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Silicon 70 2020

Cloudinary – Empowering companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media


In today's digital age, businesses must deliver rich media across all viewing devices to promote their merchandise. To accomplish that, they must first ensure that all their digital content is in one place as the single source of truth for use by the entire organization. Additionally, syndicating an ever-growing volume of media assets for all channels is a daunting challenge because businesses must transform every asset into the correct format for delivery in context. A Digital Asset Management (DAM) solution is their answer. Cloud-based DAM systems eliminate the need for purchasing, setting up, and maintaining hardware and software on-site. As businesses increasingly rely on video, image, and audio content to communicate their brand messages, so does the amount of storage required. It supports business growth across multiple regions around the world using a cloud-based DAM system. Leveraging a global infrastructure, you can upload and download content quickly, reliably, and securely. This helps your global and regional teams collaborate more effectively with the digital assets that represent your brand.

Cloudinary is the market leader in providing a comprehensive cloud-based image and video management platform. It is being used by hundreds of thousands of users worldwide, from small startups to large enterprises. Cloudinary is the industry standard for developers, creators, and marketers looking to upload, store, transform, manage, and deliver images and videos online. The firm develops technology solutions that give everyone, from early-stage innovators to global brands, to unleash their media's full potential by creating, accelerating, and managing image and video experiences for their web and mobile apps. As a result, companies can realize more excellent business value, including faster time to market, higher user satisfaction, and increased engagement and conversions.

Innovative solutions and services offered by Cloudinary

Image and Video Management Solutions: Images tell a story while persuading and engaging users. However, delivering the right version for every viewing context means creating different variants that suit all designs and the devices. Manually undertaking such a task can be labor-intensive and time-consuming. Cloudinary simplifies image management by automating the entire image lifecycle from upload, storage, and management to on-the-fly manipulation for creating multiple variants and high-performance delivery through global Content Delivery Networks. Upload images from a browser, mobile app, or any application back-end directly to the cloud without building your infrastructure. Cloudinary offers a secure upload API, an interactive UI for manual uploads, and a customizable upload widget embedded in any application.

Video Management for Developers: Whether you use videos to build a brand, showcasing a product, or tell a story, delivering videos suitable for viewing on various devices and varying bandwidths can be challenging. Cloudinary makes it easy to integrate videos into websites and applications by automating the entire process from uploading videos in any format, real-time transcoding, and on-the-fly manipulations to adaptive bitrate streaming, global delivery analytics. Cloudinary enables you to easily manage, optimize, and deliver engaging video experiences to your customers everywhere, at scale.

Digital Asset Management: Managing a growing media library requires a central hub, in which teams can search and browse assets, tag and organize files, manipulate and distribute them, and track performance. Cloudinary enables dynamic management of digital assets and optimized user experience by streamlining the entire lifecycle from upload, organization, and reuse to the rapid creation of multiple variants for optimized delivery across multiple devices and channels. Cloudinary's Extensible APIs are a breeze to integrate with CMS, PIM systems, and project management tools. Those integrations result in a connected journey: from asset creation and organization to manipulation and delivery to end-users. The firm provides secure sharing of files, internally or externally, with no need to send attachments through email or rely on FTP, CDs, or shared servers.

The ardent visionary behind the success of Cloudinary

Itai Lahan is the Co-Founder and also serves as the Chief Executive Officer of Cloudinary. He has been managing software teams for the past 18 years, holding executive positions in VC-backed startups. Mr. Itai founded several technology companies, including Ndivi, a boutique Israeli-based Dev shop. He is incredibly talented at translating business needs to technology and at making technology work for business.

"Our mission is to help companies unleash the full potential of their media to create the most engaging visual experiences."