The Silicon Review
“Uncompromising focus on quality parameters and emphasis on Innovative Out of the box Solutions for greater effectiveness of all strategy and communication developed.”
Founded by Manoj Rathi in 2006, Krono – Marketing and Technology Solutions, a self funded company based in Mumbai, India, provides local marketing solutions along with value added services to the customer environment by specialization in the state of the art systems and technology to provide professional outsourcing service. Providing services in the fields of Email, SMS, Databases and Lead Generation and Management, coupled with Marketing Strategies, Planning and Execution activities, the company has a Reach out Facilitation to over 5000 clients in Pan India and other marketing related functional areas. Revolutionizing a unique domain, Krono has proven its tremendous potential for aspiring entrepreneurs, having a passion for coalescing technology with business, for uplifting the industry practices and substantially altering the fortunes of Indian SMBs. The company has expanded its services and client database over the years under the able guidance of its Key Executive Founder and CEO, Mr. Rathi who has over 15 years of experience in the Marketing and Advertising, Technology, Telecom, Dot Coms and Software sectors to his credit.
Boasting of an enviable clientele list, Krono has been a favorite service provider for renowned institutions in the fields of Education, Insurance, Lifestyle, FMCG – Consumer Durables, Airlines- Travel and Hospitality, Banking, Property and Real Estate, Telecom Services, Beauty- Grooming and Healthcare, Finance, Advertising and Media. Some of the major clientele list of Krono is listed as under:-
Advertising and Media:- ABP Pvt. Ltd, Ogilvy, Universal Music
Airlines:- Travel and Hospitality:- Air Arabia, Indian Overseas Travels and Tours
Banking, Insurance and Finance:- AXIS Bank, HDFC Standard Life Insurance Co. Ltd, LIC
Beauty Grooming and Healthcare:- RICHFEEL, VLCC Education, Media and Advertising:- Indo German Chamber of Commerce, JustDial.com
FMCG:- Consumer Durables:- Hindustan Unilever Ltd, WIPRO
Lifestyle:- Club Mahindra Holidays, Shoppers Stop,
Property and Real Estate:- LODHA, Rustomjee
Telecom Services:- Siemens, Vodafone
Mixed Sector Services:- CRY, JustDial, KFC, Kingfisher
Expansion for an All India Outreach
Outlining the expansion plans of the company, Mr Rathi explains “We support our franchisees in their set up phase to help them in resolving the issues regarding day-to-day operations. We also provide an initial training programme that helps them understand our approach to work”. Krono had hired Francorp to expand via franchise route in 2010 and is working towards their goals today. The company expects easy but diligent and innovative carrying out of responsibilities undertaken by the franchise partners in the fields of Customer relationship management, Local market intelligence and Database creation.
A class achiever of quality business returns and recognition Krono sees massive scope in the project marketing domain for builders and real estate brokers and has been focusing in developing and investing in this arena, of late. It is this strife for success of the company which earned it the nomination for Tata Nen’s hottest start-ups in 2008 and inclusion in the Top 100 Small Businesses of the year list in 2011 by Franchise India.
Talking about what sets the company apart from its competitors, Mr. Rathi, the Founder and CEO says, “We not only help customers with database, but also help him reach out and finally generate leads for them”. It is with these multiple requirements of the client that Krono, with a dedicated client servicing team and an in – house team of over forty specialists, provides high quality associated facilities for the convenience of the clients and for maintaining synergy in terms of looks and feel across various communication forms and media.
Knowing the CEO/Founder- Mr Manoj Rathi
Mr Rathi is a talented and focused entrepreneur who believes that Krono’s USP of keeping customers abreast of the changes in the marketing and technology sector along with providing the customers with not only quantitative services, but also qualitative services, at affordable costs, has earned his brainchild, Krono, the fame it has acquired in the market, since its inception.
The CEO/Founder has previously been engaged as a Marketing Manager at MAQ Software, Relationship Manager at Legal pundits – India times, Chief Operating Officer at Talk free Bonanza, Mumbai, the experiences of which lead him to dream of his brainchild, today known as Krono -Marketing and Technology Solutions