30 Best CEOs Of the Year 2020

cxLoyalty –Strategic partners in customer experience, engagement, and loyalty


Customer engagement and loyalty are important when it comes to retaining your best customers. The happier your customers are, the higher your overall ROI will be. In this guide, we’ll discuss what customer engagement and loyalty are, why they are important, and how you can increase your overall success by knowing and understanding who your customers are. Customer engagement leads to loyal customers. Not every customer holds equal value. Focusing on your best customers, those who spend and visit the most will help you build customer loyalty. Having an effective customer loyalty program in place will encourage your best customers to feel connected to you and will encourage them to spend and visit more.

cxLoyalty is a leading loyalty and customer engagement solutions company servicing over 70 million consumers with approximately 3,000 client partner relationships and over 30 years of experience. The firm designs administer and fulfill loyalty and customer engagement programs that strengthen and expand the value of relationships for brands around the globe, including many of the largest and most respected companies in the financial services, retail, and travel industries.

Why cxLoyalty?

cxLoyalty creates value for brands and their customers by partnering with clients to solve complex business issues and drive results. They believe that to build loyal relationships and connections between you and your customers, you have to be intentional. The team designs, builds, personalizes and supports customer experiences for some of the world’s most successful brands. They are a full-service customer engagement and loyalty company. Their team of always-curious and creative marketing technology expertsis passionate about delivering the best possible customer experiences. As a brand trying to build a better relationship with customers, the firm creates the experience to achieve organizational goals while also being 100% authentic brand promise.

Stand out features of cxLoyalty

  • They listen to understand the most complex business challenges.
  • They leverage the deep industry knowledge of their subject matter experts to determine a solution that is right for you. Technology is only as good as the strategy that guides it.
  • With powerful enterprise marketing capabilities, they enable their clients to connect with each customer to create a differentiated experience, consistent with brand promise and values.
  • The firm builds relationships, set realistic expectations, and deliver consistently and with excellence.

Leaders in content development

In today’s market, content is everything. Optimal consumer engagement isn’t just one-dimensional or ‘a catalog of stuff’. Success requires a curated set of options delivered at a unique customer level. With an industry-leading network of suppliers, the choices are limitless across travel, gift cards, merchandise, experiences, coupons, benefits, and services. The firm helps in loyalty redemption and fulfillment and engages with its dedicated service delivery teams to experience their award-winning support.

Knowing when to communicate is one thing. Knowing how to communicate in their digital, multi-device, multi-channel world to deliver personalized engagement and meaningful interaction is another. From a simple text message to a series of interactive campaigns to digital, media campaigns, attention to detail and intuitive human experience design is core. The firm offers services to meet its clients’ needs no matter where or what is on your journey.

The formidable leader behind the success of cxLoyalty

ToddSiegel is the Chief Executive Officer of cxLoyalty, responsible for setting strategic direction and management of the company. Mr. Todd has held a variety of positions over the past 15 years, including CFO, General Counsel and oversight of the International business, prior to being appointed CEO in 2013. Prior to joining the company, he was a corporate associate at Skadden, Arps, Slate, Meagher, and Flom and prior to that he was employed as a certified public accountant with Ernst & Young.

In his free time, Todd enjoys being with friends and family; watching NY Mets baseball and Chelsea football (soccer for those in the US); playing soccer, tennis, and golf; and enjoys live music. He is involved in many local community organizations with a specific focus on underprivileged children and education. He attended Binghamton University and Fordham University School of Law where he earned his JD.

“No matter where you are in the evolution of your brand and customer engagement journey, cxLoyalty can help.”