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Silicon 70 2020

CloudApp – Improving business workflow with video messaging and image sharing platform


Brands need a video marketing strategy; this idea isn't new. What has changed is how important video has become on every platform and channel. Video is central to your outreach and campaign efforts, especially your social strategy. Video has dominated social media. Each user base comprises distinct demographics and is receptive to different types of products and experiences. Building a successful app requires understanding each platform's users, from their critical demographics to their reason for using the service. Yet, with so many messaging platforms and such variety in capabilities and approaches, it can be not easy to understand where to launch. It's important to understand your target customers and their needs. That means thinking about how to solve their problems most efficiently and then figuring out how and where to deliver that solution.

CloudApp is an instant video and image sharing platform, whose screen recording software can capture and embed HD video, screen recordings, GIFs, screencasts, screenshots, and marked up images, and can be used in software development, marketing, and design. It is a customer experience, and productivity led video messaging and image sharing platform with 3 million users. With its Integrations: with Slack, Atlassian, Asana, AdobeXD, Jira, Zapier, and others, it fits quickly and effectively into your current workflow.

Why CloudApp

CloudApp brings screen recording, screenshots, and GIF creation to the cloud, in an easy-to-use enterprise-level app. Just capture, share, and accelerate your workflow. Capture exactly what you see on your screen by recording a video. You can scroll about your page, click, or move from tab to tab. You can even add your webcam to personalize and narrate your screen recording. All saved as an easy-to-share link automatically copied to your clipboard. Using asynchronous video screen recording with CloudApp can be a perfect complement to real-time Zoom calls and for ways to connect with a digital remote workforce.

CloudApp Customer Experience Platform

To many, customer experience is the essence of a relationship between company and consumer at every point in the journey. From the initial advertising impression to retention activities, the customer experience is vital to a happy and fulfilled customer. The customer involves everything from marketing to sales to product. Every touchpoint in the customer journey has to be managed so that the brand feels consistent with everyone. CloudApp has compiled its best resources on customer experience management, tools, design, and much more to help their clients' customer experience efforts down.

CloudApps's path-breaking solutions

Instant Video sharing platform

CloudApp is an instant video and image sharing platform for professionals. CloudApp is the fastest way to capture and embed video, webcam, GIFs, screencasts, and marked up images throughout business workflows (e.g., software development, design, customer success, support, sales, and marketing).

The platform makes it super quick and easy to share with others, whether you are a freelance designer, web developer, software engineer, customer service professional, or a startup founder. Every file you create is safely and securely stored in the cloud, and accessible via native Mac and Windows Apps, or shareable on the web through unique, secure and password protected short links.

Powerful Screen Recorder Solution

CloudApp's screen recorder makes it easy to collaborate across multifunctional teams through visual communication. From the smallest business customer to the largest enterprise client, CloudApp simplifies the way teams work together. With CloudApp, teams save time by explaining a task visually. With HD screen recordings, videos, and GIFs, your team can quickly and efficiently respond to colleagues and customer queries by embedding visuals directly into productivity apps, collaboration tools, shared docs, and even email.

CloudApp Snipping Tool

CloudApp is a lot more than just any free snipping tool. CloudApp creates a customized, secure link that's easy to share and simple to edit with every snip. No more sensitive information is getting caught in the wrong hands. Just snip, copy the link and paste into an email or any other team communication platform. If you want to add a password, the option is as simple as selecting the setting (next to copy link) right before you paste. When you download CloudApp, all snips are saved immediately to your desktop and web apps, so anything you want to "snip" is at your fingertips. No closing out of windows, no fumbling for a new screen.

The mastermind behind the success of CloudApp

Scott Smith serves as the Chief Executive Officer of CloudApp. Before joining CloudApp, Mr. Scott spent three years at Facebook building the 'Workplace' business product and the 'Parse' developer platform. Parse was a Y Combinator startup that built a mobile technology platform that Facebook acquired in 2013 for $85m after raising a Series A.

Before Parse, he worked in a company named Dyn, which is an infrastructure as a service provider that built internet routing technology for the internet's biggest and fastest-growing brands (Amazon, Twitter, and Netflix). Mr. Scott holds a Bachelor's degree in Economics from Brigham Young University.

"CloudApp brings screen recording, screenshots, and GIF creation to the cloud, in an easy-to-use enterprise-level app. Just capture, share, and accelerate your workflow."