We are a one-stop communications shop. We have all the resources you need to develop and execute your communications strategy under one roof’: Lindsay Nahmiache, CEO of Jive PR + Digital

“We elevate a brand’s communication footprint with offerings tailored to each client’s objectives. We act as an extension of our client’s teams to ensure their goals are met.”

Jive PR + Digital is an award-winning public relations and communications firm that uses its creative storytelling and effective communication ability to get people’s attention and turn them into loyal customers. The company primarily works to deliver fully integrated strategies that produce meaningful results. Its team of experts provides services in entertainment PR, media training, content creation, digital audit and strategy, sponsored product drops, brand activation, opportunity analysis, and executive profiling, among others.

Jive PR + Digital was founded in 2009 and is headquartered in Manhattan Beach, California, with additional offices in Vancouver, British Columbia, and Toronto.

Lindsay Nahmiache (CEO) Spoke Exclusively to The Silicon Review. Below is an excerpt

Q. What was the motivation behind establishing Jive?

Jive began with the idea of using the power of storytelling to amplify the mission of entrepreneurs, driven by measurable results.

Do you think it is mandatory for organizations to partner with an external efficient PR/Communications/Media agency to improve brand image?

Nothing is mandatory, but it’s definitely our recommendation. While partnering with an agency isn’t the only way to improve brand image, we understand that it’s not always possible for business owners to tackle every area. That’s where we come in – to elevate a brand’s communication footprint with offerings tailored to each client’s objectives. We act as an extension of our client’s teams to ensure their goals are met.

Q. Tell us about your full range of services.

Our full range of services includes:

• Public Relations & Thought Leadership: Using a unique combination of traditional publicity mixed with social PR, our team deploys a multi-channel approach to get your story in front of the right audience. We’ll tap into your unique expertise to establish you or your brand as a thought leader in your industry, driven by a clearly defined PR road map.
• Social Media & Influencers: Jive PR + Digital connects the dots between your business objectives, target markets, and authentic brand identity by creating content that engages, educates, and inspires your audience. With years of expertise on our side, we act as a brand guardian across all social media channels and influencer partnerships to ensure the tone and visual content are true to your values. Our team is made up of experts in strategy development, content creation, community management, and influencer outreach – making it easy for us to develop customized campaigns while leveraging the strengths of each channel.
• Paid Digital Ads: If you don’t have a digital strategy in place, paid digital advertising is a great place to start. With customized campaigns for social media and Google platforms, we’ll help you drive the lowest CPA through optimizing campaigns to ensure your budget is delivering a positive ROAS. To find the winning creatives with effective CTAs, we engage in relentless A/B testing and provide detailed (yet digestible) weekly reporting on relevant KPIs to ensure we’re improving campaign performance.
• Events: We specialize in full, partial, and day-of-event production for a variety of leading industry and consumer events, whether they’re virtual or in-person. As a passionate team of planners, we work as an extension of your team to design events that are creatively tailored to each brand.

Q. What makes Jive unique in the PR and Digital space?

Jive PR + Digital is a one-stop communications shop! We have all the resources you need to develop and execute your communications strategy under one roof. Jive’s collective traditional, social, and digital expertise is a resource for all of your integrated marketing needs. Our team is positioned across North America with expertise spanning various industries, including Film, Music, Consumer Brands, Health + Wellness, and Technology.

Q. What are the challenges of being in PR and digital marketing today? How are you tackling them?

• Brand Positioning: With more channels and platforms for brands to communicate than ever before, it’s not easy to stand out and tell your story. Our team will help you find your niche and will work with you to determine the best positioning strategy to reach your goals in an authentic way.
• Ad Strategy: When it comes to targeted advertising, it’s important to have a strategy that makes your communications budget work harder. We’ll develop a strategy suited to your objectives to drive social amplification within the digital spaces that matter, with the conversions to back it up. We transform data into actionable insights by carving out takeaways from your overall campaign performance to get you closer to your objectives.
• Reaching/Engaging Target Audience: To effectively reach your target audience, you need a clearly defined, well-researched roadmap to determine how your brand’s communities can be reached most effectively. Whether it’s a social media strategy developed around a clear voice and visual identity or digital ads combined with traditional PR, we’ll guide you through the right steps to generate a buzz and boost your brand’s presence.
• Corporate Communications: Handling corporate communications is essential but can be forgotten when other priorities arise. We’ll ensure your company gets the recognition it deserves with messaging on behalf of your brand, product, or company, championing your wins, and providing key media insights. From press releases and feature interviews to media training and crisis management, we are there every step of the way.

Q. Considering the quality of today’s PR and Media services, they come with an expensive price tag. How can SMEs benefit from your services?

Our team at Jive develops multitiered, dynamic strategies that are customized to meet the needs of each brand (and budget) we work with. We are able to provide strategic guidance for a wide variety of clients in whatever area is most important for growth – whether that’s influencer marketing, social media, public relations, brand positioning, media training, crisis communication, or digital campaigns. If you’re a large brand or a small business, we’ll help you target the right consumers to increase your brand’s visibility and enhance your reputation.

Q. Providing flawless PR and Media services needs experts in the house. How did you manage to form your dream team?

At Jive PR + Digital, we are firm believers that those in your network have similar backgrounds and interests and are therefore likely to make great referrals – we often recruit within the networks of our existing employees because no one knows our culture better than those who help create and sustain it. When our employees embody our culture, we know their recommendations likely will, too. Since our employees participate in the recruitment process, they only recommend people they would want to work with themselves. This creates a knock-on effect to hiring that consistently recruits better candidates than we could find on our own or with a headhunter – and we all know the importance of working with good humans.

Q. It was tough, and it is still, for brands to manage customer expectations to protect their reputation during the pandemic. As an experienced PR/Communications and Media agency, what is your ‘friend in need’ approach for businesses to make it through the crisis?

Consumer behavior and business strategies are making a tremendous shift as the pandemic influenced, created, and accelerated the market trends. This year will serve as a pivotal time in every industry, and tailoring strategies to these new and rapidly changing trends will empower businesses to not only overcome adversities but also be prepared for the unexpected. Three major trends consumers are gravitating towards include (or are related to) corporate social responsibility, purpose-driven support, and empathy-based marketing. Ultimately, your brand needs to be tailoring every PR and social strategy around these trends to effectively reach consumers and deliver results this year.

Q. What is the next step for the company as it continues to grow?

Since 2009, Jive has been dedicated to evolving with the speed of culture. As we continue to grow across North America, the focus is on maintaining our solid relationships with our existing clients, connecting with new companies and brands while expanding our cross-border reach.

The Leader Upfront

Lindsay Nahmiache, Co-founder serves as the Chief Executive Officer of Jive PR + Digital. With over 17 years of integrated communications experience, Lindsay has worked with various iconic and aspiring brands, including Virgin Radio, Songtradr, Granville Island Brewing, eOne Films, and Meow Wolf.

She is an adviser for St. Paul’s Hospital Foundation’s Future Leaders, Co-Founder of the not-for-profit Projecting Change Film Festival, and a mentor for WXN (Women’s Executive Network) and CPRS. Lindsay is also one of the founding members of Legacy 8, an early-stage venture capital fund that focuses on the intersection of science and consciousness.

One of Lindsay’s biggest passions is fostering entrepreneurship and financial literacy in youth. She built a financial literacy app for kids aged 2-4 and wrote a book that teaches them the importance of saving (Pogo Pig Savings).

Ms. Nahmiache has an honors degree (summa cum laude) from the International University of London, UK, an Entrepreneurial Strategy certificate from Harvard Business School.

"We connect the dots between your business objectives, target markets, and an authentic brand identity by creating content that engages, educates, and inspires your audience.”