The Silicon Review
Established in 2006, EZ Texting is a SaaS company that delivers the fastest, easiest and most reliable way to connect. The company has served over 165,000 customers and is one of the best platforms for business users, setting the standard for business texting. Its messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences. With employees around the world, EZ Texting is continuously recognized as a Best Place to Work, as well as a top product for small and mid-market businesses. The company is backed by Morgan Stanley Expansion Capital, Investor AB and ROCA Partners.
At the crux of the good work done by EZ Texting is the company’s thriving positive culture. The company truly believes that its people are its greatest asset and invests in them accordingly. EZ Texting’s above-market employee retention means that it is consistently considered a best place to work, and means that its customers will get knowledgeable, consistent support. At EZ Texting relationships are the foundation. The company’s greatest strength is its people and the hope to build those same, strong relationships with the customers. At the peak of the pandemic last year, the company adapted and became a remote-first company.
EZ Texting offers a full slate of inclusive benefits and perks to ensure that they are meeting employee needs across all phases of life and career. The company’s PTO policy is unlimited for exempt employees or an accrued balance with floating holidays for non-exempt employees to allow flexibility across all personal circumstances. Each employee has four days of paid time to volunteer annually and receives flexible stipends to enhance personal wellness and professional learning. To ensure all members of its community have equal opportunity to grow and succeed, its talent review, annual review, and compensation processes are intentionally designed to preserve equity with multiple calibration points to eliminate bias in performance review.
EZ Texting's infrastructure was designed with security in mind. The company utilizes both AWS and GCP cloud storage, and it has longstanding relationships with well-known industry security companies that perform third-party checks on its platform and infrastructure. AWS complies with leading security policies, including SSAE 16, SOC framework, ISO 27001, and PCI DSS. GCP complies with similar policies, including SOC 1, ISO 27001, 27017, 27018, FedRAMP, and others. Among the built-in cloud storage protections, EZ Texting has zone redundancy and is working towards regional redundancy. The company has a handful of tools at the system access level for DDOS protection. The company has also documented natural disaster and nuclear attack infrastructure continuity plan and DDOS plans in place.
EZ Texting employs central logging in order to proactively catch malicious activity. If one of its triggers fires off, it immediately locks affected accounts, and the Account Management team begins to work with Account Owners. Additionally, an incident response protocol initiates a downtime report and informs all stakeholders.
The Leader Upfront
Norman Happ, CEO
Previously, he was at Evernote as Senior Vice President of Sales and Partnerships and was responsible for growing company revenue worldwide. Having previously spent 8 years in go-to-market executive roles within Intuit’s Small Business Group, he knows the challenges of high-velocity SaaS sales. At Intuit, Norman developed and designed a series of breakthrough customer-targeting data mining algorithms. Prior to Intuit, he spent 5 years at H&R Block in diverse leadership roles, where he was responsible for building the company’s first inside sales organization. Early on in his career, Norman founded two technology companies and worked throughout Europe. He credits his career beginnings as a technologist for setting the foundation for his tools-driven, analytical, yet customer-oriented approach towards revenue growth.
“At the crux of the good work done by EZ Texting is the company’s thriving positive culture.”
“I needed a quick and reliable solution that would allow me to communicate time-sensitive information. I love the fact that EZ Texting's messages are sent instantly without any delays.” – Graeme Cox, Business Development Manager – Enpowered Solutions
“EZ Texting makes messaging easy to use, easy to train on and has a high return on investment. It presents a new means by which we communicate with our growing segment of our 200K strong donor base. Great stuff, I highly recommend the platform!” – Steven Beck, Executive Director – Big Brother Big Sister Foundation
“We have been incredibly happy with EZ Texting's service. In just the first two weeks we have already amassed over 8,000 signups and the feedback is that community members truly appreciate the ongoing communication during this challenging time.” – Derek Konofalski, Data and Technology Analyst – Gilbert, AZ