Cultivating Commerce: Full Harvest Is radically transforming the Produce Economy through Digital

In a world where sustainability has become more than a trend—an imperative—Full Harvest stands as a radical force reimagining the very core of the global produce supply chain. With nearly 40% of food grown globally ending up as waste, the stakes are no longer just economic—they are existential. Full Harvest offers a transformative platform that enables growers and commercial produce buyers to transact all grades of produce, including surplus and off-grade, in real time. Founded by Christine Moseley, a visionary with deep roots in environmental advocacy and food operations, the company tackles both food waste and inefficiencies in the produce supply chain by bringing it online for the first time ever. Whether it’s a top-tier restaurant sourcing USDA Grade 1 organic fruits or a juice manufacturer seeking perfectly usable “imperfect” vegetables, Full Harvest’s digital marketplace streamlines procurement, lowers costs, and maximizes yield. Buyers benefit from up to 95% reductions in sourcing time, while sellers unlock incremental revenue streams by monetizing previously discarded produce. What makes Full Harvest revolutionary is its dual commitment: operational efficiency and environmental responsibility. By building an ecosystem where all edible produce can be consumed rather than wasted, Full Harvest enables an entirely new level of resource optimization—economically, agriculturally, and ethically. This isn’t just tech-meets-agriculture; it’s a full-scale reinvention of food commerce.

The Digital Transformation of an Ancient Industry

Agriculture may be one of humanity’s oldest industries, but Full Harvest is injecting it with 21st-century technology. By digitizing the sourcing and sales process, the company has built the first B2B online marketplace for all produce grades—from pristine USDA Grade 1 to cosmetically imperfect and surplus harvests. In a sector where faxes and phone calls were once standard, Full Harvest enables growers and buyers to connect nationwide in seconds. The platform allows for spot, program, and contract purchases—all direct-from-farm. Produce is listed, priced, and documented in a central location, allowing buyers to make informed decisions while saving valuable time. This simple but powerful transformation has resulted in measurable impact. Buyers report significant cost savings and streamlined procurement cycles. Sellers, once burdened with unsold off-grade produce, now access a new revenue stream without having to modify their existing operations.

Solving for Food Waste at the Root

The vision for Full Harvest was not born in a boardroom—it was born in the dirt. During a farm visit, Moseley witnessed calf-deep piles of discarded romaine leaves—perfectly edible but deemed unfit for retail shelves. This firsthand experience of systemic waste was the catalyst for her mission. “Up to 75% of a romaine head was being thrown away to package a pristine center,” Moseley recalls. “Meanwhile, people are hungry and the planet is suffering.” This moment underscored the magnitude of on-farm food loss—often invisible to consumers—and led to the founding of Full Harvest in 2016. Since then, the company has empowered countless farms to monetize all parts of their harvests, and buyers to meet their sustainability goals while improving their bottom lines. The platform has also played a crucial role in reducing greenhouse gas emissions. With 10% of all GHGs originating from food waste, every pound of produce rerouted through Full Harvest equates to measurable environmental benefit.

Enabling a Circular Produce Economy

Unlike conventional procurement platforms, Full Harvest doesn’t just enable transactions—it catalyzes systemic change. The marketplace embodies a circular economy model, where the line between waste and value is redrawn. Buyers gain access to a wide array of produce, including types and grades that were previously inaccessible at scale. This is particularly beneficial for companies in juice production, food manufacturing, and foodservice industries where visual perfection is irrelevant but cost and quality are critical. Growers, in turn, see higher profitability and reduced waste, without altering their farming practices. It’s a win-win model that allows agriculture to retain its integrity while embracing modern efficiency.

Data-Driven, Future-Forward

At the heart of Full Harvest is not just commerce, but data. The platform offers robust insights into supply and demand, price optimization, and waste reduction analytics. These tools enable buyers and sellers alike to make smarter, faster, and more sustainable decisions. As the company scales, its commitment to innovation only deepens. Plans are underway to further enhance the platform’s capabilities, including AI-powered matchmaking between buyers and sellers, predictive analytics for harvest planning, and integration with other agricultural tech platforms. The long-term vision? A fully digital produce supply chain where waste is virtually eliminated and every harvest is, as the name suggests, full.

A CEO with Purpose and Precision

Christine Moseley is more than a founder—she is a force. Her tenacity, honed through more than a decade of food and operations experience, fuels Full Harvest’s mission to solve one of the world’s most preventable environmental crises. “I vowed to not stop until this problem is solved,” she states unequivocally. “Humanity depends on it.” Her leadership has not only attracted top-tier investors and strategic partners but also inspired an industry once anchored in tradition to finally embrace innovation. Moseley’s mission-driven entrepreneurship is a blueprint for the future—where business is not just about profit but about purpose.

Christine Moseley, Founder & CEO

“In a world starving for sustainability, Full Harvest feeds both the market and the mission—making zero-waste agriculture a reality, one transaction at a time.”