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50 Best Workplaces of the Year 2020

Fractl – Leading growth marketing agency deploying best-in-class organic search, content marketing, and digital PR strategies

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Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands. Great content is an important asset. It has the ability to create a positive experience for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression. Creating content helps your business build a relationship with your audience. You can answer their questions and interact with your customers. When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations. Ultimately, when your content shows up at the right place and the right time with the right audience, it'll improve your brand's reputation. The more quality content customers see, the more likely they are to have a positive association with your company.

Fractl was founded with one mission, to produce the most engaging and impactful human experiences on the web one client, campaign, and domain at a time. As a boutique content marketing agency, they are nimble and able to efficiently adapt to the changing world of digital sharing. Its team is a collective of over 100 world-class marketers, outreach specialists, and data scientists. They use emotionally-resonant campaigns to deliver quantitative results and to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. It leverages the science behind great content. The marketing industry research has been seen on Harvard Business Review, Moz, Marketing Land, HubSpot, Entrepreneur, and Inc.

In-house content marketing solutions

Organic Growth Strategy: Without a sound technical SEO foundation, your other marketing efforts won’t be nearly as effective. The company will audit your site for various elements from UX to markup to website organization, and then provide actionable recommendations and guidance for ongoing strategy. After understanding your audience personas and performing keyword research, it creates content specifically tailored to your audience’s questions and challenges, providing true value and a higher probability of ranking in the SERPs. After exploring your industry’s trends, they gather and analyze data to create beautiful, newsworthy content packages that tell emotionally resonating stories top-tier publishers can’t help but write about and share. They specialize in personalized outreach that resonates with top-tier publishers.

Content Development: The Company identifies gaps and opportunities in your marketing funnel. It produces quality content that supplies the information being searched for and is superior to everything currently ranking in the SERPs. Behind the scenes, it involves significant research to ensure the content they create is the strongest bridge between what your audience is looking for and what content makes sense for your brand to provide. Sure, you can optimize specifically for search engines, and they do including semantically related keywords, formatting everything correctly, etc.

Digital PR: Digital PR means pairing your high-quality content with audiences who are interested in it. The company does this by sharing the studies that they create for you with relevant journalists to see if they would like to draft a story around the newsworthy information. Good digital PR starts with having something worth pitching to writers. The firm can pitch your excellent content, or can create the data-focused content for you.

Technical SEO: Technical SEO is about making sure your website is properly equipped to be analyzed and indexed by search engines. It’s the difference between putting up a billboard on a highly trafficked road or smack dab in the middle of the desert. If Google can’t understand you (and, thus, no one can find you), you can have the coolest billboard ever. The company highly recommends setting the partnership up for success by starting with a technical SEO audit. Because before you start optimizing for search by developing content and building up your backlink portfolio, you want to make sure the home for all of that progress is somewhere structurally sound.

Nick Santillo, Chief Executive Officer

“We never settle for what’s standard and accepted. Rather, we strive to improve ourselves and the way marketing is done at every opportunity.”