The Silicon Review
Digital transformation is the key to growth and survival in this pandemic era. One company that is widely known for its excellent services that is propelling growth of brands small and large is New York-based Fueled.
Founded in 2007, Fueled is a leading digital transformation agency that has serviced a range of unicorn startups, global brands, and Fortune 500 companies. The company is really good at strategizing, designing, and developing user-facing technology that wins in the marketplace. The company’s expertise and services have won it many plaudits including Apple’s App of The Year award for its work on Warby Parker and a Webby Award for its work with Barneys.
The company prizes itself of having the capabilities of an international agency and work ethic of a startup, which drives it to build unique and innovative products that delight users and drive value for the clients. Behind these innovative products is a team that consists of the types of hackers and rule-breakers typically found at startups instead of agencies, dev shops, or design studios.
Led by Aubryn Thompson, Managing Director of Fueled, the company provides various services including world-class app development, enterprise application development, web development, design and UI/UX, growth marketing, digital marketing, and next-gen tech specialties which include AR/VR, Connected Hardware, Blockchain/dApps, Chatbots, and Alexa/Google Home solutions.
The company is especially highlighted for its app development work. Having won many awards for its app development, it has created products that have processed over $10 billion in transactions, so it’s no surprise that they are consistently ranked as the world’s top app developer. That is probably also why the company is the go-to partner for unicorn startups like Warby Parker and Compass as well as Fortune 500 companies like Verizon and Google. Under app development, the New York-based company provides iOS Development, Android Development, React Native Development, and Flutter Development.
The company’s experience with small screens comes in handy in a world where the majority of web traffic is on mobile. Fueled’s web team also excels at building responsive sites that elegantly work across desktop and mobile, leveraging the same robust backend services we use for our apps. Their expertise in web development is especially standout when it comes to React, Vue.js, Python/Django, Node, and E-commerce Web Development.
The best designs instill confidence in products and brands. Design and UI/UX also is a particular forte of Fueled. The company’s design inspires users to download, engage, and evangelize. Its digitally native designers create uniquely beautiful and functional work that is grounded in results-oriented best practices. Under this category, the company provides services that include Logo & Branding, User Experience, Information Architecture, Prototyping, and Mobile & Web Design. “Fueled collaborated with the client’s in-house IT team to create a straightforward user experience on a very strict timeline. They communicated well and offered experienced advice throughout the development process,” said Matthew Reeves, Associate Director, Verizon.
Marketing today has become so important that without it a business would not survive in the present hi-tech scenario. Marketing solutions are a must to gain visibility in the world today. And Fueled with its excellent growth marketing and digital marketing solutions is helping the leading brands of today gain traction.
Growth maximizes the ROI on digital products. Fueled’s close partnerships with a range of vendors enable it to optimize user experiences, increase retention, drive revenue, and maximize customer lifetime value. They do Marketing Automation & Lifecycle Campaigns; provide other services like Analytics & Insights, Central Data Management, Attribution Tracking & Optimizations, and A/B Testing & Workflow Optimizations as growth marketing services.
The strongest marketing operations are tightly integrated with product teams, enabling seamless coordination between feature development, integration of marketing tools and services, and building strong cycles of users who download and then continue using a product. For this, Fueled provides services like SEO & ASO, Paid Media Planning & Implementation, and Campaign ROI Monitoring & Reporting.
The company has recently worked with Compass, MGM Resorts, Estee Lauder, Rite Aid, Tony Robbins, The Wall Street Journal, and The New York Times. It is expected that the company will continue doing its good work moving forward.
The Leader Upfront
Aubryn Thompson, Managing Director
Aubryn has worked with digital agencies since the birth of the iPhone. After running digital for a Denver agency, she came to Fueled in 2012 as the first Product & Account Director. While at Fueled, she was instrumental in the expansion of the company's team, clients and process. Later, she went on to manage other digital agencies as well as organize a group of project-based freelancers. She has returned to Fueled as the Managing Director, a reunion both parties are excited about. Aubryn believes collaboration, retention and pro-active communication are keys to success.
“If Fueled somehow didn't accept this project, there’s no one else I'd even be comfortable going with.” – Benjamin Berenson, Mobile Product Manager, MGM
“The product Fueled delivered allowed us to generate revenue before launching, which was extremely impressive.” – Omri Sass, Product Manager, The New York Times / Wirecutter
“Fueled collaborated with the client’s in-house IT team to create a straightforward user experience on a very strict timeline. They communicated well and offered experienced advice throughout the development process.” – Matthew Reeves, Associate Director, Verizon
“I can’t say enough about how much they accomplished in the short timeframe.” – Joe C., DCI Capital