unique experience. Guests need to speak with their villa specialists before booking so they know what to expect when they arrive.  If one of our clients wants a fully automated house, we can provide that.”

At the same time, Cabo Platinum is committed to sustainability—a growing concern among luxury travelers. The company is dedicated to preserving the natural beauty of Baja California, implementing eco-friendly practices such as recycling and reusing materials. “We are dedicated to maintaining the Baja,” says Andre. “It takes a lot of work, as there are a lot of tourists who come to our destination and forget about how easy it is to damage the environment.”

This commitment to sustainability extends to the company’s partnerships and operations. By adhering to eco-guidelines and promoting social and environmental responsibility, Cabo Platinum ensures that its business model aligns with the values of its clients.

Mishan Andre’s Commitment to Excellence

Behind Cabo Platinum’s success is CEO Mishan Andre, a seasoned hospitality professional with a passion for excellence. With a background that spans Hollywood, luxury automotive (including stints at Aston Martin and Rolls-Royce), and high-end Food & Beverage establishments, Andre brings a unique perspective to the business. His tenure in the industry has given him a deep understanding of consumer trends, market fundamentals, and best practices.

Andre’s leadership is guided by a set of core principles: honesty, efficiency, and ethical practices. “Regardless of the project, these principles are required from all of our employees, partners, and stakeholders,” he says. As a firm advocate for social and environmental responsibility, Andre is committed to ensuring that Cabo Platinum’s operations benefit not only its clients but also the communities and ecosystems it serves.

Under Andre’s guidance, Cabo Platinum has grown into a multifaceted organization that manages several sectors of the Los Cabos market, including villa rentals, boutique hospitality, luxury real estate, and concierge services. His hands-on approach and dedication to client success have earned the company a reputation for excellence.

The Future of Cabo Platinum: Innovation and Expansion

As Cabo Platinum looks to the future, the company is focused on innovation and growth. “We continue to push the limits and find ways to innovate,” says Andre. “We ask our guests for their reviews because we constantly need to know what worked and what didn’t. It’s important that we grow as a company after each rental.”

While details of upcoming projects remain under wraps, Andre hints at exciting developments on the horizon. “We are working with several partners on new offerings,” he says. “There is some exciting stuff in store, and I can’t wait to share the news.”

Whether it’s expanding to new destinations, introducing new services, or enhancing its existing offerings, Cabo Platinum is poised to remain at the forefront of the luxury hospitality industry.

The Platinum Standard in Luxury Travel

In just a few short years, Cabo Platinum has established itself as a leader in the luxury travel market. By combining unparalleled service, exquisite properties, and a commitment to sustainability, the company has created a brand that is synonymous with excellence, exclusivity, and innovation.

For exclusive and discerning travelers seeking more than just a vacation, Cabo Platinum offers an experience that is truly tailor-made. As Mishan Andre puts it, “Luxury is about the elements that are bespoke to the purchaser.” And in the world of Cabo Platinum, every detail is crafted to perfection.

As the company continues to grow and evolve, one thing is certain: Cabo Platinum will remain the gold standard—or rather, the Platinum standard—in luxury travel.

“We hold our homeowners to high standards because we know what we expect when we arrive to a vacation home of this caliber.”

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