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50 Most Admired Companies of the Year 2022

An expert building the technologies and solutions that unlock the full power of fleets and fleet management systems: Ridecell


Imagine a world where fleets fix themselves, customers serve themselves, and operations run themselves. Science fiction? Not at all. It’s called digital transformation, and it’s what Ridecell helps fleet operators do. As a grad student at Georgia Tech, Ridecell founder Aarjav Trivedi envisioned a new era of transportation services. The name “Ridecell” comes from this vision: how to get a “ride” with your “cell” phone. The first incarnation of Ridecell was a demand-response mobility service, which Aarjav and classmates ran from a Georgia Tech dispatch room. Building on the success at Georgia Tech, Ridecell started offering its technology to other top universities, including the University of Alabama and UC Berkeley, as well as to cities, campuses, and other new mobility providers.

For more than a decade Ridecell has been helping businesses and organizations across the globe modernize fleet operations and take advantage of new mobility opportunities. Today Ridecell’s Fleet Automation and Mobility platform powers some of the most successful fleets in cities across Europe and North America for a world-class customer base that includes Arval, Groupe Renault, Gig Car Share from AAA, and Toyota Sweden. Ridecell provides end-to-end data integration and automation solutions for fleets of all sizes: logistics and rental companies; corporate, campus, and government agencies; and carsharing services. And with a growing team of 150 professionals in offices around the globe, Ridecell is just getting started.

Automate your fleet optimization

You’ve invested millions in fleet management systems that generate insights about your fleet. With more systems comes more insights that lead to more actions to manage. The Ridecell Fleet Automation and Mobility platform learns your fleet systems and turns manual tasks into automated workflows that resolve issues, rather than merely report them. Program the platform to listen to your internal systems and vehicle status and turn those fleet insights into triggers for workflow automations. As a fleet automation and mobility platform, it has the ability to automatically change the state of any vehicle in your fleet. Vehicle access is automated with digital keys issued over the air. Vehicle use is controlled with remote immobilizations that prevent the vehicle from being restarted. Create custom workflows that automatically detect and diagnose issues, take vehicles in and out of service, and issue digital keys to drivers and staff. All seamlessly handled by the Ridecell Fleet Automation and Mobility platform.

The cloud-based platform for digital transformation that turns fleet management alerts and vehicle data into automated workflows with the power to control vehicle access and engine starts. The Ridecell Fleet Automation and Mobility platform provides the data pipeline and APIs to tie together existing IT, fleet management, and connected vehicle systems—turning your data insights into triggers for workflow automations. Fleet automations unify and amplify the systems you have in place to create powerful workflows that optimize your fleet and your operations.

Ridecell + the Environment

Sustainability is at the heart of Ridecell’s mission. In fact, it’s in Ridecell’s mission statement: Accelerate digitization and intelligent automation of mobility to create a more sustainable, safer, and productive future. But it’s more than words to the company. It’s what drives Ridecell’s actions. The company knows smarter utilization of its resources is vital to our planet, which means better solutions benefit us all. That is why Ridecell’s Fleet Automation and Mobility Platform was designed with sustainability in mind, which translates to benefits for its ecosystem of customers and partners while the company works to drive greener mobility solutions forward — for everyone. The overall carbon footprint of an electric vehicle’s lifecycle, which includes manufacturing, all mileage and charging, and decommissioning, is less than half of a comparable internal combustion engine car. (Source: EPA). This is precisely why Ridecell is working hard to make EVs the fleets of the future. The Ridecell Fleet Automation and Mobility Platform provides the data pipeline and APIs to tie together existing IT, fleet management, and connected vehicle systems. This turns your data insights into triggers for valuable workflow automations. These unify and amplify the systems you already have in place to create powerful workflows that optimize fleet operations.

Ridecell fleet automation uses algorithms for intelligent routing, helping to optimize on-the-ground field work. Smarter routing means reducing CO2 emissions. The company helps fleets solve and improve the most difficult and least sustainable parts of their business. Because it matters. Data has become invaluable for fleet-based businesses. Organizations are increasingly leveraging more data from telematics and dashcams, where everything from real-time engine diagnostics to crash detection is readily available. But while GPS tracking information and data dashboards provide benefits for your fleet, you may not be getting the most out of the information these tools provide.

With the help of fleet automation technology, organizations can take the mountain of alerts and insights coming from their fleet systems to review and respond—all automatically. While today’s fleet management systems are great at producing insights and recommended actions, these required actions become to-dos for the fleet manager. By turning those same fleet management insights into triggers for automated actions, managers can avoid repetitive and mundane tasks while streamlining daily fleet operations and helping keep vehicles and drivers safe.

Meet the leader behind the success of Ridecell

Aarjav Trivedi is the Founder and CEO of Ridecell. Aarjav founded Ridecell in 2009 and has led its growth from a demand-response service on a university campus to a worldwide platform that powers more than 15 million rides per year. He is responsible for setting the strategy across all areas of the company.

“While we’ve been around and accomplished many milestones, we’re really just getting started.”