The Silicon Review
Digital brand guidelines elevate your brand internally, engaging everyone with accessible, editable, and updated guidelines. Give every team a free space to create, without letting your brand get lost. Complete your brand home with a workspace for cross-team workflows, templates, and prototyping. The concept for Frontify began in 2012 when Roger Dudler was inspired to develop software that would simplify cross-team collaboration in branding projects. There was, and continues to be, a true passion for bringing businesses into the digital age with scalable, user-friendly, validating solutions for brands to excel at every turn. Driven by positive market feedback and well-known investors, Frontify was founded in 2013. Stuck between individual creativity, global brand principles, and a long list of opinions? Move Brand Management online to bring everyone, and everything, together – in one unified digital space.
Safely share your brand with internal and external stakeholders for collaborative workflows. Assign tasks, share only what’s relevant, and stay aligned. Tired of telling Karen from HR not to use magenta? Empower those outside of the design team with on-brand templates. Creative control at its finest. Give your brand a central, digital home – your asset libraries will become friendly neighbors with it and keep everything (and everyone) together. Nobody owns a brand – it’s shared by the whole organization. Engage your entire company by making it digital, up to date, and accessible to all. Brand is today’s #1 business tool, but it's often underutilized and ignored.
A Brand Retrospect
Zoopla is a property website and app in the United Kingdom, with over 1 million properties available for prospective homebuyers and renters. When Zoopla underwent a major rebrand in 2021, the team needed to find an efficient way to manage and house their new brand. Frontify was selected by Zoopla as their single source of truth and new time-saving hub for all things brand. In 2021, the company introduced My Home, a reimagined homeowner experience to give its customers the skills, knowledge and insight to find, buy, sell, and rent homes. At the same time, the company combined the product launch with a major rebrand. Zoopla wanted to create a brand that was more inclusive, friendlier, and would visualize the "twists and turns" of buying or renting a new home. Zoopla worked with brand consultancy Zag to help with this transformational rebrand, which included a new brand identity, logo, typeface, and graphic system. So when Gabriel Weichert, Zoopla's Design Lead, first reached out to Frontify, he detailed Zoopla's need for having multiple brand guidelines and capability to integrate to their design and CMS tools. The fit was a great one from the get go and the rest is history.
One key reason driving Zoopla to Frontify, was its solutions’ ability to instantly connect their brand and product teams and making everyone within these teams work closer and better together, all under the same roof. This saved their users tremendous time and enabled the company to increase efficiency and consistency around their brand significantly, all while improving cross-team communication and avoiding separate work silos altogether. As Will Southward, Design Manager says "Frontify has become our one hub for all our valuable resources." Moreover, as the team were working remotely throughout 2021, this required Zoopla to look at new tools and ways of working which needed to be as collaborative as they possibly could be. As Georgia Weisz, Senior Designer puts it "Having Frontify has saved our team so much time."
With Frontify, the Zoopla team(s) can now document their new brand identity, communicate it efficiently, and most importantly, stay more consistent across all their growing touchpoints. Frontify is grateful to work with such an exciting brand and will continue to support Zoopla as they continue on their journey towards more brand and digital excellence.
Transforming an iconic brand
The atom on the Emmys® award represents technology. The lightning-bolt wings represent creativity. Together, technology and creativity lift the figure off the heavy base that represents the 70-year history of The National Academy of Television Arts and Sciences (NATAS). This balance between aspiration and tradition was top of mind for the organization's recent rebrand. How could NATAS modernize the way it managed the iconic Emmys brand while maintaining the integrity of its legacy? In the past, NATAS relied on static PDF guidelines, which are difficult to adapt and evolve to new use cases. As a result, Adam Sharp, President and CEO of NATAS, and his team weren't able to incorporate feedback from the field, which led to brand inconsistencies and "Franken-logos." A more agile and flexible alternative was needed. With Frontify, NATAS was able to create its Brand Center.
It's a one-stop shop with more than 60,000 assets, including tens of thousands of images from past award shows. In addition to brand assets, the Brand Center includes guidelines to educate stakeholders on how to engage with the brand and the assets. One of the reasons NATAS partnered with Frontify was to get a "living, breathing style book" that wasn't etched in stone. Looking ahead, Adam and the team are excited about the future. In addition to their Brand Center, they're working with Windrose Management to use Frontify to create a standalone image platform to share images from past events with the public and press.
Roger Dudler, CEO and Founder