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DataRPM: Where Big Data meets Machine Learning: Delivering Industry’s first platform to build Cognitive Data Products

silicon-review-sundeep-sanghavi“Data really powers everything that we do.” – Jeff Weiner

Per IDC Big data and analytics market will reach $125 billion worldwide in 2015 yet Gartner Claims through 2017, 60% of big data projects will fail to go beyond piloting and experimentation will be abandoned.Per McKinsey, the United States alone faces a shortage of 140,000 to 190,000 people with analytical expertise and 1.5 million managers and analysts with the skills to understand and make decisions based on the analysis of big data. DataRPM was founded on the premise that every enterprise must solve business problems by creating Cognitive Data Products. What is a Data Product one may ask? DJ Patil the first-ever national data scientist, White House’s deputy chief technology officer for data policy and chief data scientist explains it in a very simple terms: “a good definition of a data product is a product that facilitates an end goal through the use of data.” DataRPM was founded on a firm belief that while there is a lot of hype and pressure for every enterprise to be Data Driven, very few like Amazon, Netflix, Uber, StichFix, LinkedIn have truly achieved it by building data products that are ingrainedin their business workflow. DataRPM’s mission is to empower every company to deploy cognitive data products at lightning speed to solve specific business problems of Retention, Personalization, & Monetization (RPM) with scale of Machine Learning and Natural Language Query Interface. The unique selling proposition of DataRPM is the seamless blend they do with business workflows; they are not just another layer of integration that enterprises need to add on and worry about integration, performance and scalability issues. The award winning technology stack scales for any data size and type to deliver cognitive data products at speed the enterprises needs and without an army of data scientists. The consumption of the Cognitive Data Products is done through the “smart data discovery interface” which enables anyone to interact with their data in natural language, making it the most intuitive AI Analytics available in the market.

Incorporated in 2012, DataRPM’s founders have now identified $2.2 billion in profit generating Cognitive data products through out their career. Company is privately held and is venture backed by Tier 1 VCs and Angels. The team is made up of folks with deep background and expertise in Machine Learning, Natural Language Question & Answering, RPM Algorithms, Predictive Analytics, Big Data, Deep Learning and Artificial Intelligence.

Platform Offerings

DataRPM offers industry’s first Cognitive Data Products platform to enable any Business Analyst to build data products at a lightening speed to actually productize data into day-to-day business processes for a real impact. The platform uses machine first approach to connect to customer’s internal data, fuses it with external data sources and runs recipes (series of algorithms) that delivers prescriptive insights never seen before all within days. Cognitive Data Products Platform is made up following building blocks of data-science and machine learning for segmentation, influencing factors, prediction and recommends insights.

Awards & Recognitions

  • DataRPM Cited by Gartner in Smart Data Discovery and Natural-Language Generation Section of the 2015 Magic Quadrant for Business Intelligence and Analytic Platforms.
  • DataRPM cited by Gartner in Smart Data Discovery will enable a new class of Data Scientist 2015.
  • DataRPM cited by Gartner in 2015 as a Cool Vendor for Content and Social Analytics.
  • CRN 2015 Big Data 100 Companies.
  • 2015 Top 10 Big Data Analytics Company by Enterprise Apps.
  • DataRPM cited by Gartner in Hype Cycle of Business Intelligence and Advance Analytics 2015.
  • Exchange Wire Who to Watch in 2015.
  • DataRPM cited by Gartner in Hype Cycle of Advanced Analytics and Data Science 2015.
  • Was named among the Fastest Growing Technology Companies in the DC Metro Area by Lead411.
  • Was named as “Cool Vendor” by Gartner in 2014.
  • DataRPM’s Natural Language & Machine Learning Platform won the Gold Stevie Award in the 2014 American Business Awards as the Best New Big Data Solution.


Cognitive Data Products Platform has helped powerhouses in multiple industries to jump start their data initiatives with instant insights to solve their specific business problems. Examples include

– A Fortune 10 retailer in the United States uses DataRPM’s cognitive data product to profile profitable customer demographics and identify potential locations to setup new stores that would yield high profitability. This leads to several millions of dollars in profitability.

– A leading car manufacturer in Europe uses DataRPM’s cognitive data product to predict absenteeism of factory workers and helps production managers plan out resource backup on a regular basis resulting in multi-million pound savings in product costs through better resource planning.

– A telecommunication leader in France uses DataRPM’s cognitive data product to predict set-top box failures and enable CRM team to take proactive actions to minimize customer impact leading to high NPS, greatly enhanced customer retention and leading to multi-million euros of revenue.

– A leading professional membership association in United States uses DataRPM’s cognitive data product to recommend precise personalized content, courses and events to their members. This leads to high user engagement, increased purchases resulting in millions of dollars of revenue growth.


The company is headquartered in Redwood City, CA, USA and has offices in Fairfax, VA and Bangalore, India.

Knowing the Masters

Sundeep Sanghavi, Co-Founder & CEO – Sundeep is a highly accomplished Data junkie, innovator and entrepreneur with over twenty years of experience in delivering insights and advance analytics. Known for his what-if mindset, he co-founded DataRPM with the goal of providing a platform that delivers hyper-fast data products to organizations challenged by the volume, velocity and variety of their big data and machine learning. Prior to DataRPM, Sundeep founded Razorsight, a leading provider of cloud-based analytics solutions for communications service providers. Under his leadership, Razorsight experienced eleven consecutive years of growth and raised more than $30 million in venture capital and was acquired by Synchronos. Prior to Razorsight, Sundeep served in management roles at industry leaders including Cable &Wireless and Arthur Andersen.

ShyamantakGautam, Co-Founder & CTO – Gautam has a proven track record of building Big Data transaction systems in large enterprises. Prior to co-founding DataRPM, he was a director of technology for Razorsight. Prior to Razorsight, Gautam played an instrumented role in building Trigo Technologies Global Data Synchronization product and its team, which was acquired by IBM. Prior to IBM, he worked for JPMorgan Chase and Charles Schwab. Gautam played a key role in building the first version of Morgan Online and the financial projection and asset re-balancing products. He was one of the key architects of Schwab’s next generation web architecture.

Ruban Phukan, Co-Founder & CPO – Ruban is a serial entrepreneur and technologist with rich and diverse experience in data science, product, technology and business. As a data scientist in Yahoo, Ruban’s role involved data mining and analyzing several big data sets of Yahoo and coming up with strategic business insights. His projects influenced several products & business strategies and led to tens of millions of dollars of positive revenue impact. He co-founded Bixee, a leading vertical search company in India where his patent-pending CrawlX technology revolutionized vertical specific information retrieval from unstructured data. He also created Pixrat, a social photo sharing destination. He sold Bixee and Pixrat to Ibibo, a Naspers Group company, where he became the Vice President of Social Media and helped grow Ibibo to become one of the leading social media destinations in India with several millions of active users, prior to co-founding DataRPM.

“We guarantee cognitive data products that provide prescriptive insights that you have never seen before, and all that in just a matter of days.”

Empowering companies to be Cognitive Data-Product driven at the speed of machine scale!