The company providing innovative and reliable solutions that help businesses discover the additional potential of traffic on their websites: Backona

The journey of Backona commenced with a shared vision for revolutionizing data collection, spearheaded by two seasoned professionals: Piotr Donica and David Patrykowski. Drawing from his extensive two-decade-long IT career and problem-solving prowess, Piotr conceived Clever Analytics to enhance data collection efficiency. His leadership experience, spanning international teams and corporate initiatives, positions him to deliver pioneering solutions that push the boundaries of innovation. On the other hand, Dawid contributes over 13 years of invaluable digital marketing experience to Backona. His analytical marketing approach drives the company's growth trajectory, while his ability to derive strategic insights from data forms the cornerstone of Backona's service ethos. With an unwavering commitment to customer satisfaction, Dawid ensures that Backona's offerings align seamlessly with client needs and expectations.

At Backona, the overarching mission is clear: to empower decision-makers with accurate, reliable data. In an era where information reigns supreme, the significance of having the right data cannot be overstated. Backona recognizes this and strives to provide its clients with the insights they need to thrive in today's competitive landscape. Central to Backona's success is its cohesive team dynamic. Working collaboratively in an innovative environment, team members prioritize customer satisfaction and precision in data collection above all else. Together, they propel Backona to new heights in the data analytics field, all while enjoying the journey every step of the way.

Services the company offers its clients

Clever Analytics: Clever Analytics emerges as the tailored solution designed to combat the potential loss of critical website traffic and events data, safeguarding against up to 37% data loss attributed to popular browsers and ad-blocking plugins. The underlying principle is clear: more data equates to more accurate conversions and better-informed decisions, a mantra ingrained within the ethos of Clever Analytics. This innovative tool is dedicated to securing data integrity and optimizing business decisions. Clever Analytics unveils and retrieves hidden data from ad blockers and high privacy browsers, filling the gaps left by traditional analytics platforms like GA4. By offering a comprehensive view of user interactions, Clever Analytics empowers businesses to glean valuable insights that would otherwise remain obscured.

Moreover, Clever Analytics seamlessly integrates with GA4, enhancing its precision by seamlessly incorporating newly captured data. This integration ensures that businesses can continue leveraging their preferred analytics tool while benefiting from the enhanced capabilities of Clever Analytics.  Armed with complete data, businesses can make user-behavior-driven decisions to optimize website performance and drive meaningful outcomes. Clever Analytics not only supplements the functionality of primary analytics tools but also extends its unblocking capabilities to crucial scripts such as Facebook and LinkedIn Pixels, ensuring comprehensive data capture and analysis.

Cookie Content Management: The team assesses the clients’ site, align the clients’ cookie usage with relevant laws, and provide a clear path to improvement with an easy-to-follow roadmap. From multinational corporations to small family-run businesses, the team caters to all, providing extended services and expert assistance. Securely storing proof of the consents obtained. A correctly implemented cookie consent mode helps the clients’ website adhere to privacy laws such as the General Data Protection Regulation (GDPR) and ePrivacy Directive, potentially preventing hefty fines. Users have control over their data privacy preferences, enhancing their interaction with the clients’ website.

Correct cookie consent practices help avoid getting blocked by advertising channels that the clients’ website uses, ensuring a continuous delivery of ads to the clients’ audience. Transparency about cookie usage fosters trust among website visitors, which could positively impact engagement and conversion rates. Acquiring explicit consent means the data the clients collect is likely more accurate, as users who opt-in tend to provide genuine information. For websites that rely on personalized ads, consented cookies can lead to more effective ad targeting, resulting in potentially improved ad performance. Maintaining harmony between adhering to data protection laws and offering an engaging user interface is vital in successful cookie consent implementation. The services guarantee legal conformity of the clients’ website without compromising the smooth and pleasant user journey.

Server Side Tagging: The team generates vital data to identify profitable marketing channels and campaigns, and spotlight areas for growth. The setup, centred on website performance and user behaviour, facilitates informed decisions, honing the clients’ marketing for peak efficiency and profitability. The team customizes the strategy based on the clients’ specific needs, whether it’s data accuracy, site performance, or data privacy. Utilize advanced Tag Management Systems, like Google Tag Manager, supporting server-side tagging for best results. The experts establish a server container as the data processing hub for seamless and efficient data management. Configure and install customized tags on the clients’ website or app to collect the necessary data. Thoroughly test tags to ensure accurate data collection and forwarding to third-party tools. Deploy tags on the clients’ site and continually monitor and optimize data collection and analysis processes.

Minimized strain on users' devices leads to accelerated website loading speeds. Enhanced data control facilitates adherence to privacy regulations. By handling data processing on the server, the likelihood of data loss stemming from client-side issues, like premature page exits before tags activate, is mitigated. Efficient management of various tracking tools is streamlined. Improved user privacy and compliance with data protection laws are achieved by averting exposure of sensitive data to client-side scripts. Potential circumvention of data collection hindrances posed by ad blockers is possible.

David Patrykowski, Founder

“We transform data into valuable insights, ensuring that every part of your marketing budget is a smart investment towards your company’s success.”