Dr. Vinod Vasudevan, CEO of Flytxt: A Valiant Leader Building a unique, intellectual property driven technology business that delivers measurable value to customers

The Silicon Review

The fast-growing Subscription Economy requires more and more businesses to focus on the lifetime value generated from their customers. Customer Lifetime Value (CLTV) is rapidly becoming a key success factor and a de-facto business KPI. Maximizing CLTV is a difficult task despite access to vast amounts of customer data and computing resources. Concepts like CLV or AI are not new. What is new is the massive and previously unimaginable quantity of available data across different sources. With the current computational power, technologies such as AI, deep learning, machine learning, and predictive analytics can analyze significant amounts of data, identify patterns and extract insights in real-time.

Flytxt is one such company that empowers the world’s biggest brands to solve one of the fundamental challenges of subscription and usage-based businesses– how to maximize customer lifetime value (CLTV). Its AI-powered solutions enable enterprises to maximize CLTV through gaining a deeper understanding of their customers and products and empowering them to deliver profitable digital experiences with agility and precision, at scale. Flytxt is the trusted technology partner of 80+ digital enterprises across more than 50 countries, as well as of top CX platform vendors for CLTV maximization. Its award-winning, proprietary CLTV maximization AI has been designed and trained using real-world insights and patterns from more than a billion consumers and trillions of data points. The firm has a corporate office in Dubai, global development centers in India, and presence in Mexico, the Netherlands, Colombia, Czech Republic, Spain, and Kenya.

Leveraging AI-Driven Products for Customer Lifetime Value Maximization

NEON-dX: It helps packages analytics, artificial intelligence, and automation into one out-of-the-box’, easy to use integrated marketing cloud platform that integrates seamlessly with the CRM environment of the client. It is designed to learn, predict, recommend and act in real-time, allowing enterprises’ marketing teams to easily and efficiently plan and execute upsell, cross-sell and retention campaigns to generate measurable revenue uplift. Leverage one-of-its-kind AI companion, to automatically identify new campaign opportunities, continuously rate performance of campaigns and recommend steps to optimize the performance of even live campaigns. Maximize up-sell, cross-sell and customer retention using adaptive next best actions and offers determined through Advanced Analytics and Machine Learning. Make use of machine-learned Next Best Offer (NBO) recommendation engine Offer-X and enable intelligent decision-making at scale to uplift product uptake and revenue.

OFFER-X: It is an AI-based decision engine intelligent decisioning engine powered by machine learning capabilities, Offer-X can seamlessly integrate with any marketing automation environment of the client. It is designed to improve enterprises’ marketing effectiveness through individual strategy driven up sell and cross sell offer recommendation. Decisioning engine applies machine learning techniques to recommend right offers and products to each customer based on their historical usage behavior and contextual needs. It can also optimize recommendations as per the business objective of enterprises. OFFER-X's pre-built output connectors to feed offer/product recommendations directly to popular marketing systems or to any external database, in the desired format.

ROBO-X: It integrates with any marketing automation system to automatically discover new campaign opportunities, suggest new campaign constructs, continuously rate performance of campaigns and recommend optimization steps to improve campaign performance. It ensures that the enterprise never misses a marketing opportunity to maximize customer value. Now available on Salesforce AppExchange, Robo-X can optimize performance of email campaigns run on Salesforce Marketing Cloud. SFMC users can log into the marketing cloud and invoke Robo-X with ease. It can analyze the historic campaign data and automatically determine the right segments for different email messages/campaigns to increase open/click rates, thereby increasing RoI on email marketing.

The Ardent Visionary at the Helm of Flytxt

Dr. Vinod Vasudevan is the Chief Executive Officer of Flytxt. With roles spanning from research to commercialization and alternating between small ventures and large multinational corporations, Vinod’s career is characterised by one constant – developing and translating intellectual property to innovative products and scalable business models. Prior to Flytxt, he co-founded a mobile content repurposing business and later went on to become an early hire at a ten billion $ telecom venture, where he was responsible for a 1400 city mobile Internet service and one of the earliest app stores in the mobile industry globally. He has also actively participated in defining international standards on multimedia and mobile communication.

At Flytxt, Vinod is always connected to customers he constantly strives to support employees to innovate and grow both personally and professionally. He holds a Bachelors, Masters and Doctorate in Computer Science and Engineering from IIT-Kharagpur, where he specialized in artificial intelligence and neural networks.

Having done business in 60 countries across six continents and lived and worked in Japanese and Indian villages, in the Bay Area as well as the silicon valley of India, and metros such as Singapore, Mumbai, Dubai and London, Vinod brings a rare global and multi-cultural perspective in all his dealings. A casual observer of geopolitics, hobby farmer and a parent, he enjoys a good open debate on any of these topics.