Definitive Healthcare – Creating New Paths to Commercial Success by Turning Data into Healthcare Commercial Intelligence

Building and selling a product for the healthcare market is complex. Answers to critical questions are often buried in disparate information systems, making centralized insights hard to come by. Healthcare commercial intelligence (HCI) is a new category of software that untangles the web of data on delivery systems, physicians, payer, patients, government organizations and more to identify the people, opportunities and organizations that are the best fit for your product. Healthcare commercial intelligence combines data, analytics and expertise from multiple datasets with advanced data science and artificial intelligence to create a holistic picture of the healthcare landscape. With this comprehensive and integrated view, companies are able to map decision-making entities, quantify ROI for products, size total addressable markets, access contact data for buyers and decision-makers and more. Healthcare commercial intelligence unlocks the market context and market contacts for every step of the commercialization process.

Definitive Healthcare is one such company that is helping clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Its SaaS-based platform brings multiple datasets together to deliver unparalleled healthcare commercial intelligence (HCI) to companies around the world. Industry-specific and use case-driven solutions provide accurate and comprehensive information on healthcare organizations across the continuum, empowering go-to-market strategies and decision making for anyone selling into the healthcare market. Over the last decade, the company has built an unmatched platform of intelligence that taps into proprietary research technologies, powerful data science and healthcare subject matter expertise. They are curating and contextualizing the most comprehensive and accurate set of data on the healthcare ecosystem to optimize innovation and commercial execution in the market.

Offering Industry-Leading Healthcare Commercial Intelligence Products

HospitalView: With more than 9,300 distinct hospital and health system profiles containing data curated from primary research, public sources and payor claims data, you’ll easily navigate through thousands of data points to gain intelligence on the complex hospital and health system market. From financial and quality metrics to affiliation and technology data, HospitalView gives you an unparalleled level of intelligence on every hospital and IDN in the United States. With more than 9,300 distinct facility profiles packed with contextualized data curated from nearly 40 different public, private and proprietary sources, you’ll expand the breadth and depth of your knowledge.

PhysicianView: Pinpoint providers and allied health professionals and detailed intelligence on more than two million physicians, nurses and allied health professionals to identify and engage the right providers with the right message. Each profile organizes data from nearly 20 different public, private and proprietary sources into 11 high-level categories, so you can uncover top hospital and physician group affiliations, most-prescribed drugs by NDC code and more. Identify overarching trends with market-level searches for procedure, diagnosis and prescribing behavior. Then, hone in on the specific segments of the physician market using a wide variety of specialty, affiliation, diagnosis, prescription and technology characteristics to understand the potential addressable market. Understand physician specialties, licensing, locations, affiliations, technology usage and more. Quickly identify, connect and conduct high-quality conversations with the right physicians to drive your business.

LongtermCareView: Map the care continuum with post-acute facility intelligence. LongTermCareView provides intelligence on nearly 100,000 skilled nursing, assisted living, home health and hospice organizations, helping you understand the care continuum and drive go-to-market strategy. Dive into affiliation data to understand relationships with other higher acuity organizations, and access quality performance data on bundled payments, joint replacement and other programs that provide intelligence on episodic care management for each facility. Explore rich facility and organizational profiles containing detailed financial and clinical metrics like number of FTE on payroll and total visits or admissions, top affiliations by level of care, technology usage by category and more.

ImagingView: ImagingView provides insight into over 18,000 imaging centers, enabling you to understand key metrics on executive contacts, organizational and physician affiliations and quality. Optimize your go-to-market strategy. Identify your best targets, stay on top of market changes and inform key conversations with data on patient demographics, technology installations, network affiliations and procedure volumes. ImagingView provides even greater value when integrated with other data products to create comprehensive industry solutions and use-case specific solutions. ImagingView comes with Healthcare Providers solution.

SurgeryCenterView: Get a complete look into the ambulatory surgery market. Access insights on more than 11,000 ambulatory surgery centers across the U.S., like detailed information on network and physician affiliations, technology purchases, procedure volumes, quality metrics and payer mix on each outpatient surgical facility. Get market- and facility-level intelligence to empower strategic decision-making and drive growth in one of the most complex healthcare segments. SurgeryCenterView provides even greater value when integrated with other data products to create comprehensive industry solutions and use-case specific solutions.

SpcialtyRxView: Streamline commercialization with specialty pharmacy data. SpecialtyRxView delivers intelligence on more than 3,800 specialty pharmacy locations, enabling you to harness key data on affiliations to other organizations and identify executive decision-makers. Gain deep insight into the specialty pharmacy landscape and develop robust go-to-market strategies. Gain a new level of understanding for this growing segment of healthcare. Explore the geographic footprint of specialty pharmacy locations, identify new distributing partners and more.

The Pre-Eminent Leader

Jason Krantz is the Founder and Chief Executive Officer of Definitive Healthcare. He drives a client-centric approach to business strategy and manages the day-to-day operations of the organization. He has built several research-based businesses focused on providing the highest quality and most timely data in information-intensive industries. Before founding Definitive Healthcare in 2011, Jason started Infinata. The company, founded in 1999, provided online databases of information for the pharmaceutical industry under the brand BioPharm Insight.

Jason is an owner and board member of several data and media businesses in the healthcare sector and an industry expert on healthcare trends and developments. He is also a former McKinsey & Company consultant.

Mr. Krantz holds undergraduate degrees in Finance and Computer Science from Boston College, and an MBA from Harvard Business School.

"We help clients uncover the right markets, opportunities and people, so they can shape tomorrow’s healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next."