30 Most Valuable Brands of the Year 2023

Complete Solar – Solar Made Simple, Savings Made Clear


Solar energy is sustainable, renewable, and plentiful. As the cost of using solar to produce electricity goes down each year, many Americans are increasingly switching to solar. Now, there are over a million solar installations across the country. Solar panels are viewed as upgrades, like a renovated kitchen or a finished basement, so purchasing a solar energy system will likely increase your home’s value. A solar electric system provides an opportunity for anyone who is looking to reduce monthly utility bills and make a long-term, low-risk investment.

Complete Solar is a fast-growing solar company that has doubled revenue and installs year-over-year since adopting a partner-based business model targeting the residential solar market. Over the past 10 years, Complete Solar has broken ahead of the solar industry pack because of its commitment to creating wonderful solar experiences. What used to be a complicated and confusing process is now a streamlined, enjoyable process. By partnering with over 50 companies Complete Solar continues to diversify its business and is experiencing fantastic growth.

Complete Solar began its HelioPro Alliance Program in January 2016 by making its innovative technology platform available to companies looking to deliver lower-cost rooftop systems and more personalized customer service to homeowners. Partners use the platform to gain a competitive advantage against larger companies with higher costs, longer wait times and often more expensive systems. Complete Solar offers software and services to partners in a cloud-based portal. The interest and growth Complete Solar is experiencing is evidence it is changing how residential solar is sold and delivered. Its platform gives small businesses the same resources that bigger solar companies have and at a fraction of the cost. It centralizes the sales, financing, and construction parts of the process and further sets us apart.

Complete Solar is a residential solar company that sells direct to consumers and provides partners with a platform for managing every aspect of the customer experience—from origination, fulfillment, construction, finance, and customer care, to ongoing system monitoring and maintenance. The proprietary plug-and-play platform features a set of tools that lets partners in each link of the solar value chain focus on their respective role in the sales and fulfillment process. The platform is designed to become an industry standard that enables improvements in each aspect of the value chain, reducing costs and improving the customer experience.

Creating wonderful solar experiences with unparalleled service

Personal: Their project coordinators are your personal guides through the whole process of going solar. You will have an introduction call immediately after deciding solar is the right choice for you. Their attentive and bright team will communicate with you weekly so that you always are in the know. Feel free to text, call, or email your dedicated project coordinator if you ever have questions or need help. A solar system can be installed within a day or two. However, the time it takes to order materials, acquire permits with your local government and utility company varies. Also, if your property requires certain upgrades it may extend the full length of the solar project. From signing your contract to finalizing your permission to operate paperwork, Complete Solar works to install your project as quickly as possible, while keeping you informed every step of the way

Fast & Efficient: Time is of the essence when you want to be saving on your utility bill through solar. While there are things that happen during the process that are a little out of hands (such as delayed permit approval from your local governance), they aim for speedy installs that will get you saving as soon as possible. Their internal teams have all the motivation to quickly finish your solar installation and power your home with clean energy. This definitely depends on your energy usage and the type of solar system you choose. But ultimately, your solar savings could range from a few hundred dollars to several thousand dollars a year.  As energy prices continue to rise year after year, you will really start to see savings that accumulate from your locked-in solar rates.

Simple: Complete Solar works to make solar an entirely stress-free experience. Your savings are made clear and their process makes a potentially complicated construction project simple. With Complete Solar's engaged support team, streamlined processes, communication channels, incredible partners, and operational software, you will go solar with complete confidence. This depends on the condition of your roof! If you already need maintenance in the near future, you should replace your roof or make repairs before going solar because it can be costly to remove and reinstall solar. Some types of roofing material are incompatible with solar installations. Complete Solar can help you update your roofing material with one of their many roofing partners

Will Anderson | CEO

Will Anderson's background is in finance, entrepreneurship, and venture capital. Prior to CSS, Mr. Anderson founded and managed Start-up Fund LLC, a micro-investment fund that focused on companies that combined technology and financial services to create innovative business models. He was also a Partner at SVE partners, a boutique consulting firm serving technology start-ups and venture capital investors.

Prior to Start-up Fund, Will attended the Stanford Graduate School of Business, where he was the winner of the Stanford BASES eChallenge Business Plan Competition. Mr. Anderson holds an MBA from Stanford Graduate School of Business and a B.S. from MIT.

“We make the world a better place by making clean, renewable energy both accessible and affordable to everyone. As the impact of climate change becomes more dire, the focus of everything we do is to pave a brighter way for our people and our planet.”