The Silicon Review
“We never overpromise and under-deliver, and thus, we never leave anyone hanging. That, and our ongoing customer service is second to none – we’re all about the customer experience.”
Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting and you don’t have enough employees to cover all the areas you need. Learning the new skills necessary to start a new business can be expensive, but fortunately the initiative for high-quality, educational resources online has only continued to grow in the past few years. If you insist that you do not have the luxury of time or money to spend on a formal class, you will be happy to learn that the internet has a plethora of high-quality; self-paced educational resources that can help you equip yourself to run your business.
Knowledge Hub Media is an award-winning platform for IT and business professionals/decision-makers, alike. Knowledge Hub is a business-to-business digital media and publishing company that operates a website with educational articles for business professionals and helps them by providing useful insight and analysis on the most current topics within their industry, and across multiple job functions including IT, marketing, finance, human resources, mobility, operations, sales, and more. The firm has been a leader in delivering breaking news, expert blog articles, and the newest and most relevant white papers, webinars and case studies across all industry verticals.
The company was founded in 2009 and is headquartered in West Chester, Pennsylvania.
Dr. Paul Guenther: Interview Highlights
Q. Can you tell us about your services in brief?
For more than 10 years now, Knowledge Hub Media has been a leader in delivering niche blog articles, expert analysis, and the newest and most relevant white papers, webinars, research reports, and case studies across all industry verticals.
Educating our user base with the most up to date and relevant content, Knowledge Hub prides itself on enabling users to develop sound business strategies, conduct (their own) relevant research, handle project management, manage their daily workflow, and ultimately, make intelligent purchasing decisions with regards to software and technology solutions.
Q. How big is your readers’ base?
In mid-2019, our total B2B audience size reached a record high. Across all industries, company sizes, job functions, and geographic regions, Knowledge Hub has the ability to reach just over 39 Million B2B contacts. Over half of our total audience (about 58 percent) is made up of decision-makers and of that group; approximately 34 percent are VP-Level or C-Level executives.
Q. What were the initial biggest hurdles that you had to face while establishing your company?
Mostly, campaign fulfillment challenges, that include:
Fortunately, we are very proactive about never “overpromising and under-delivering”. We simply don’t do it. We forecast for lead output and delivery as well as anyone in the industry, and we are usually dead on. Even so – if just to be safe – we are typically conservative with the projections that we provide to our clients. This offers another layer of protection that helps us ensure smooth sailing and affords us the ability to keep our promises to all clients, in terms of all goals. Such as:
Q. How do you overcome marketing challenges?
Simply put, we do what is asked of us. If our client has an expectation that we are not meeting, we figure out a way to meet it. There are times where we take losses on campaigns because we end up spending additional time and resources – that were not originally allocated – to address problems and emerging requests. This might sound like a bad thing, but really, it’s pretty good. The silver lining is that these types of experiences increase our knowledge base, technological capabilities, and targeting reach.
Q. What makes your company standout from the competition?
We never overpromise and under-deliver, and thus, we never leave anyone hanging. That, and our ongoing customer service is second to none – we’re all about the customer experience. We are also among the best in the industry, especially– at targeting niche job titles and specific countries and/or geographic regions outside of North America, from Latin America and Europe to India, the APAC region, and even the Middle East.
Q. How do you market your services?
Beyond organic rankings via our Search Engine Optimization (SEO) initiatives, our services are also promoted via email marketing, contact center marketing, social media marketing, paid search marketing, and onsite contextual ads.
Q. Do you have any new services ready to be launched?
We do. In 2019, we launched our internal (and proprietary) B2B intent data analytics platform. It was subsequently dubbed “Intent DataCloud”. B2B Intent Data is derived from the content consumption habits of highly viable, potential buyers (companies). The level and specificity of content consumed is then used to predict and identify the companies that are most likely to be in the market for various types of products, services and technology solutions. Clients tend to experience significant increases in conversion rates and ROI when they leverage intent data for B2B marketing. In some cases, ROI increases of over 270 percent have been reported. Not bad, right? If you’re interested, you can read more about B2B intent data analytics at IntentDataCloud.com
Q. What are your trajectories for the next five years?
Generally speaking, I don’t forecast future years out or run with any assumed trajectory. The reason being, the industry is always changing, we too are. We are always innovating, as well. Because of that, I like to think that 5+ years down the road, we’re going to be enjoying a very significant multiplication (in terms of revenue figures). At the same time, it’s not something that I can elaborate on here in early 2020.
The Ardent Visionary Behind the Triumph of Knowledge Hub Media: Dr. Paul Guenther
Dr. Paul Guenther is the Founder and also serves as the Chief Executive Officer of Knowledge Hub Media. Knowledge Hub Media was founded in 2009 under its original name “IT Knowledge Hub,” and was built from the ground up with the help of a few key employees: Anthony DiFilippo, James Pastuf, and his brother, Chris Guenther. Paul graduated with a bachelor’s degree from Penn State University in 2006 and went on to receive his MBA from Wilmington University in 2010. Eventually, Paul earned his Doctorate in Business Administration, also from Wilmington University, in 2019.