Chartis.io – Helping Brands to Create Digital Solutions That Drive Customer Acquisition and Engagement

Technology has changed the way that we live, shop and work. The technology revolution is continuing to transform everything about our lives. A robust technological foundation can help organizations increase their agility productivity and identify new business opportunities. Technology consulting can be called many things, including IT consulting for business, IT services, and IT advisory. Technology consulting introduces many opportunities for businesses. When companies learn to use technologies properly, the growth will be higher. Technology has become an essential part to run a business, and a lack of knowledge in handling such a thing may take your business backward. You can hire technology consulting services and get greater inputs for your business, which will reduce your operating costs and increase business opportunities.  The field of technology is rapidly evolving, and continuous tracking helps businesses use the best and most effective technological solutions for performing certain tasks. Clients can use business technology consulting services to enhance their operations and improve their processes. Profit-making businesses aim to minimize costs and maximize profits by hiring consultants. Organizations often hire technology consultants when in-house expertise is lacking or where the cost of in-house solutions is prohibitive.

Chartis.io is one such marketing and technology consultancy, focused on helping brands leverage data to create and optimize digital solutions that drive customer acquisition and engagement. The company partners closely with the clients to align on business and marketing objectives that drive bottom-line impact to their business while providing strategies to measure, optimize, and improve their digital experiences to meet those goals. These include cloud solutions and security analysis, data strategy and data health checks. They also include IT infrastructure planning, customer Software Planning, disaster recovery planning, IT strategy planning, and many other services.

Redefining Marketing and Consultancy Solutions

Data Activation and Governance: Establishing data storage and activation governance frameworks that complies with required regulations (GDPR, CCPA etc.). Use of data attributes to develop audience segments used for personalization and targeting. Brand level measurement and reporting strategy focused on establishing standardized KPIs and reporting for performance across web/app, digital marketing and customer (CRM) platforms. Development of use cases, data capture and martech solutions required enabling and activating experiences across defined customer journeys. Chartis' unique approach of creating and identifying opportunities, from data insights, and developing detailed pilot definitions aimed at activating 1^st and 3^rd third party data to drive incremental revenue.

Martech Stack Evaluation & Enhancements: Development of business requirements and scorecards to evaluate and select key solutions within a technology category. Users can design & development of data centralization and reporting capabilities. Also, development of tagging & tracking specifications and implementation/management through industry-leading tag management platforms is done. Implementation of audience and trigger based cross-channel journeys across marketing channels and digital experience platforms.

Optimization Programs: Design & execution of A/B and Multivariate testing across core experience touch points to improve platform and marketing efficiency. The company offers ongoing execution and optimization of customer engagement flows and data to improve the performance of key funnels. Modeling that includes owned platform variables in addition to media performance to outline true impact that can be driven on the ROAS. Launch, tracking and scaling of DATA2DELTA pilots identified during the program strategy, ongoing use case development and value creation planning (VCP) development in collaboration with media stakeholders. It offers ongoing content, technology and ecosystem enhancements to drive higher SEO visibility and proactive management to improve digital campaign performance.

Leadership | Chartis.io

David Bresnahan is the Managing Partner of Chartis.io. He has over 15 years of consulting & agency experience on enterprise level, digital, omni-channel and IT engagements for a wide variety of public and private sector clients ranging across multiple industries: Consumer Financial Services, Alternative Investment Financial Services, Automotive, Manufacturing, Consumer Products, and Education & Hospitality. Demonstrated success in managing large and complex technical projects, including: software implementations, application development, continual production system deployment and maintenance, website and mobile redesigns, data integration projects, and full site and platform migrations with large and remote teams. He has proven track record of succeeding in high-pressure, complex, and difficult project environments and leading clients to be strategically successful, delivering high-quality project implementations.

Navneet Virk is the Managing Partner of Chartis.io. He is an experienced Data & Martech Leader helping high-growth organizations further accelerate marketing success. He has over 20 years of experience in helping organizations drive value through the effective use of digital channels and data.

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