Froogal: Bridging Brick-and-Mortar and Marketing Intelligence Builds the Road to Growth

The Silicon Review

As the world of commerce welcomes the previously all-digital heavyweights into the marketplace, the quiet plight of the brick and mortar store in the effort to remain relevant passes virtually unnoticed. However, a single Indian firm, Froogal, has taken it as its mission to correct this unevenness - granting the basic business marketing capabilities that were previously limited to the enterprise giants, through the use of advanced technology.

Based in Hyderabad and founded in 2016, Froogal is assisting the offline enterprises of Asia in keeping pace with the digital revolution. Based on the idea of helping small and mid-sized enterprises flourish through data-driven decision-making, Froogal has quickly grown to become one of the most promising SaaS startups in the area.From Cashless Campus to Customer Intelligence Powerhouse

Being in a market where it is the digital-first titans that thrive, one might not recognize the underrated existence of the brick-and-mortar merchants, desperately trying to remain in the race. However, one Indian-based firm, Froogal, has taken it upon itself to reverse this discrepancy- by employing state-of-the-art technology to ensure that traditional entrepreneurs have access to the marketing tools that have long been exclusive to corporate giants.

Founded in 2016 and based in Hyderabad, Froogal is bridging the online and offline divide with its online presence to the Asian continent. Having the vision of empowering small and mid-sized companies to succeed through data-driven decision-making, Froogal gained rapid momentum and established itself as one of the most promising SaaS companies in the region

Customer-Centric by Design

The advantage of Froogal is that the company sees customer loyalty more as a philosophy than a program. The company assists businesses in customer base segmentation and creating customized marketing paths using such tools as RFM analysis (recency, frequency, monetary value). This allows retailers to automate most processes including sending high-spending users offers, and re-engaging the inactive — and they need little manual input.

CEO Jeevan Chowdary says; most brick-and-mortar businesses continue to operate without knowing their customers well. Froogal was created to fill that gap: to give business owners new insights and engagement tools with which they never previously had access.

Froogal is an industry agnostic in-store services provider: food & beverages, beauty and wellness, fashion retail, automotive service centers, and others. Its scalable B2B2C SaaS platform will see that the merchant and the end consumer reap the rewards of intelligent automation.

Built for Scale, Poised for Global Play

Froogal is growing at a fast rate in order to fuel more than 5000 stores worldwide. Its major platforms Froogal Ascend to engage customers, Froogal Seamless to be omni-channel commerce, and Froogal Consumer App will enable businesses to automate their operations and create loyalty. The group can expand outside the local markets and prosper even in similar emerging economies, as Froogal plans to organize, to a large extent unstructured, Indian trade and provides scalable and affordable technological solutions.

Driving Results through Innovation and Trust

At Froogal, innovation does not occur in vacuum. Customers help the team react to them in real time and build its development roadmap. The advantage of this agile methodology is that the platform does not just stay functional, but it is transformational.

The company has been spearheaded by retention and loyalty of merchants and the end-users. Customer success team maintains the commitment towards ensuring that clients receive the best out of the platform. At the internal level, Froogal is still in the process of perfecting its technology-literate processes in a bid to offer the best possible service with the least amount of friction.

Empowering the Future of Offline Commerce

In the nick of time when the distinction between e-commerce and brick-and-mortar empire is becoming diffuse, Froogal is helping old industries to get on the cutting-edge with ease. It will involve going out of the reactive to proactive- it is about going out of working in the dark to acting out of insights.

And maybe that is the highest achievement of the company, making the business owners regain their power, so that they can take data-based decisions, boost their ROI, and ensure that they are doing what they like the most, fulfilling their business to their customers.

When comparing Froogal to the abundance of generic CRM solutions and loyalty applications flooding the market, the vertical specificity of our solutions and idea of generating tangible, measurable results are its best features. Having grown as one of the fastest-growing tech enablers in Asia retail space, Froogal has done more than being a product it is a partner to growth, to change and future-ready retail success.

About The Leader

Jeevan Chowdary M, Founder and CEO of Froogal, had the zeal and enthusiasm to run his own company and the itch to find a real-time solution for many issues and improve the customer experience with multiple business innovations under the umbrella of technology from a very young age. Hailing from a technological background, the knowledge helped him to see the obvious issues faced by many businesses in this generation; he used it to the full potential to improve and ease customer experience.