Super 30 Companies of the Year 2019

Creating Shared Credit System and Financial Services Platforms to the World – Ant Financial


Bring the World Equal Opportunities

Meeting the financial demands of companies is tough and especially when they seek better access to useful tagged with an affordable product. It is also important to obtain it through responsibility and sustainability. This is where Ant Financial saw an opportunity to provide inclusive financial services to the world. Founded back in October 2014 (officially) but was originated from the already existing firm called Alipay that started back in 2004. Ant Financial is on a mission and is dedicated in creating an open, shared credit system and financial services platform through technology innovations. Also, to provide consumers and small businesses with safe and convenient inclusive financial services global.

Roadmap of the Firm

On 2005 Alipay's "Online Inquiry System" was launched, through which users could seek help from online customer service. The Industrial and Commercial Bank of China issued the Client Transaction Trusteeship Report for Alipay, making users feel safer about Alipay’s management of their transactions. Later the firm announced the launch of the "Internet Trust Scheme" on behalf of its over 300,000 enterprise users and 44 million individual users. The platform for utility payment ( was launched, allowing Shanghai residents to pay their water, electricity or telephone bills online soon in the coming years.

Finally, Alipay announced the formal launch of its mobile payment service. That lead to the release of the latest innovative product - quick payment with credit card. Thus making Alipay the first to receive “The Payment Business License” from the People’s Bank of China (also called "payment license" by industry insiders).

In 2013, Yu'eBao was officially launched. Working with Tianhong Asset Management, Alipay allows users to buy wealth management product, even if they only have RMB 1. Finally, in 2014, the small and Micro Financial Services Company was renamed Ant Financial Services Group.

Ant Financial launched the “1212” global shopping carnival soon after that and later saw a US$4.5 billion Series B fundraising. It also declared international, rural and green finance as its strategic focuses. Ant Financial and the United Nations Environment Programme (UNEP) worked together to initiate the Green Digital Finance Alliance at the World Economic Forum in Davos, Switzerland. This is the first international alliance set up by UNEP in cooperation with a Chinese enterprise over the past 45 years since its establishment.

The Company’s Culture

Customers first: Customers are the number one priority.

Teamwork: Share responsibilities and achievements together, ordinary people can do extraordinary things.

Embrace change: Be adaptable and innovative.

Honesty: Be honest and honourable in both words and deeds.

Passion: Be optimistic and never give up.

Professional dedication: Be professional, dedicated and constantly improving.

The Ant Financial Model

Ant Financial Services Group (“Ant Financial”) believes the significance of inclusive financial services lies in providing equal access to financial services for individuals and businesses in need. This philosophy originated from ten-plus years of practice since the establishment of Alipay, as well as in the realities of inclusive financial services in developing countries, especially in China. Based on these circumstances, Ant Financial uses Alipay and other products and services as the basis for providing Internet financial services to the public. With the help of Big Data, cloud computing and other technologies, users can enjoy equal access to financial services. This greatly expands the scope of inclusive financial services.

The Responsible Leader

Mr Jing is Executive Chairman and CEO of Ant Financial.

Mr Jing joined Alibaba Group in 2007, where he was a Senior Finance Director and later Vice President. He was named Chief Financial Officer of Alipay in September 2009 and Ant Financial’s Chief Operating Officer in October 2014, before becoming President in June 2015. In October 2016, Mr Jing was appointed Chief Executive of Ant Financial and in April 2018 he took on the additional role of Executive Chairman. Prior to joining Alibaba, Mr Jing was CFO of Guangzhou Pepsi Cola Beverage Co. He also held management positions in finance in several Swire Coca-Cola bottling plants or business departments. Mr Jing received a Bachelor’s degree in Engineering from the College of Economics & Management, Shanghai Jiao Tong University in 1994. He obtained a Master's degree in Business Administration after finishing the EMBA program at the Carlson School of Management, University of Minnesota, the U.S. in 2005.

“Our Main Goal is to provide the World with Equal Opportunities by Giving a Tech that is an Open Ecosystem. Also, that Works with Financial Institutions to Aid the Future Financial Needs.”