Alexa

50 Smartest Companies of the Year 2022

‘We are revolutionizing trademark ownership and protection services by combining technology and customer insights’: Christian Vierling, COO of Digip®

thesiliconreview-christian-vierling-coo-digip®-22.jpg

“Our focus is to create and set a new standard on how all trademark services should be delivered and made accessible.”

In contemporary times, trademarks are becoming indispensable to the conduct of business. With an unprecedented increase in the number of people choosing to start their own businesses, trademarks occupy an important place in the economy. This is because, apart from giving a distinctive character to your business, trademarks also ensure that your goodwill and reputation cannot be illegally harnessed by anyone else to their own advantage. Though trademark registration initially comes across to be fairly simple, there are a lot of intricacies involved that require the expertise of a trained eye. This is when a trademark registration firm comes into the picture. They help you choose an apt trademark after ensuring compliance with the legal norms and thus reducing the chances of rejection of your trademark application.

Digip® is one such leading legal tech company with the objective to provide an end-to-end digital solution for brand protection. By combining tech, know-how, and investments, Digip creates the most innovative technology on the market to enhance the customer experience, streamline processes and lower the cost of intellectual property protection. The company lets users register, protect and maintain their legal trademark rights all in one platform.

Christian Vierling, Chief Operating Officer of Digip®, spoke exclusively to The Silicon Review on how he and his company secure trademark rights for their clients' brands.

Interview Highlights

Q. What does Digip® stand for, and what are its focus areas?

We are revolutionizing trademark ownership and protection services by combining technology and customer insights. We believe everyone should be able to afford a proper trademark service. I cannot emphasize enough how fundamentally central this is; it's also one of the reasons we have launched a free-of-charge trademark prediction search available for everyone 24/7. Our focus is to create and set a new standard on how all trademark services should be delivered and made accessible.

Q. 'Protect what you create.' How do you interpret this further?

Innovation is key for economic growth but also for creating a better world to live in. Over the years, we have seen many brilliant creators in all types of industries, and we truly admire them. But unfortunately, we have also seen how the creator's innovation has come to a complete stop simply because they did not own their brand and have been dragged into long and costly legal disputes. That's why we emphasize to also "Protect what you create".

Q. What are the various digital solutions (for brand protection) Digip® offers?

Digip offers a cost-efficient and robust digital user experience for owning, maintaining, and protecting a trademark. We are a full-service company for trademarks worldwide and offer other trademark-related services such as domain names. We also offer a unique membership model starting from as little as 40 EUR, so everyone can afford to own a trademark. As a customer, you are provided with access to a global turnkey 24/7, on-demand digital IP protection solution. The platform is powered by cutting-edge technology and an industry-leading team of experts with over 50 years of industry experience dedicated to helping you remove obstacles to owning an IP.

Q. How skilled is the Digip® team of experts? And how do they bring value to the company?

Our team of experts at Digip has offered excellent IP services to some of the most famous and recognized brands in the world. Our tech-savvy team has recently applied for the world's first API-based trademark at European Intellectual Property Office. We believe that the synergies from combining technology and know-how are the only way to succeed in our industry and build a global company.

Q. Can you provide us with one or two success stories describing the challenges your clients faced and how your solutions helped them overcome those challenges?

Client Testimonial

Nelson Javier Mejia, an innovate coach, and founder of weSpark, an innovation agency in Frankfurt, commented: "Digip is truly revolutionizing the trademark business; their team is fast, skilled, and focused. They helped us register our first brand in all of Europe in a highly strategic manner and even supported us in the multiple negotiations during the process. After a little less than four months (this is the fastest it can get), I decided that I'll only register and monitor any future brands with Digip's platform and team."

Q. Will your company be expanding, bringing on any new solutions that we should be aware of?

Digip has been in an expansion phase since 2020, and today the firm is serving customers in over 40 countries. We will continue to expand our services and reach as many clients as possible in the coming years, and we will also focus on making our presence stronger in existing markets.

We predominantly have partnerships with Law firms, VC & accelerators, web platforms, and brand agencies, which use our technology and service offerings to strengthen their product. To support and add more value to our partnership segment, we are launching our own API solution so that our service can be smoothly integrated.

Q. About the future, where do you see Digip® a couple of years from now?

In the near future, Digip has taken additional steps to become the market-leading trademark technology company with an unmatchable user experience for all creators. Our solution will be fully integrated with some of the largest marketplaces, and we have recruited brilliant and talented people across the globe with operations in all major countries.

Q. What is your final message to The Silicon Review readers, your current and future clients, and partners?

We are committed and strive hard to make our vision come true. If you are considering owning what you create and are open to digitalization, you should come to digip.com and talk with us; you will be amazed how simple and affordable we have made something costly and complex regarding trademarking.

The Leader Upfront

Christian Vierling is a Co-founder and the Chief Operating Officer of Digip®. In his youth a professional poker player and entrepreneur. From being an advisor to the business manager, he has worked in various roles in the IP industry for over seven years. Mr. Vierling is analytical and keen to understand customer needs and to provide solutions based on automation and digitalization. He holds a BA in Business Science and Advanced Statistics.

“We offer a unique membership model starting from as little as 40 EUR, so everyone can afford to own a trademark.”